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2013 Social + Mobile Statistics

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Social and mobile are more important now than ever. This presentation explores the importance of social media and mobile statistics as they relate to your marketing and content strategy.

Social and mobile are more important now than ever. This presentation explores the importance of social media and mobile statistics as they relate to your marketing and content strategy.

Published in: Technology, Business

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  • 1. 2013 SOCIAL+MOBILE STATISTICS @LAURENKGRAY
  • 2. @LAURENKGRAY TWO KEY FACTORS DRIVING SOCIAL GROWTH FOR 2013: rapid adoption of older users 45+ mobile use for Internet access
  • 3. @LAURENKGRAY 61% OF CURRENT FACEBOOK USERS HAVE TAKEN A voluntary break from it.     - PEW RESEARCH  
  • 4. @LAURENKGRAY THE FASTEST GROWING AGE BRACKET ON FACEBOOK IS 45-54 YEARS OLD.    
  • 5. @LAURENKGRAY 45 million photos ARE UPLOADED TO INSTAGRAM EVERY DAY.    
  • 6. @LAURENKGRAY THE INTERNET IS THE SECOND MOST POPULAR PLACE TO GO FOR NEWS, beating print.
  • 7. @LAURENKGRAY TWITTER IS the second fastest GROWING NETWORK IN THE WORLD.
  • 8. @LAURENKGRAY THE FASTEST GROWING AGE BRACKET ON TWITTER IS 55-64 YEARS OLD    
  • 9. @LAURENKGRAY YOUTUBE REACHES MORE 18-34 YEAR OLDS than any cable network.    
  • 10. @LAURENKGRAY 100 HOURS OF VIDEO AREUPLOADED TO YOUTUBE every minute.
  • 11. @LAURENKGRAY LINKEDIN HAS 200M+ USERS. 2 NEW USERS JOIN every second.
  • 12. @LAURENKGRAY PINTEREST HAS 70M + USERS. 30% PINNED, REPINNED OR LINKED IN JUNE THIS YEAR.
  • 13. @LAURENKGRAY PINTEREST IS 80% FEMALE. REDDIT IS 60% MALE. - PEW RESEARCH  
  • 14. @LAURENKGRAY AMERICA: 91% OF ADULTS HAVE A cellphone 56% HAVE A smartphone 34% HAVE A tablet. - PEW RESEARCH  
  • 15. @LAURENKGRAY 25% OF SMARTPHONE USERS 18-44 SAY THEY CAN’T REMEMBER THE LAST TIME THEIR SMARTPHONE WAS NOT NEXT TO THEM.  
  • 16. @LAURENKGRAY 29% OF AMERICANS SAY THEIR PHONE IS the first and last THING THEY LOOK AT EVERY DAY. - QUALCOMM  
  • 17. @LAURENKGRAY LAUREN K. GRAY laurenkgray.com