Ferndale Fashion Boutique<br />YOUR social media plan<br />
Choose me because…<br />
The Jump Off<br />Facts:  You have a Facebook and Twitter- Great Start!<br />Fact: The top social media tools: Facebook, T...
Contest to increase fan base<br />Favorite accessory contest<br /><ul><li>Take individual photos of different accessories/...
 Promote through your fans, twitter, email list.
Have each fan “like” a photo of their favorite accessory
HINT: people have to “like” your Facebook page in order for them to “like” a photo on your page
Each accessory will have a random winner- the winner will receive their favorite accessory
Example: 5 accessories, 5 winners
Contest will have a time frame.  </li></li></ul><li>Retain Fans<br />COMMENT!<br />COMMENT!!<br />COMMENT!!!<br />Use two-...
Fact:   86% of mobile users are using their device while watching TV<br />Facebook/Twitter discussions<br />Red Carpet<br ...
15 SECOND FASHION FIX<br />Fact:  Video marketing on the rise: A significant 77% of marketers plan on increasing their use...
15 second fashion fix!<br />Fact:  Social videos of 15 seconds or less are shared 37% more than those 30 seconds to one mi...
Victim-to-Fashion Blog<br />Boutique fashion blog<br />Post 3/week<br />Link videos/articles<br />Backlink to FB/Twitter<b...
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Semproject5050

  1. 1. Ferndale Fashion Boutique<br />YOUR social media plan<br />
  2. 2. Choose me because…<br />
  3. 3. The Jump Off<br />Facts: You have a Facebook and Twitter- Great Start!<br />Fact: The top social media tools: Facebook, Twitter, LinkedIn and blogs were the top four social media tools used by marketers, in that order. <br />
  4. 4. Contest to increase fan base<br />Favorite accessory contest<br /><ul><li>Take individual photos of different accessories/clothing items to give away
  5. 5. Promote through your fans, twitter, email list.
  6. 6. Have each fan “like” a photo of their favorite accessory
  7. 7. HINT: people have to “like” your Facebook page in order for them to “like” a photo on your page
  8. 8. Each accessory will have a random winner- the winner will receive their favorite accessory
  9. 9. Example: 5 accessories, 5 winners
  10. 10. Contest will have a time frame. </li></li></ul><li>Retain Fans<br />COMMENT!<br />COMMENT!!<br />COMMENT!!!<br />Use two-way communication platform to not make them feel like “another customer” <br />Build a relationship<br />
  11. 11. Fact: 86% of mobile users are using their device while watching TV<br />Facebook/Twitter discussions<br />Red Carpet<br />Reality TV tweets<br />“What Not To Wear”<br />TMZ<br />Opinions/Chat<br />Contests? Raffle?<br />
  12. 12. 15 SECOND FASHION FIX<br />Fact: Video marketing on the rise: A significant 77% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2011.<br />
  13. 13. 15 second fashion fix!<br />Fact: Social videos of 15 seconds or less are shared 37% more than those 30 seconds to one minute and 18 % more than those over a minute.<br />Solution? <br />15 second videos posted on YouTube and promoted through Facebook, Twitter and posted to your blog. (Yes, I said blog.)<br />Fashion Ideas<br />Fashion Tips<br />Fashion Gossip<br />Fashion Teasers<br />Call-to-action<br />*3 videos/week*<br />
  14. 14. Victim-to-Fashion Blog<br />Boutique fashion blog<br />Post 3/week<br />Link videos/articles<br />Backlink to FB/Twitter<br />Follow/comment on other fashion blogs<br />Good keys/tags to increase SEO<br />
  15. 15. “We want to find and develop relationships with people who share our views AND have an audience of their own, so the finding part comes before the listening part.”<br />
  16. 16. Developing your Brand<br />Twitter<br />Attend Tweet-up<br />Follow, follow, follow<br />Links to blog, FB<br />Fashion quotes<br />Goal: 10 tweets/day<br />
  17. 17. Finally, Foursquare<br />Encourage customers to “check-in”<br />Remind them<br />Offer incentives<br />Special incentives for MAYOR<br />
  18. 18. Goals/ROI<br />Time frame: 3-6 months? Your pick<br />Realistic goal<br />Increase in fans<br />Increase in followers<br />Blog traffic<br />Use of coupons<br />Increase in business<br />

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