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Published

a project working out a way for communities and local government to create and distribute a replacement council magazine together through a nifty use of the social web. Contact @letsprint10 to get …

a project working out a way for communities and local government to create and distribute a replacement council magazine together through a nifty use of the social web. Contact @letsprint10 to get involved!

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Transcript

  • 1. Print10Tell ten. Teach ten.
  • 2.
  • 3. People we’d like to help…
    Those who are not familiar with the internet, and do not see it as relevant to their world.
    People who read the magazine
    People at risk of ‘being left behind’
  • 4. Why?
    • Council magazine funding has been cut
    • 5. We are in danger of leaving behind those who do not yet relate to the web, especially the older generation
  • The thing is…
    Content still exists (in the form of an E version) this is a distributive problem.
    How can we get this content out to non web users, as well as to those who wouldn’t usually read the magazine?
  • 6. The web can help…
    A paper that is delivered by the community through web outreach…
    Map the pilot online community.
    Connect with community hubs in partnership with pilot council (facebook groups, GPs, pubs, leaders, reference groups, reading clubs, mum and baby groups…)
    Get these hubs to agree to Print10 (or 20… or 50…) and distribute – issue freely available and promoted online for anyone else who wishes to print
  • 7. We can do more….
    But wait! We can do more…
    We can create a better, social version of the traditional magazine, and get more people online while we’re at it!
    Hybrid of Content, include local tweets, facebook discussions, Flickr photo of the week… Encourage readers to get involved in the conversations.
    Develop web intrigue – something relevant to the reader in a familiar form. Also more appealing to those who wouldn’t usually read a localgov based publication
    Include local web training sessions for those who want to learn how join the conversation online
  • 8. Newspaperclub
    Paper.li
    Things already out there…
  • 9. User Journeys…
  • 10. So, what next?
    Conversations with interested Local Authorities
    Connecting with newspaperclub.com
    and the Race Online campaign
    Begin to scope the Print10 pilot
  • 11. Print10Tell ten. Teach ten.
    @letsPrint10