Q magazine- Bauer (http://www.bauermedia.com/)
Kerrang magazine- Bauer
Top of the Pops magazine- Immediate Media Company
NME- IPC Media Ltd (formerly International
UNCUT- IPC Media Ltd
Smash Hits (not a magazine anymore apart from the
odd issue)- EMAP Metro (originally) now Bauer for
one off specials.
EMAP gave/sold Smash Hits, Kerrang and Q to Bauer.
A multinational media company headquartered in Hamburg,
Germany which operates in 16 countries worldwide. Since
the company was founded in 1875, it has been privately
owned and under management by the Bauer family. It was
formerly called Heinrich Bauer Verlag KG, abbreviated to
HBV and usually shortened to H. Bauer.
‘Q’ is solely a ‘pop’
magazine which features
current popular music
‘Kerrang’ is a UK
based rock magazine.
MOJO is a ‘classical
features artists like
John Lennon and Bob
IPC Media Ltd (formerly International
A wholly owned subsidiary of Time Inc., is a consumer
magazine and digital publisher in the United Kingdom,
with a large portfolio selling over 350 million
copies each year. Another sister company in America,
parent company is Time Inc.
• NME is a pop/rock weekly magazine, started
• However it’s recently said that the NME
magazine focuses on Indie Pop/rock bands.
• ‘focused on new British bands such as The
Libertines, Franz Ferdinand, Bloc Party and the
Kaiser Chiefs who emerged as "indie music"
continued to grow in commercial success.
Later, Arctic Monkeys became the
standard-bearers of the post-Libertines crop
of indie bands, being both successfully
championed by the NME and receiving
widespread commercial and critical success’
• UNCUT is solely a rock music magazine
(timeless rock music) for example Bob
• ‘Its music features tend to focus on genres
such as Americana, rock and alternative
country. Each month the magazine includes
a free CD, which may include both new and
older music. Special Issues have covered
Radiohead, Bob Dylan, Bruce Springsteen,
The Byrds, David Bowie, Demon Records,
Eric Clapton, John Lennon, Pink Floyd,
Queen, Martin Scorsese, Motown Records,
Morrissey, George Harrison, Jimmy Page,
Led Zeppelin and more.’
Having looked into music magazines in great detail I have
discovered that the two main institutions are Bauer and IPC
I have to pick one media distribution to use to distribute my
Music Magazine (pop magazine). I feel my magazine could be
published by either as they are both very well-known but I
want to go with the one that could produce the most sales.
Bauer distribute a range of different Genre magazines, Q, Mojo, Kerrang and
Smash Hits magazine (for the odd special one off issue). These magazines cover
the music genres, Pop, Soul/Classical Rock, and UK based Rock.
Because of the range of genres they cover I feel my magazine would fit in
well. This is because my target audience are interested in the genre pop and
also features which include popular music, festivals, chart artists etc. but
the age bracket is 15-25. The age bracket is different to ‘Q’ age bracket.
Despite Bauer already publishing Pop magazines, mine is different and has a
different target age group and possibly different target audience in general
which means it could sell alongside Q.
However this could cause a few problems as my magazine does have some
similarities to Q’s (both pop and feature popular artists).
But, my magazine is solely aged at a younger target audience and has different
features to Q’s magazine.
If have chosen to use Bauer as my magazine publisher.
This is because despite them publishing pop magazines already, they
also publish other genres of music and also used to publish ‘Smash
Hits’ which was a pop magazine, so I feel mine would fit in nicely.
It also differs to Q and the other magazines due to the price I am
selling mine at, the features and also the age bracket.
I feel my magazine being at a slightly lower price than Q and also
having a different age bracket would give the target audience (the TA
who are interested in the genre Pop) a choice on what magazine they
want to buy depending on the price they want to pay and the features
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