The Multi-Screen Integrated Experience

  • 1,661 views
Uploaded on

As a society, we often use more than one device for multiple tasks at a time. In fact, 98% of us switch devices throughout the day. What does this mean for the customer experience? As marketers, we …

As a society, we often use more than one device for multiple tasks at a time. In fact, 98% of us switch devices throughout the day. What does this mean for the customer experience? As marketers, we have to change things up.

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,661
On Slideshare
0
From Embeds
0
Number of Embeds
4

Actions

Shares
Downloads
38
Comments
0
Likes
5

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. THE MULTI-SCREEN INTEGRATED CUSTOMER EXPERIENCE @LAURENKGRAY
  • 2. #DIDYOUKNOW @LAURENKGRAY 80% of smartphone owners and 81% of tablet owners use their devices in front of the TV  
  • 3. #DIDYOUKNOW@LAURENKGRAY 23% of Americans get news on a combination of at least two digital devices: -  desktop/laptop + smartphone -  computer + tablet + smartphone -  orallthree
  • 4. #DIDYOUKNOW @LAURENKGRAY America: 91% of adults have a 56% have a 34% have a cellphone   smartphone   tablet  
  • 5. #DIDYOUKNOW@LAURENKGRAY 98% of consumers move between devices withinthesameday.
  • 6. #DIDYOUKNOW @LAURENKGRAY 44% of cell users have slept with their cell bytheirside so they don’t miss anything
  • 7. LINGO: @LAURENKGRAY Sequential Usage: Moving from one device to another at different times to accomplish a task Simultaneous Usage: using more than one device at the same time on an activity
  • 8. NUMBERS: @LAURENKGRAY the number of average leisure hours we spend4.4 in front of screens   90% of us use multiplescreens sequentially to accomplish a task 2+ the number of hours we spend looking at our phones  
  • 9. 90% of all media interactions are screen-based today. – Google
  • 10. SMARTPHONES: @LAURENKGRAY via Google
  • 11. SMARTPHONES: @LAURENKGRAY via Google
  • 12. PC: @LAURENKGRAY via Google
  • 13. TABLET: @LAURENKGRAY via Google
  • 14. ACTIVITIES: @LAURENKGRAY via Google
  • 15. @LAURENKGRAY “We cannot deduce a customer’s context by the device used.” – Nikesh Arora Mobile = on the go Tablet = at home Desktop = at work WHAT DOES IT MEAN?
  • 16. @LAURENKGRAY Every campaign and website should be optimized for mobile, tablets and desktops nomatterwhat. You have to get ready for users to switch between screens. WHAT DOES IT MEAN?
  • 17. @LAURENKGRAY Another screen is used while we watch TV. Businesses strategy with TV should be closely aligned + integrated with marketing for another digital device. Ex.) Twitter ads for TV shows with hashtag support WHAT DOES IT MEAN?
  • 18. WHAT DOES IT MEAN? @LAURENKGRAY Going mobile is not an option; it is an imperative. Smartphones are the backboneand are the starting point for activities across multiple screens.
  • 19. RESOURCES @LAURENKGRAY •  Google’s PDF on the new multi-screen world •  Multi-screen costumer experience on Visual.ly •  Rise of the Connected Viewer via Pew Research
  • 20. @LAURENKGRAY LAUREN K. GRAY laurenkgray.com