company logo & name
Tell Us…
• Who are you?
• What do you do?
• How do you currently use Facebook for
marketing purposes?
How do you use
FACEB...
03
!
Why
Facebook?
• 1.01 Billion Mobile Monthly Users
• 72% of online adults visit Facebook
at least once a month
• Half ...
FireUp Your Facebook
Let’s get down to business… social business!
BUILD YOUR FAN BASE
!
Getting your posts seen on
Faceboo...
43
Current Status 
Evaluation
• Where are you right now?
• What kind of engagement are you
getting on Facebook?
• It’s NOT customer service
• What are your company’s core values?
• Social media forces us to be genuine
What makes you
U...
DETERMINE YOUR CORE VALUES
What is it that you fundamentally believe in?
07
WHAT WE STAND FOR
!
We are honest.	

We value ...
• What are your goals for your Facebook
marketing strategy?
• How much time are you allotting for
content building?
The ul...
• Review 4 Types of Content
• What Content do you currently have in
your social media tool box?
• Advertising vs Education...
• Day of Week/Time of Day?
• Planning - Content Calendar
When
Do You Post?
03
Graph Search Tricks:
• ‘Favorite Interests of people who like
‘YOUR PAGE NAME’
• Movies (favorite music, sports team) like...
# of Likes + Comments + Shares on a post
Total # of Fans on your page
Let’ Break It Down.
The Engagement
Formula
03
43
BUILD YOUR 
FAN BASE
• How do I build engaging content
that will be seen by my fans?
• Truth: Facebook doesn’t want your 

spammy advertising content to show up 

(You have to pay for that!)
• 80/20 Content ...
• Content Generation Strategy
• Foundational Element: Blogging
It’s Important to Create
Great Content
• Let’s Talk Keywords
• Google Keyword Planner / Soovle
• Follow Industry Leaders
• Learn to Listen: Customer Questions
• ...
• Determine 10 Broad Subject Topics
• Divide them into subtopics
• Pick a title
• Create an Outline
• Start writing!
Step ...
• All blogs must be 350+ words
• Incorporate your research & keywords
• Write directly to your target market
Step 2:(Conti...
• Billboard vs. Conversation
• Ask for photos, thoughts, spur
conversation.
Content Tip #1
Interact More
• Avoid the words ‘Like,’ ‘Comment’ &
‘Share’ in your posts.
Content Tip #2
No More CTAs
• Post links that encourage interaction
• Make sure the preview works
• Facebook ‘links better than text heavy
posts.’
Con...
• Use Facebook Insights to determine the best
times/days for your posts
• Use this tool every day!
Content Tip #4
Strategi...
Graph Search:
• ‘Pages liked by people who like
• ‘YOUR PAGE NAME’
• ‘Pages liked by women (or men) who like
• ‘YOUR PAGE ...
• Email Database (send Page Like Invitation)
• Social eBlasts
• Social Media Share Buttons on Website
• Facebook Comments ...
• How to use your time most
efficiently with Facebook.
• You aren’t the only one who can get
burnt out… your fans can too!
A...
Now that I know…
How Can I Make
Facebook Work for Me?
• Set appointments in your calendar for social
media marketing time.
• Use self control, stay off personal when
marketing
T...
• Set goals for your social media sessions 

(e.g. review Insights, respond to five comments,
schedule three days of posts...
• Schedule Facebook Posts
• Free Tools: HootSuite, Buffer
• What we use? SproutSocial
Time Management #3
Use the Right Tools
Now that it’s working for me…
How Do I Keep 

My Fans Engaged?
People in the U.S. said they unsubscribed to brands when…
• 39% - The brand was no longer of interest to me
• 46% - The in...
3 CARDINAL CONTENT SINS
Please, I’m begging you… don’t make these mistakes.
FORGET YOUR COMPETITION
!
No, I don’t mean the...
• What social media platform fits your
target market and goals?
Let’s Talk
Platforms
Social Platform Overview: LinkedIn
• 259 Million Members
• 154 Million Monthly Visitors
• 40% of users check LinkedIn dail...
Social Platform Overview: LinkedIn
• 70% of the links search users click on are
organic, this includes social links
• When...
Social Platform Overview: LinkedIn
• Pinterest shoppers are spending
significantly more per checkout averaging
between $14...
43
WE ARE
SYMPHONI
MEDIA
!
A FULL-SERVICE MARKETING FIRM
727.343.3970
!
!
449 CENTRAL AVE, SUITE 204
ST. PETERSBURG, FLORI...
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Social Success Series - FireUp Your Facebook

