Semproject5050

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  • 1. Ferndale Fashion Boutique
    YOUR social media plan
  • 2. Choose me because…
  • 3. The Jump Off
    Facts: You have a Facebook and Twitter- Great Start!
    Fact: The top social media tools: Facebook, Twitter, LinkedIn and blogs were the top four social media tools used by marketers, in that order.
  • 4. Contest to increase fan base
    Favorite accessory contest
    • Take individual photos of different accessories/clothing items to give away
    • 5. Promote through your fans, twitter, email list.
    • 6. Have each fan “like” a photo of their favorite accessory
    • 7. HINT: people have to “like” your Facebook page in order for them to “like” a photo on your page
    • 8. Each accessory will have a random winner- the winner will receive their favorite accessory
    • 9. Example: 5 accessories, 5 winners
    • 10. Contest will have a time frame.
  • Retain Fans
    COMMENT!
    COMMENT!!
    COMMENT!!!
    Use two-way communication platform to not make them feel like “another customer”
    Build a relationship
  • 11. Fact: 86% of mobile users are using their device while watching TV
    Facebook/Twitter discussions
    Red Carpet
    Reality TV tweets
    “What Not To Wear”
    TMZ
    Opinions/Chat
    Contests? Raffle?
  • 12. 15 SECOND FASHION FIX
    Fact: Video marketing on the rise: A significant 77% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2011.
  • 13. 15 second fashion fix!
    Fact: Social videos of 15 seconds or less are shared 37% more than those 30 seconds to one minute and 18 % more than those over a minute.
    Solution?
    15 second videos posted on YouTube and promoted through Facebook, Twitter and posted to your blog. (Yes, I said blog.)
    Fashion Ideas
    Fashion Tips
    Fashion Gossip
    Fashion Teasers
    Call-to-action
    *3 videos/week*
  • 14. Victim-to-Fashion Blog
    Boutique fashion blog
    Post 3/week
    Link videos/articles
    Backlink to FB/Twitter
    Follow/comment on other fashion blogs
    Good keys/tags to increase SEO
  • 15. “We want to find and develop relationships with people who share our views AND have an audience of their own, so the finding part comes before the listening part.”
  • 16. Developing your Brand
    Twitter
    Attend Tweet-up
    Follow, follow, follow
    Links to blog, FB
    Fashion quotes
    Goal: 10 tweets/day
  • 17. Finally, Foursquare
    Encourage customers to “check-in”
    Remind them
    Offer incentives
    Special incentives for MAYOR
  • 18. Goals/ROI
    Time frame: 3-6 months? Your pick
    Realistic goal
    Increase in fans
    Increase in followers
    Blog traffic
    Use of coupons
    Increase in business