0
THE MULTI-SCREEN
INTEGRATED
CUSTOMER EXPERIENCE
@LAURENKGRAY
#DIDYOUKNOW
@LAURENKGRAY
80% of smartphone owners
and 81% of tablet owners use
their devices in front of the TV 	
  
#DIDYOUKNOW@LAURENKGRAY
23% of Americans get news on a
combination of at least two digital
devices:
-  desktop/laptop + sm...
#DIDYOUKNOW
@LAURENKGRAY
America:
91% of adults have a
56% have a
34% have a
cellphone 	
  
smartphone	
  
tablet 	
  
#DIDYOUKNOW@LAURENKGRAY
98% of consumers move between
devices withinthesameday.
#DIDYOUKNOW
@LAURENKGRAY
44% of cell users have slept
with their cell bytheirside so they
don’t miss anything
LINGO:
@LAURENKGRAY
Sequential Usage:
Moving from one device to another at
different times to accomplish a task
Simultaneo...
NUMBERS:
@LAURENKGRAY
the number of average leisure hours
we spend4.4 in front of screens	
  
90% of us use multiplescreen...
90% of all media interactions are
screen-based today. – Google
SMARTPHONES:
@LAURENKGRAY
via Google
SMARTPHONES:
@LAURENKGRAY
via Google
PC:
@LAURENKGRAY
via Google
TABLET:
@LAURENKGRAY
via Google
ACTIVITIES:
@LAURENKGRAY
via Google
@LAURENKGRAY
“We cannot deduce a customer’s
context by the device used.” –
Nikesh Arora
Mobile = on the go
Tablet = at hom...
@LAURENKGRAY
Every campaign and website should
be optimized for mobile, tablets and
desktops nomatterwhat.
You have to get...
@LAURENKGRAY
Another screen is used while we
watch TV. Businesses strategy with
TV should be closely aligned +
integrated ...
WHAT DOES IT MEAN?
@LAURENKGRAY
Going mobile is not an option;
it is an imperative.
Smartphones are the backboneand
are th...
RESOURCES
@LAURENKGRAY
•  Google’s PDF on the new multi-screen world
•  Multi-screen costumer experience on Visual.ly
•  R...
@LAURENKGRAY
LAUREN K. GRAY
laurenkgray.com
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The Multi-Screen Integrated Experience

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As a society, we often use more than one device for multiple tasks at a time. In fact, 98% of us switch devices throughout the day. What does this mean for the customer experience? As marketers, we have to change things up.

Published in: Technology, Business

Transcript of "The Multi-Screen Integrated Experience"

  1. 1. THE MULTI-SCREEN INTEGRATED CUSTOMER EXPERIENCE @LAURENKGRAY
  2. 2. #DIDYOUKNOW @LAURENKGRAY 80% of smartphone owners and 81% of tablet owners use their devices in front of the TV  
  3. 3. #DIDYOUKNOW@LAURENKGRAY 23% of Americans get news on a combination of at least two digital devices: -  desktop/laptop + smartphone -  computer + tablet + smartphone -  orallthree
  4. 4. #DIDYOUKNOW @LAURENKGRAY America: 91% of adults have a 56% have a 34% have a cellphone   smartphone   tablet  
  5. 5. #DIDYOUKNOW@LAURENKGRAY 98% of consumers move between devices withinthesameday.
  6. 6. #DIDYOUKNOW @LAURENKGRAY 44% of cell users have slept with their cell bytheirside so they don’t miss anything
  7. 7. LINGO: @LAURENKGRAY Sequential Usage: Moving from one device to another at different times to accomplish a task Simultaneous Usage: using more than one device at the same time on an activity
  8. 8. NUMBERS: @LAURENKGRAY the number of average leisure hours we spend4.4 in front of screens   90% of us use multiplescreens sequentially to accomplish a task 2+ the number of hours we spend looking at our phones  
  9. 9. 90% of all media interactions are screen-based today. – Google
  10. 10. SMARTPHONES: @LAURENKGRAY via Google
  11. 11. SMARTPHONES: @LAURENKGRAY via Google
  12. 12. PC: @LAURENKGRAY via Google
  13. 13. TABLET: @LAURENKGRAY via Google
  14. 14. ACTIVITIES: @LAURENKGRAY via Google
  15. 15. @LAURENKGRAY “We cannot deduce a customer’s context by the device used.” – Nikesh Arora Mobile = on the go Tablet = at home Desktop = at work WHAT DOES IT MEAN?
  16. 16. @LAURENKGRAY Every campaign and website should be optimized for mobile, tablets and desktops nomatterwhat. You have to get ready for users to switch between screens. WHAT DOES IT MEAN?
  17. 17. @LAURENKGRAY Another screen is used while we watch TV. Businesses strategy with TV should be closely aligned + integrated with marketing for another digital device. Ex.) Twitter ads for TV shows with hashtag support WHAT DOES IT MEAN?
  18. 18. WHAT DOES IT MEAN? @LAURENKGRAY Going mobile is not an option; it is an imperative. Smartphones are the backboneand are the starting point for activities across multiple screens.
  19. 19. RESOURCES @LAURENKGRAY •  Google’s PDF on the new multi-screen world •  Multi-screen costumer experience on Visual.ly •  Rise of the Connected Viewer via Pew Research
  20. 20. @LAURENKGRAY LAUREN K. GRAY laurenkgray.com
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