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Are you using Facebook as a marketing tool for your business? Learn the foundation blogs, as well as tips and tricks to dominate your social media marketing efforts through Facebook!

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Social Success Series - FireUp Your Facebook

  1. 1. company logo & name
  2. 2. Tell Us… • Who are you? • What do you do? • How do you currently use Facebook for marketing purposes? How do you use FACEBOOK? 03
  3. 3. 03 ! Why Facebook? • 1.01 Billion Mobile Monthly Users • 72% of online adults visit Facebook at least once a month • Half of internet users who do not use Facebook themselves live with someone who does.
  4. 4. FireUp Your Facebook Let’s get down to business… social business! BUILD YOUR FAN BASE ! Getting your posts seen on Facebook isn’t impossible and it doesn’t require a big advertising budget. It requires smart and creative content building that engages your followers. So what are they interested in? AVOIDING SOCIAL BURNOUT ! So you have a fan base, now what? Let’s talk about the do’s and don’ts of how to make social media good for your schedule and good for your fans’ needs. After all, now that you have them you don’t want them to leave! CURRENT STATUS EVALUATION ! What are you currently doing with your Facebook page and how effective is it? Does your company have the backbone that it takes to withstand the social media microscope? 
 Let’s find out! 07
  5. 5. 43 Current Status Evaluation • Where are you right now? • What kind of engagement are you getting on Facebook?
  6. 6. • It’s NOT customer service • What are your company’s core values? • Social media forces us to be genuine What makes you UNIQUE 03
  7. 7. DETERMINE YOUR CORE VALUES What is it that you fundamentally believe in? 07 WHAT WE STAND FOR ! We are honest. We value teamwork over individualism. We work smarter, then harder. We exude positivity. We make a difference in our community. ! SymphoniGroup.com
  8. 8. • What are your goals for your Facebook marketing strategy? • How much time are you allotting for content building? The ultimate question… Page vs Personal 03
  9. 9. • Review 4 Types of Content • What Content do you currently have in your social media tool box? • Advertising vs Educational/Engaging What kind of content Do You Post? 03
  10. 10. • Day of Week/Time of Day? • Planning - Content Calendar When Do You Post? 03
  11. 11. Graph Search Tricks: • ‘Favorite Interests of people who like ‘YOUR PAGE NAME’ • Movies (favorite music, sports team) liked by people who like ‘YOUR PAGE NAME’ Understand your Current Fan Base 03
  12. 12. # of Likes + Comments + Shares on a post Total # of Fans on your page Let’ Break It Down. The Engagement Formula 03
  13. 13. 43 BUILD YOUR FAN BASE • How do I build engaging content that will be seen by my fans?
  14. 14. • Truth: Facebook doesn’t want your 
 spammy advertising content to show up 
 (You have to pay for that!) • 80/20 Content Rule Myth Busters: Facebook Doesn’t Want My Business’s Content to Show Up
  15. 15. • Content Generation Strategy • Foundational Element: Blogging It’s Important to Create Great Content
  16. 16. • Let’s Talk Keywords • Google Keyword Planner / Soovle • Follow Industry Leaders • Learn to Listen: Customer Questions • Google Alerts (Your City + Topic Realms) Step 1: What do they want?
  17. 17. • Determine 10 Broad Subject Topics • Divide them into subtopics • Pick a title • Create an Outline • Start writing! Step 2: Blogging 101
  18. 18. • All blogs must be 350+ words • Incorporate your research & keywords • Write directly to your target market Step 2:(Continued…) Remember When You’re Blogging…
  19. 19. • Billboard vs. Conversation • Ask for photos, thoughts, spur conversation. Content Tip #1 Interact More
  20. 20. • Avoid the words ‘Like,’ ‘Comment’ & ‘Share’ in your posts. Content Tip #2 No More CTAs
