An Hedonomic Evaluation of the Effect of Repeated System-Exposure on Pleasurable Human-System Experience Lauren L. Murphy, Ph.D. , Ernst & Young Kip Smith, Ph.D. , Linköping University Peter A. Hancock, Ph.D. , University of Central Florida
The purpose of experiment 1 was to investigate the mere exposure effect on Flow
The logic of the study is that by increasing the exposure to technology, positive affect (or liking) toward the technology will increase as well.
Positive affect has been linked strongly to the occurrence of flow, therefore by increasing the exposure to the technology the result should be an increase of positive affect toward the technology and the occurrence of flow.
The incorporation of three-dimensional graphics, increased color variety, and partial-world perspective increased user’s feelings of ‘depth,’ ‘immersion,’ ‘challenge,’ and ‘engagement’ during video game play.