2. How effective is the combination of your mainproduct and ancillary texts?
They are responsible for releasing the film for either public or home viewing. They monitor gross income of a film based on ticket sales –will dictate release date, viewing times and the places that the film Will first be seen – as all these factors determine the overall success of a film. If it is a large mainstream company; they will use target demographics to influence marketing techniques -in terms Of our mainstream 16-24 dynamic theywould use social networking sites, TV adverts on channels like E4, magazine adverts And then perhaps billboards or a trailer and poster for viral release.
The woman in black campaign was effective as itinterpellates it’s target audience with use of mise-en-scene of colour to connote horror and fear, alsocostume is suggestive of an older era. The prestige ofa famous name also makes people want to go seeit, because they liked other films that person was in. Ithink the campaign worked well at addressing thesinister tone of the film and it follow codes of thehorror genre well.
Campaigns like the one for the ‘Woman in Black’ acts asa narrative in setting the scene of the film, it whets the audience’s appetite enough for them to draw conclusions as to what the film is about, without revealing too much of the plot. They link together in portraying key elements of the film, the main stars and particular shots from the film (that would’ve been specifically made for the purpose of release.)They create an identity for the film – it’s brand. With thename, perhaps a logo and a motif that will be used in all ancillary texts of the film, though perhaps slightly altered each time.
We certified the film to be a fifteen based on the violence and storyline involved. However it isn’t graphic enough to be considered and 18, but also as our target audience is between 16-24, this will appeal to our own age sector.The techniques we use will target our audience most effectively –using posters thatcould go in magazine advertisements, trailers for viral release over net-working sites and to be played in adverts for another film, or on TV to channels my TA would watch, and then a magazine cover that would be seen by all people that buy that edition. They all combine to cover all interest areas of my target audience and enhancing the availability with which people will be able to access the texts – meaning that there is a broad marketing technique working to combine all areas within the media empire.
Rhetorical questionBLACK, RED AND engagesWHITE COLOUR audience.SCHEME Follow GUILTY is in the conventions of biggest font. a teaser poster – hooks and engages audience promoting the film. Rose petal motif – signify death. Teaser slogan – interpellate audience. Release date – same as on trailer.
I used these three posters as inspiration formy own as they demonstrate the key codesof horror through iconography, graphologyand mise-en-scene. The dark colours portrayblood and violence, whilst the main imagesare ones that promote connotations ofterror.I constructed my poster using conventions analysed inanother two posters – my title is the largest typefaceand the image of the eye that is distorted promotesconnotations of madness, whilst the direct gazeinterpellates my audience and instils a sense of fear. Iused cool toned colours that are syntax of the horrorgenre, to express a sincere tone to the piece. The useof the rose is a signifier of death, and the blood stainshelp promote connotations of violence and gore.
Main article is promotion of film – main focus of the Sincere expression and direct cover. Use of slogan gaze portray intensity and to tease and realistic tone of film. interpellate audience. Follow magazine conventions – taglines, masthead, date, price, barcode etc.RED, WHITE AND BLACKCOLOUR SCHEME- promoteconnotations of horror genre. Motif of rose petals – signify blood and death.
This covers were used as muse for my owntext – I analysed them to follow standardiseddiscourse of the magazine genre. They eachpromote a specific film and that makes up themain image of the cover and the main article.I analysed the type of picture they used andthen the typeface and arrangements thatmake the covers effective.My own magazine article uses a black and white colourscheme contrasted with the warm-tone of red to make itstand out. The dark colours are suggestive coding of thehorror genre – whilst the red acts as a signifier ofblood, gore and warning. My choice of picture is poisedsuggestively, whilst the models intense expression eludesthe sincerity and tension of the film. I then followedconventional magazine discourse and constructed the coverlines, masthead and attributes in acknowledgement of themagazine genre.
The products as a whole in order to work effectively as marketing strategy of thefilms, have to be representative of each other and act as real media texts in combining to sell the same product. • Same Tri-colour scheme of Red, Black and White – promote connotations of horror, blood and violence. Using mise-en-scene to identify with these connotations of my audience. • My key USP for the texts was a motif of the yellow rose; featured in our trailer as killer putting it on the grave it’s symbolic of his wife’s death – the disruption that leads him down the descent into madness and is relatable to tagline ‘R.I.P.’
• They portray the intensity of the film, highlighting the sincere tone that allows us to portray horror of reality; essentially the darker side of normality.• I constructed them following research into their codes and conventions of the horror genre and also the standardised discourse of each text. It makes them more professional and convincing, and fulfilling of their purpose as a whole to entice the target audience into seeing the film. • All communicate elements of horror; for example use of colour to promote connotations of evil and violence and sincerity.
These all work together, effectively allowing the audience to gain these sameideals from every media product, as these are the points that sell the film and will make our target audience want to go see it – fulfilling the purpose behind the texts in the first place. I use my texts to create the brand of my film – if you like it’s own identity. All my pieces express key attributes I want associated with the film ( sincerity, horror, violence in a way my audience can not only relate to, but are attracted to. The discourse of my pieces interpellate my target audience so they can work as persuasive techniques to sell my film to it’s audience.