company logo & name
Tell Us…
• Who are You?
• What do you do?
• How do you use social media?
What is your social
STRATEGY?
03
03
!
Why
Social Media?
• 72% of all internet users are now
active on social media
• Social Media has overtaken porn as
the...
SetUp Your Social Success
Let’s get down to business… social business!
CLARIFY YOUR MESSAGE
!
Your 30-second elevator pitc...
43
Current Status 
Evaluation
• Where are your right now?
• What is holding you back from
kicking butt at social media?
• WHO
• WHAT
• WHEN
• WHERE
• WHY
Let’ Break It Down.
BACK TO 
THE BASICS
03
• If you know know who’s doing it better
than you, you’re simply sticking your head
in the sand…
Now that we know…
IT’S TI...
!
!
• Let’s make this party a breakout party!
• GOAL: Discover our Pain Points
Two heads are better
THAN ONE!
43
CLARIFY YOUR
MESSAGE
• What is your story?
• How are you going to tell it?
• Who the heck are you afterall?
• What are your core beliefs as a business?
The beauty of social
IS THAT IT MAKES
US LOOK...
DETERMINE YOUR CORE VALUES
What is it that you fundamentally believe in?
07
WHAT WE STAND FOR
!
We are honest.	

We value ...
• Who is your ideal client?
• What are your target markets?
Who do we want to
SOCIALIZE WITH?
1
LIST YOUR 3-5
BEST CURRENT
CLIENTS
If you could
choose your ideal
client every time,
what would it look
like?
THIS IS YO...
11
WHAT’S THE PITCH?
You can’t create leads without a solid sales pitch… so let’s ‘CAPTURE’ ‘em!
C
!
Clarity
A
!
Authority...
CHOOSE YOUR
CONTENT
• Let’s Set Goals & Analytics
• Choose Your Platforms
• Content Creation Time!
• What do you want to achieve?
It’s Time to Set
SOCIAL GOALS!
ABOVE ALL ELSE, HAVE A GOAL
If you are going to spend time on social media, you need to set expectations.
07
POSSIBLE GOAL...
• Engagement rates?
• Website Traffic?
• bit.ly Links
• Subscriber / Followers / Fans
• Audience Insights
What are your
MET...
• Content Generation Strategy
• Foundational Element: Blogging
It’s Import to Create
Great Content
• Let’s Talk Keywords
• Google Keyword Planner / Soovle
• Follow Industry Leaders
• Learn to Listen: Customer Questions
St...
• Determine 10 Broad Subject Topics
• Divide them into subtopics
• Pick a title
• Create an Outline
• Start writing!
Step ...
• All blogs must 350+ words
• Incorporate your research & keywords
• Write directly to your target market
Step 2: (Continu...
3 CARDINAL CONTENT SINS
Please, I’m begging you… don’t make these mistakes.
FORGET YOUR COMPETITION
!
No, I don’t mean the...
• What social media platform fits your
target market and goals?
Let’s Talk
Platforms
Social Platform Overview: Facebook
• Worldwide, there are over 1.28 billion
monthly active Facebook users.
• Facebook user...
Social Platform Overview: LinkedIn
• 259 Million Members
• 154 Million Monthly Visitors
• 40% of users check LinkedIn dail...
Social Platform Overview: LinkedIn
• 70% of the links search users click on are
organic, this includes social links
• When...
Social Platform Overview: LinkedIn
• Pinterest shoppers are spending
significantly more per checkout averaging
between $14...
43
WE ARE
SYMPHONI
MEDIA
!
A FULL-SERVICE MARKETING FIRM
727.343.3970
!
!
449 CENTRAL AVE, SUITE 204
ST. PETERSBURG, FLORI...
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Set up your social success

