2013
SOCIAL+MOBILE
STATISTICS
@LAURENKGRAY
@LAURENKGRAY
TWO KEY FACTORS DRIVING
SOCIAL GROWTH FOR 2013:
rapid adoption of older users 45+
mobile use for Internet acc...
@LAURENKGRAY
61% OF CURRENT FACEBOOK
USERS HAVE TAKEN A
voluntary break from it.  
  
- PEW RESEARCH	
  
@LAURENKGRAY
THE FASTEST GROWING AGE
BRACKET ON FACEBOOK IS
45-54 YEARS OLD.  
  
@LAURENKGRAY
45 million photos
ARE UPLOADED TO
INSTAGRAM EVERY DAY.
  
  
@LAURENKGRAY
THE INTERNET IS THE SECOND
MOST POPULAR PLACE TO GO
FOR NEWS, beating print.
@LAURENKGRAY
TWITTER IS the second fastest
GROWING NETWORK
IN THE WORLD.
@LAURENKGRAY
THE FASTEST GROWING AGE
BRACKET ON TWITTER IS
55-64 YEARS OLD  
  
@LAURENKGRAY
YOUTUBE
REACHES MORE
18-34 YEAR OLDS
than any cable network.  
  
@LAURENKGRAY
100 HOURS OF VIDEO
AREUPLOADED TO
YOUTUBE every minute.
@LAURENKGRAY
LINKEDIN HAS 200M+ USERS.
2 NEW USERS JOIN every second.
@LAURENKGRAY
PINTEREST HAS 70M + USERS.
30% PINNED, REPINNED OR
LINKED IN JUNE THIS YEAR.
@LAURENKGRAY
PINTEREST IS
80% FEMALE.
REDDIT IS
60% MALE.
- PEW RESEARCH	
  
@LAURENKGRAY
AMERICA:
91% OF ADULTS HAVE A cellphone
56% HAVE A smartphone
34% HAVE A tablet.
- PEW RESEARCH	
  
@LAURENKGRAY
25% OF SMARTPHONE USERS
18-44 SAY THEY CAN’T
REMEMBER THE LAST TIME
THEIR SMARTPHONE WAS
NOT NEXT TO THEM.	
  
@LAURENKGRAY
29% OF AMERICANS SAY THEIR
PHONE IS the first and last THING
THEY LOOK AT EVERY DAY.
- QUALCOMM	
  
@LAURENKGRAY
LAUREN K. GRAY
laurenkgray.com
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2013 Social + Mobile Statistics

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Social and mobile are more important now than ever. This presentation explores the importance of social media and mobile statistics as they relate to your marketing and content strategy.

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2013 Social + Mobile Statistics

  1. 1. 2013 SOCIAL+MOBILE STATISTICS @LAURENKGRAY
  2. 2. @LAURENKGRAY TWO KEY FACTORS DRIVING SOCIAL GROWTH FOR 2013: rapid adoption of older users 45+ mobile use for Internet access
  3. 3. @LAURENKGRAY 61% OF CURRENT FACEBOOK USERS HAVE TAKEN A voluntary break from it.     - PEW RESEARCH  
  4. 4. @LAURENKGRAY THE FASTEST GROWING AGE BRACKET ON FACEBOOK IS 45-54 YEARS OLD.    
  5. 5. @LAURENKGRAY 45 million photos ARE UPLOADED TO INSTAGRAM EVERY DAY.    
  6. 6. @LAURENKGRAY THE INTERNET IS THE SECOND MOST POPULAR PLACE TO GO FOR NEWS, beating print.
  7. 7. @LAURENKGRAY TWITTER IS the second fastest GROWING NETWORK IN THE WORLD.
  8. 8. @LAURENKGRAY THE FASTEST GROWING AGE BRACKET ON TWITTER IS 55-64 YEARS OLD    
  9. 9. @LAURENKGRAY YOUTUBE REACHES MORE 18-34 YEAR OLDS than any cable network.    
  10. 10. @LAURENKGRAY 100 HOURS OF VIDEO AREUPLOADED TO YOUTUBE every minute.
  11. 11. @LAURENKGRAY LINKEDIN HAS 200M+ USERS. 2 NEW USERS JOIN every second.
  12. 12. @LAURENKGRAY PINTEREST HAS 70M + USERS. 30% PINNED, REPINNED OR LINKED IN JUNE THIS YEAR.
  13. 13. @LAURENKGRAY PINTEREST IS 80% FEMALE. REDDIT IS 60% MALE. - PEW RESEARCH  
  14. 14. @LAURENKGRAY AMERICA: 91% OF ADULTS HAVE A cellphone 56% HAVE A smartphone 34% HAVE A tablet. - PEW RESEARCH  
  15. 15. @LAURENKGRAY 25% OF SMARTPHONE USERS 18-44 SAY THEY CAN’T REMEMBER THE LAST TIME THEIR SMARTPHONE WAS NOT NEXT TO THEM.  
  16. 16. @LAURENKGRAY 29% OF AMERICANS SAY THEIR PHONE IS the first and last THING THEY LOOK AT EVERY DAY. - QUALCOMM  
  17. 17. @LAURENKGRAY LAUREN K. GRAY laurenkgray.com
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