The Multi-Screen Integrated Experience
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The Multi-Screen Integrated Experience

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As a society, we often use more than one device for multiple tasks at a time. In fact, 98% of us switch devices throughout the day. What does this mean for the customer experience? As marketers, we ...

As a society, we often use more than one device for multiple tasks at a time. In fact, 98% of us switch devices throughout the day. What does this mean for the customer experience? As marketers, we have to change things up.

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The Multi-Screen Integrated Experience The Multi-Screen Integrated Experience Presentation Transcript

  • THE MULTI-SCREEN INTEGRATED CUSTOMER EXPERIENCE @LAURENKGRAY
  • #DIDYOUKNOW @LAURENKGRAY 80% of smartphone owners and 81% of tablet owners use their devices in front of the TV  
  • #DIDYOUKNOW@LAURENKGRAY 23% of Americans get news on a combination of at least two digital devices: -  desktop/laptop + smartphone -  computer + tablet + smartphone -  orallthree
  • #DIDYOUKNOW @LAURENKGRAY America: 91% of adults have a 56% have a 34% have a cellphone   smartphone   tablet  
  • #DIDYOUKNOW@LAURENKGRAY 98% of consumers move between devices withinthesameday.
  • #DIDYOUKNOW @LAURENKGRAY 44% of cell users have slept with their cell bytheirside so they don’t miss anything
  • LINGO: @LAURENKGRAY Sequential Usage: Moving from one device to another at different times to accomplish a task Simultaneous Usage: using more than one device at the same time on an activity
  • NUMBERS: @LAURENKGRAY the number of average leisure hours we spend4.4 in front of screens   90% of us use multiplescreens sequentially to accomplish a task 2+ the number of hours we spend looking at our phones  
  • 90% of all media interactions are screen-based today. – Google
  • SMARTPHONES: @LAURENKGRAY via Google
  • SMARTPHONES: @LAURENKGRAY via Google
  • PC: @LAURENKGRAY via Google
  • TABLET: @LAURENKGRAY via Google
  • ACTIVITIES: @LAURENKGRAY via Google
  • @LAURENKGRAY “We cannot deduce a customer’s context by the device used.” – Nikesh Arora Mobile = on the go Tablet = at home Desktop = at work WHAT DOES IT MEAN?
  • @LAURENKGRAY Every campaign and website should be optimized for mobile, tablets and desktops nomatterwhat. You have to get ready for users to switch between screens. WHAT DOES IT MEAN?
  • @LAURENKGRAY Another screen is used while we watch TV. Businesses strategy with TV should be closely aligned + integrated with marketing for another digital device. Ex.) Twitter ads for TV shows with hashtag support WHAT DOES IT MEAN?
  • WHAT DOES IT MEAN? @LAURENKGRAY Going mobile is not an option; it is an imperative. Smartphones are the backboneand are the starting point for activities across multiple screens.
  • RESOURCES @LAURENKGRAY •  Google’s PDF on the new multi-screen world •  Multi-screen costumer experience on Visual.ly •  Rise of the Connected Viewer via Pew Research
  • @LAURENKGRAY LAUREN K. GRAY laurenkgray.com