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Set up your social success

  1. 1. company logo & name
  2. 2. Tell Us… • Who are You? • What do you do? • How do you use social media? What is your social STRATEGY? 03
  3. 3. 03 ! Why Social Media? • 72% of all internet users are now active on social media • Social Media has overtaken porn as the #1 activity on the web • 16 Minutes out of every hour in the US is spent on social media.
  4. 4. SetUp Your Social Success Let’s get down to business… social business! CLARIFY YOUR MESSAGE ! Your 30-second elevator pitch doesn’t belong on social media. You need to start thinking about your message within the confines of 120 characters or less, so it’s time to get serious about boiling it down to the short & sweet. CHOOSE YOUR CONTENT ! Successful social media campaigns don’t fit well in a single box, which means you need to create awesome engaging content and figure out where it will live to insure your success! CURRENT STATUS EVALUATION ! It’s impossible to make a plan without knowing exactly where you are with your social media marketing efforts. It’s time to figure out what your pain points are and what is holding you back from social success! 07
  5. 5. 43 Current Status Evaluation • Where are your right now? • What is holding you back from kicking butt at social media?
  6. 6. • WHO • WHAT • WHEN • WHERE • WHY Let’ Break It Down. BACK TO THE BASICS 03
  7. 7. • If you know know who’s doing it better than you, you’re simply sticking your head in the sand… Now that we know… IT’S TIME TO DO SOME SNOOPING 03
  8. 8. ! ! • Let’s make this party a breakout party! • GOAL: Discover our Pain Points Two heads are better THAN ONE!
  9. 9. 43 CLARIFY YOUR MESSAGE • What is your story? • How are you going to tell it?
  10. 10. • Who the heck are you afterall? • What are your core beliefs as a business? The beauty of social IS THAT IT MAKES US LOOK INSIDE
  11. 11. DETERMINE YOUR CORE VALUES What is it that you fundamentally believe in? 07 WHAT WE STAND FOR ! We are honest. We value teamwork over individualism. We work smarter, then harder. We exude positivity. We make a difference in our community. ! SymphoniGroup.com
  12. 12. • Who is your ideal client? • What are your target markets? Who do we want to SOCIALIZE WITH?
  13. 13. 1 LIST YOUR 3-5 BEST CURRENT CLIENTS If you could choose your ideal client every time, what would it look like? THIS IS YOU! 2 DETERMINE PATTERNS What similarities exist between your top clients? Industry? Demographics? MEET YOUR TARGET MARKET Yes, that’s right. You already know them. 20
  14. 14. 11 WHAT’S THE PITCH? You can’t create leads without a solid sales pitch… so let’s ‘CAPTURE’ ‘em! C ! Clarity A ! Authority P ! Pain Point T ! Treatment U ! Unique R ! Reputation E ! Engage
  15. 15. CHOOSE YOUR CONTENT • Let’s Set Goals & Analytics • Choose Your Platforms • Content Creation Time!
  16. 16. • What do you want to achieve? It’s Time to Set SOCIAL GOALS!
  17. 17. ABOVE ALL ELSE, HAVE A GOAL If you are going to spend time on social media, you need to set expectations. 07 POSSIBLE GOALS ! Build Buzz Create Brand Awareness Promote a Program or Event Create a Niche Community Generate Leads Engage your team & current clients Syndicate Content & Improve SEO
  18. 18. • Engagement rates? • Website Traffic? • bit.ly Links • Subscriber / Followers / Fans • Audience Insights What are your METRICS FOR SUCCESS?
  19. 19. • Content Generation Strategy • Foundational Element: Blogging It’s Import to Create Great Content
  20. 20. • Let’s Talk Keywords • Google Keyword Planner / Soovle • Follow Industry Leaders • Learn to Listen: Customer Questions Step 1: What do they want?
  21. 21. • Determine 10 Broad Subject Topics • Divide them into subtopics • Pick a title • Create an Outline • Start writing! Step 2: Blogging 101
  22. 22. • All blogs must 350+ words • Incorporate your research & keywords • Write directly to your target market Step 2: (Continued) Blogging: Things to Remember
  23. 23. 3 CARDINAL CONTENT SINS Please, I’m begging you… don’t make these mistakes. FORGET YOUR COMPETITION ! No, I don’t mean the business down the road that sells the same product as you. I’m talking about other social content. What’s going through your newsfeed from friends? It’s your competition too. GETTING TOO BIG ! No matter the size of your company, it’s important to think small on social media. Real people , individuals, are who you are connecting with. Get personal. Be vulnerable. Be Authentic. 100% SELF PROMOTION ! Successful social media is not about you. It’s about your target market. What do they need? How are you helping solve a problem that they have? Answer these kinds of questions on social media to find real success. 07
  24. 24. • What social media platform fits your target market and goals? Let’s Talk Platforms
  25. 25. Social Platform Overview: Facebook • Worldwide, there are over 1.28 billion monthly active Facebook users. • Facebook users are 53% female and 47% male. • 802 million people log onto Facebook daily • Age 25 to 34, at 29.7% of users, is the most common age demographic. Facebook !!!!!! FireUp Your Facebook Friday, July 18
  26. 26. Social Platform Overview: LinkedIn • 259 Million Members • 154 Million Monthly Visitors • 40% of users check LinkedIn daily • Average User Age: 37, Income: $61k LinkedIn !!!!!! LevelUp Your LinkedIn+ Friday, August 1
  27. 27. Social Platform Overview: LinkedIn • 70% of the links search users click on are organic, this includes social links • When consumers were exposed to both search and social media influenced by a brand that overall search CTR went up by 94 percent.” • Companies that blog have 434% more indexed pages. Google+, Twitter & YouTube !!!!!! SpeedUp Your Search Results Friday, August 22
  28. 28. Social Platform Overview: LinkedIn • Pinterest shoppers are spending significantly more per checkout averaging between $140-$180 per order compared with consistent $80 and $60 orders for Facebook and Twitter shoppers, respectively. • 28 percent of U.S. Internet users between the ages of 18 and 29 use Instagram. Pinterest & Instagram !!!!!! RackUp Your Photo Following Friday, September 19
  29. 29. 43 WE ARE SYMPHONI MEDIA ! A FULL-SERVICE MARKETING FIRM 727.343.3970 ! ! 449 CENTRAL AVE, SUITE 204 ST. PETERSBURG, FLORIDA 33701

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