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Web2Expo NY 2009 Presentation
Web2Expo NY 2009 Presentation
Web2Expo NY 2009 Presentation
Web2Expo NY 2009 Presentation
Web2Expo NY 2009 Presentation
Web2Expo NY 2009 Presentation
Web2Expo NY 2009 Presentation
Web2Expo NY 2009 Presentation
Web2Expo NY 2009 Presentation
Web2Expo NY 2009 Presentation
Web2Expo NY 2009 Presentation
Web2Expo NY 2009 Presentation
Web2Expo NY 2009 Presentation
Web2Expo NY 2009 Presentation
Web2Expo NY 2009 Presentation
Web2Expo NY 2009 Presentation
Web2Expo NY 2009 Presentation
Web2Expo NY 2009 Presentation
Web2Expo NY 2009 Presentation
Web2Expo NY 2009 Presentation
Web2Expo NY 2009 Presentation
Web2Expo NY 2009 Presentation
Web2Expo NY 2009 Presentation
Web2Expo NY 2009 Presentation
Web2Expo NY 2009 Presentation
Web2Expo NY 2009 Presentation
Web2Expo NY 2009 Presentation
Web2Expo NY 2009 Presentation
Web2Expo NY 2009 Presentation
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Web2Expo NY 2009 Presentation

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My presentation at Web2Expo, NYC 2009 - on Building a Successful Developer Community. Included is tips on building your community, your site, SEO tips, free products to help, and more.

My presentation at Web2Expo, NYC 2009 - on Building a Successful Developer Community. Included is tips on building your community, your site, SEO tips, free products to help, and more.

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Transcript

  • 1. Building a Site for your Developer Community
    Lauren Cooney
    GPM, Web Platform & Standards
    Microsoft
    lcooney@microsoft.com
    www.twitter.com/lcooney
  • 2. Who Am I?
    Not Evil
    • Microsoft (Web Platform & Standards, Developer Division)
    - IBM (Apache Geronimo; Info Management CTO Office)
    • BEA Systems (dev2dev)
    • 3. Apache Foundation
    • 4. Eclipse
    • 5. CodePlex Foundation
    • 6. Advisory Board, Web2Expo SF
  • Porter’s 5 Forces?
  • 7. Cooney’s 5 Forces of Site Community
  • 8. #1: Clarity
  • 9. Why am I building this website? What are my Top Level Goals?
    Questions to ask:
    What need am I addressing?
    Does my company already have a site that addresses these needs?
    What results do I want to see?
    How am I going to achieve these goals?
    What does success look like?
  • 10. #2: Customer
  • 11. Who is my Target Audience?
    Address:
    Who is the target audience?
    Is there another community out there that fits these needs (competitor/partner?)
    Do I partner or do I create my own community?
    What is my differentiator & how do I create that (is there one of value)?
  • 12. Who is Your Customer?
    • Customers are different than “target audience.”
    • 13. Figuring out your site customer involves segmenting the target audience
    • 14. Both of these audiences require different types of content and different types of websites and communication mechanisms
  • How do I Segment my Audience?
    Less is More:
    Tips and Tactics (on the cheap)
    • Look at competitor sites.
    • 15. Data is available on lots of different websites for free or a fraction of the cost of analyst reports/DevTrackers
    • 16. Scouring public blogs, wikis, research sites
    • 17. Sometimes analysts offer up free reports
    • 18. Talking to people in the industry
  • #3: Content
  • 19. Content: At the Core of Websites
    Why Content is so Important:
    • Content is KING
    • 20. Good content is absolutely critical; poor content means you’ll lose customers (no repeat visitors)
    • 21. Helps new users or current customers learn about news, new products & information critical
    • 22. Important in helping customers build out their skill set
    • 23. Core way to get developers plugged in/bought in.
  • What Content is Good?
    What is Good Content?
    • Less is More (Good Content v Bad Content)
    • 24. Developer websites need code
    • 25. Interactive content is good (but keep it short & to the point)
    • 26. Short Videos
    • 27. Learning tutorials
    • 28. Demos
    • 29. Step by step articles/how to
    • 30. Interviews with the experts
    • 31. Blogs
    • 32. Syndication
  • How to Get Good Content
    Tips & Tricks (on the cheap):
    • Have a volunteer Editor
    • 33. Ensure you have company buy-in; ask engineers/product managers to contribute
    • 34. Ask the community to contribute
    • 35. Syndication deals
    • 36. Search for good bloggers
    How do I ensure it’s good?
    • Commenting
    • 37. Rating ability
    • 38. Provide editor’s email address (be accessible)
  • Once You Get the Content
    Information Architecture is Critical
  • 39. #4 Community
  • 40. Characteristics of Great Community Sites
    • Great mechanisms for conversation
    • 41. Allow for feedback & bi-directional conversations
    • 42. Employees listen & react
    • 43. Voting/commenting/rating abilities
    • 44. Clean UI/easy to use
    • 45. User Contribution is high
    • 46. Useful information & code samples
  • Trying to On Ramp To Our Stuff – Where Do You Start?
    How do I onboard the community?
  • 47. How do I Start to get Noticed?
    Real World Example (www.microsoft.com/web)
  • 48. SEO SEOSEO
    Works on both
    Windows & Linux Sites!
    www.microsoft.com/web/downloads
    Microsoft SEO Toolkit
  • 49.
  • 50. #5: Connect
  • 51. Listen
    Listen
    Critical to have an outlet for community and customers to provide feedback & ask questions
  • Respond
    People & communities want answers to their questions & comments.
    Provide access to real people
    Increases customer relationship & stickiness to community
    Respond in public if possible; likely other community members have the same questions
  • 56. Audience Connection Methods
    Pick your methods of communication
    Ensure it scales
    Make it easy to remember/access/push method: user names, links, RSS, ATOM
    Commitment
    Be Patient
  • 57. Provide Personalities
    Provide Interesting Facts/Tidbits/ Information
    What are you doing?
    Be polite and respectful
    Take time to respond
    Be relevant; be credible
    HAVE PASSION!
  • 58. Core Takeaways
  • 59. Questions?
  • 60. Lauren Cooney Web Platform & Standards, MicrosoftFollow me on Twitter: @lcooneyEmail me: lcooney@microsoft.com
    Thank You!

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