E-Wasted Service

1,084 views
971 views

Published on

For our 'prototyping experiences' class, we grabbed a previously created brand out of a hat. We were to create a new service based off of this brand, tell it's story, and create a video for it.

Video link: http://www.youtube.com/watch?v=d1EcGiVisVg

Published in: Design, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,084
On SlideShare
0
From Embeds
0
Number of Embeds
422
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

E-Wasted Service

  1. 1. Send us your junk.
  2. 2. We get drunk.
  3. 3. You get a sweet robot.
  4. 4. Service Lifecycle TRIGGER I need a new computer Gets points for robot add-ons Friend introduces E-Wasted Refers a friend to E-Wasted Goes online to ewasted.com POINT OF EXIT POINT OF ENTRY Shares robot on Facebook E-Wasted Browses ewasted.com Sets up robot Searches home for e-waste Opens box Signs up for delivery date E-Wasted box sent to front door Watch makers create robot Sends out e-waste E-Wasted receives his junk
  5. 5. Service Lifecycle TRIGGER I need a new computer Friend introduces E-Wasted Gets points for robot add-ons Goes online to ewasted.com Refers a friend to E-Wasted POINT OF EXIT POINT OF ENTRY Shares robot on Facebook E-Wasted Browses ewasted.com Sets up robot Searches home for e-waste Opens box Signs up for delivery date E-Wasted box sent to front door Watch makers create robot Sends out e-waste E-Wasted receives his junk
  6. 6. Service Lifecycle TRIGGER I need a new computer Gets points for robot add-ons Friend introduces E-Wasted Refers a friend to E-Wasted Goes online to ewasted.com POINT OF EXIT POINT OF ENTRY Shares robot on Facebook E-Wasted Browses ewasted.com Sets up robot Searches home for e-waste Opens box Signs up for delivery date E-Wasted box sent to front door Watch makers create robot Sends out e-waste E-Wasted receives his junk
  7. 7. Service Lifecycle TRIGGER I need a new computer Gets points for robot add-ons Friend introduces E-Wasted Refers a friend to E-Wasted Goes online to ewasted.com POINT OF EXIT POINT OF ENTRY Shares robot on Facebook E-Wasted Browses ewasted.com Sets up robot Searches home for e-waste Opens box Signs up for delivery date E-Wasted box sent to front door Watch makers create robot Sends out e-waste E-Wasted receives his junk
  8. 8. Service Lifecycle TRIGGER I need a new computer Gets points for robot add-ons Friend introduces E-Wasted Refers a friend to E-Wasted Goes online to ewasted.com POINT OF EXIT POINT OF ENTRY Shares robot on Facebook E-Wasted Browses ewasted.com Sets up robot Searches home for e-waste Opens box Signs up for delivery date E-Wasted box sent to front door Watch makers create robot Sends out e-waste E-Wasted receives his junk
  9. 9. Meet Jeff. ...has lots of old Apple products ...likes to collect neat things ...thinks robots are bad ass
  10. 10. Online Experience 1 Home Page Jeff lands on ewaste.com home page and gets an overview of the service. • Testimonials from previous E-Wasted customers • Previews of maker profiles and robot showcases • A glimpse of e-waste recycled since 2009
  11. 11. Online Experience 2 About Page He clicks the “about page” to read more about what E-Wasted has to offer him. • Send us your junk. We get drunk. You get a sweet robot • Infographics of the electronic product lifecycle • Showcase of the best robots in E-Wasted history
  12. 12. Online Experience 3 Browse Makers He goes to the Maker landing page to compare and contrast the talent. • He can view their robot-making rack-record • Sees ratings and reviews from previous customers • Enjoys looking at each Maker’s robot blog
  13. 13. Online Experience 4 Maker Profile He clicks through to a specific Maker’s profile to see the details of past robot awesomeness. • Views robot-creation blogs • Inspects details of a popular robot type • Decides to purchase a robot from this Maker! Hi! I’m Kelly.
  14. 14. Online Experience 5 Sign-up Process Jeff tells E-Wasted about his junk and when they can come to pick it up. • Creates a new account • Tells E-Wasted about his old product inventory • Chooses a date for e-waste pick-up
  15. 15. Online Experience 6 Personalize Your Robot Based on his junk inventory, E-Wasted suggests a few robot templates he can choose. • Chooses the colors and type of robot he wants • Chooses the VIP robot package • Submits his order! (Which costs more but he doesn’t care)
  16. 16. Online Experience 7 Email Confirmation His new Maker, Kelly, sends him an email confirming his E-Wasted order. • Personalized message Thanking him for using E-Wasted • An overview of his order and its details • A link to an interactive tracking page for his order
  17. 17. 2 days later... 3 days later... 5 days later... E-Wasted sends him a box He fills it and sends it out... He gets a drunk update from his Maker His robot arrives...with booze!
  18. 18. Jeff is a happy dude.
  19. 19. E-Wasted Touchpoints pre-service during service after-service Referral Website Website USPS Box I Welcome Card Product Catalogue E-Wasted Robot Apps Newsletter Referrals E-Wasted Maker Fairs Confirmations Order Tracker Makers USPS Box II Packaging Thank You Card Robot Booze
  20. 20. E-Wasted Revenue Extra E-Waste Robot Upgrades Robot app subscription Free $0.00 premium $5. per month 00 per month App categories Home Maintenance Education Security Entertainment ...and many more VIP $10.00 per month

×