How to Build a Community of Volunteers
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How to Build a Community of Volunteers

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How to Build a Community of Volunteers How to Build a Community of Volunteers Presentation Transcript

  • How to build a community of volunteers Lauren Cucinotta Friday, June 13, 14
  • How many of you work with or want to work with volunteers? Friday, June 13, 14
  • Where do you find volunteers? Friday, June 13, 14
  • Volunteers are the users that are so passionate about your product that they want to take action Friday, June 13, 14
  • Working with volunteers is a balance between... Friday, June 13, 14
  • Practical Emotional Friday, June 13, 14
  • Practical •Scale •Outreach •Product development •Giving away control Friday, June 13, 14
  • Emotional •Passion •Creativity •Innovation •Fun Friday, June 13, 14
  • A community built on trust Friday, June 13, 14
  • Over 10,000 events ~ 1800 active licensees 162 countries Friday, June 13, 14
  • Volunteer Communities • Levo League (Local Levo) • Google (City Experts) • TED Open Translation Project • DuoLingo • Mozilla • YEC • The Fetch Friday, June 13, 14
  • 3 things to think about... Friday, June 13, 14
  • 1.Where will your business benefit from volunteers? 2.Where in your workflow will you work with volunteers? 3. How do you track their impact? Friday, June 13, 14
  • Where will you benefit from volunteers? Friday, June 13, 14
  • Some areas = • Content creation • Localization/ globalization • Product development • Outreach Friday, June 13, 14
  • Where in your workflow do you work with volunteers? Friday, June 13, 14
  • Examples • Local events • Local outreach • QA testing • Content creation Friday, June 13, 14
  • When figuring their role... • Volunteer community members (do not equal) employees • Not getting paid • Not full-time • Don’t have insider knowledge how the team works, or of the hard- to-define team dynamic Friday, June 13, 14
  • Tips • Set clear boundaries • Be realistic • Be experimental! • Allow them to decide how much they can take on (they lead, you facilitate) • Keep it useful for everyone • Remind everyone the “reasons why we are here” Friday, June 13, 14
  • The structure will change over time, you won’t know until you experiment! Friday, June 13, 14
  • Tracking the impact of volunteer programs Friday, June 13, 14
  • Content • What percentage of your content is from volunteers? • What percentage of content is what volunteers do? Friday, June 13, 14
  • Outreach • Do your volunteers reach markets that you can’t? • How many more people were you able to reach? • Do they give you local insight? Friday, June 13, 14
  • Product development • Has an idea from a volunteer become a product? • Do volunteers help with product release and testing? Friday, June 13, 14
  • 7 building blocks of successful volunteer programs Friday, June 13, 14
  • Passion Friday, June 13, 14
  • • Create a product that people can be passionate about • Give people the ability to share their passion How do you harness passion? Friday, June 13, 14
  • Some areas =TEDx Friday, June 13, 14
  • Think about... • What are things about your core product that people like? • Where are places that you can put passion into action? • Where are there opportunities to share passion? Friday, June 13, 14
  • Rules Friday, June 13, 14
  • Create parameters to give you room to play Friday, June 13, 14
  • YEC Friday, June 13, 14
  • TEDx Friday, June 13, 14
  • Think about... • What are the minimum parameters you would feel comfortable with? • Rules will change over time • Give them the tools they need to carry out responsibilities effectively Friday, June 13, 14
  • Mission Friday, June 13, 14
  • Why are we here? Friday, June 13, 14
  • Mozilla Friday, June 13, 14
  • Duolingo Friday, June 13, 14
  • A mission promotes community, collaboration, and can even diffuse conflict Friday, June 13, 14
  • How can you do it? • Write a manifesto co-created by you and your volunteers • Repeat a common phrase/ethos in communication • Create the feeling in meetings, and in person events Friday, June 13, 14
  • Empowerment Friday, June 13, 14
  • Empowerment is the opposite of control Friday, June 13, 14
  • Levo League Friday, June 13, 14
  • How can you give volunteers the freedom to innovate? Friday, June 13, 14
  • Recognition Friday, June 13, 14
  • Recognition is your currency Friday, June 13, 14
  • How can you give recognition? • Thank you! • Credit • Public acknowledgement • Title • Badges Friday, June 13, 14
  • Google City Experts Friday, June 13, 14
  • Engagement Friday, June 13, 14
  • How do you keep people interested in what they are doing? And coming back for more? Friday, June 13, 14
  • Examples • Community education • Events • Leadership opportunities • Connections Examples Friday, June 13, 14
  • TEDx Friday, June 13, 14
  • Provide opportunities for connection, growth and new frontiers Friday, June 13, 14
  • Impact Friday, June 13, 14
  • We all want to work on something we feel is important Friday, June 13, 14
  • How can you make volunteers feel they are making a difference? Friday, June 13, 14
  • TEDx Friday, June 13, 14
  • Practical Emotional Friday, June 13, 14
  • Trust is essential Friday, June 13, 14
  • Collaborate, build, experiment with and empower your volunteers Friday, June 13, 14