James Bond: The Then & Now of Digital Video
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James Bond: The Then & Now of Digital Video

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Tod Sacerdoti, CEO and founder of BrightRoll, gave this James Bond-themed presentation at the 2012 iMedia Agency Summit. The presentation highlights 2012 trends in digital video advertising and......

Tod Sacerdoti, CEO and founder of BrightRoll, gave this James Bond-themed presentation at the 2012 iMedia Agency Summit. The presentation highlights 2012 trends in digital video advertising and offers predictions for where the industry is going in 2013. You can also view this presentation on YouTube: http://youtu.be/GBvyEGQeHnk

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  • 1. iMedia:THE THEN&  NOWTod Sacerdoti, CEO & Founder
  • 2. BrightRoll#1 independent Video ad PLATFORMScaleTechnologyResearch
  • 3. SCALE#1 REACH Most video ads served4 of 5 video viewers comScore October 2012
  • 4. TECHNOLOGY6 years of video ad platform development100+ partners use our video exchange100s of billions data points analyzed monthly
  • 5. RESEARCH3000+ research studiesNew Audience Guarantee offeringIndustry-leading research andanalytics team led by Dr. Sabrina Ho
  • 6. 2012 Trends1 Digital Video Matures2 Explosion of Mobile3 Evolution of Interactive Pre-Roll4 Dawn of the Video Ad Platform
  • 7. DIGITAL VIDEO MATURES:Industry STATS$37B+ 2012 US digital ad spend47%  increase in digital video ad spend64%  advertisers believe digital video isequally or more effective than TV
  • 8. Explosion of Mobile:Industry STATS$152MM 2012 US mobile video ad spend122%  2012 increase mobile video ad spend64%  of advertisers will use mobilein digital video budgets
  • 9. EVOLUTION OFPRE-ROLLCross-platform interactive pre-roll (IPR)SmartView™ skippable
  • 10. RISE OF 18 of top 20VIDEO AD ad tech companies use our platform RTBPLATFORM Global Mobile Access to 1 in 2 video ads in US Single point of access
  • 11. COMING IN 2013Efficiency1 Audience Efficiency: Laser Focus2 Inventory Efficiency: Mobile or Die3 Platform Efficiency: License to Win4 Efficiency Fallacy
  • 12. Audience Efficiency:Laser focuscomScore and Nielsen OCRGRP cross-platform buyingDLX | TVAudience Guarantee
  • 13. INVENTORY EFFICIENY:Mobile OR DIEFastest growing video ad categoryVideo ads everywhereTech barriers fading
  • 14. PLATFORM Efficiency:LICENSE TO WINInventory AccessWorkflowPriceRTBProgrammatic Buying
  • 15. FOR YOUR EYES ONLY:efficiency fallacyBest of breed in multiple mediumsNo direct relationships with publishersPercentage of spend or CPMMedia buying decision with third party
  • 16. THANK YOU&  FAREWELLTod Sacerdoti, CEO & Founder