  21. 21. • Post links that encourage interaction • Make sure the preview works • Facebook ‘links better than text heavy posts.’ Content Tip #3 Share More Links
  22. 22. • Use Facebook Insights to determine the best times/days for your posts • Use this tool every day! Content Tip #4 Strategic Posting
  23. 23. Graph Search: • ‘Pages liked by people who like • ‘YOUR PAGE NAME’ • ‘Pages liked by women (or men) who like • ‘YOUR PAGE NAME’ • ‘Pages liked by people over the age • of [XX] who like ‘YOUR PAGE NAME’ ! Content Tip #5 Engage with Other Likemided Pages
  24. 24. • Email Database (send Page Like Invitation) • Social eBlasts • Social Media Share Buttons on Website • Facebook Comments on Blog Content Tip #6 Encourage Interaction with Current Database
  25. 25. • How to use your time most efficiently with Facebook. • You aren’t the only one who can get burnt out… your fans can too! AVOIDING SOCIAL BURNOUT
  26. 26. Now that I know… How Can I Make Facebook Work for Me?
  27. 27. • Set appointments in your calendar for social media marketing time. • Use self control, stay off personal when marketing Time Management #1 Don’t Obsess
  28. 28. • Set goals for your social media sessions 
 (e.g. review Insights, respond to five comments, schedule three days of posts) Time Management #2 Create Task Lists
  29. 29. • Schedule Facebook Posts • Free Tools: HootSuite, Buffer • What we use? SproutSocial Time Management #3 Use the Right Tools
  30. 30. Now that it’s working for me… How Do I Keep 
 My Fans Engaged?
  31. 31. People in the U.S. said they unsubscribed to brands when… • 39% - The brand was no longer of interest to me • 46% - The information available was not interesting • 46% - Information was published too often • 23% - The brand published information I did not appreciate • 14% - Information was not published often enough * Source BBD Paris/OpinionWay. Why are our fans Leaving Us?
  32. 32. 3 CARDINAL CONTENT SINS Please, I’m begging you… don’t make these mistakes. FORGET YOUR COMPETITION ! No, I don’t mean the business down the road that sells the same product as you. I’m talking about other social content. What’s going through your newsfeed from friends? It’s your competition too. GETTING TOO BIG ! No matter the size of your company, it’s important to think small on social media. Real people , individuals, are who you are connecting with. Get personal. Be vulnerable. Be Authentic. 100% SELF PROMOTION ! Successful social media is not about you. It’s about your target market. What do they need? How are you helping solve a problem that they have? Answer these kinds of questions on social media to find real success. 07
  33. 33. • What social media platform fits your target market and goals? Let’s Talk Platforms
  34. 34. Social Platform Overview: LinkedIn • 259 Million Members • 154 Million Monthly Visitors • 40% of users check LinkedIn daily • Average User Age: 37, Income: $61k LinkedIn !!!!!! LevelUp Your LinkedIn+ Friday, August 1
  35. 35. Social Platform Overview: LinkedIn • 70% of the links search users click on are organic, this includes social links • When consumers were exposed to both search and social media influenced by a brand that overall search CTR went up by 94 %.” • Companies that blog have 434% more indexed pages. Google+, Twitter & YouTube !!!!!! SpeedUp Your Search Results Friday, August 22
  36. 36. Social Platform Overview: LinkedIn • Pinterest shoppers are spending significantly more per checkout averaging between $140-$180 per order compared with consistent $80 and $60 orders for Facebook and Twitter shoppers, respectively. • 28 percent of U.S. Internet users between the ages of 18 and 29 use Instagram. Pinterest & Instagram !!!!!! RackUp Your Photo Following Friday, September 19
  37. 37. 43 WE ARE SYMPHONI MEDIA ! A FULL-SERVICE MARKETING FIRM 727.343.3970 ! ! 449 CENTRAL AVE, SUITE 204 ST. PETERSBURG, FLORIDA 33701
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