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Refresh Dublin: a pragmatic approach to mobile

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Talk through the first phase of going mobile in a pragmatic way.

Talk through the first phase of going mobile in a pragmatic way.

Published in: Technology, Business

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  • Knowing my limits - in terms of skill, knowledge and time.\n\n
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  • Very much stating the bleeding obvious here, whether it’s music, movies, photography - the usual suspects. But does it or will it affect our industry?\n
  • Exploding from the device side \n\nThe combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then.\n
  • People are transacting more via mobile - they are currently doing 6 million a day in transactions\n
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  • This was a pretty easy decision to be honest. \n
  • One URL - any device. \n
  • Opinion shared by the one web.\n
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  • Great thing about CSS is that you’re not touching the backend - very difficult to break stuff.\n
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  • To my surprise and disbelief, it worked quite well - even on Ireland’s cheapest smartphone.\n
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  • This shows that if given the opportunity, people will use mobile to do the things they would have done anyway. \n
  • On the go...\n
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  • Transcript

    • 1. Going mobile A pragmatic approach.
    • 2. Background“Hello World” 1999 2002 Boy meets Girl. Girl civilises Boy.
    • 3. BackgroundVintage of the century Bordeaux 2005 2010 Friends don’t let friends have bad websites Vintage of the century Bordeaux
    • 4. Opportunity
    • 5. Launched September 2010
    • 6. Designed & built * • Put effort into design • Configure, don’t code • Buy it, don’t build it
    • 7. Mobile.
    • 8. By 2015, more internet users willaccess the Internet through mobiledevices than through PCs or otherwireline devicesIDC http://www.idc.com/getdoc.jsp?containerId=prUS23028711
    • 9. PayPal mobile payment transaction volume hasdramatically increased$25 million in ‘08$141 million in ‘09$750 million 2010/2011$7.5 billion by 2013 http://www.mobilecommercedaily.com/2011/03/22/paypal-mobile-transactions-exceed-6m-per-day-ctia-keynote
    • 10. 43% adoptionOur Mobile Planet; Ireland, understanding the mobile consumer, May 2012, commissioned by Google
    • 11. 59% adults own a smartphoneHow ‘Appy are the Irish? Amárach Research & Fleishmann-Hillard, May 2012
    • 12. Email - top clients - 2010 Others Apple Mail Hotmail Outlook Yahoo iPhone 6.3% Source: campaignmonitor account
    • 13. Email - top clients - 2012 Others Outlook iPad Apple Mail Hotmail iPhone 27.5% Source: campaignmonitor account
    • 14. mobile traffic. 10% June 2011 21% June 2012
    • 15. mobile behaviour.
    • 16. mobile behaviour. 16% 9%
    • 17. App versus web.
    • 18. The power of the Web is in its universality...
    • 19. Get something done quickly. Measure results. Repeat. + Manage one site. Don’t break anything.
    • 20. responsive design
    • 21. <link type="text/css" rel="stylesheet"href="/mobile.css"media="screen and (max-width: 640px)" />
    • 22. Results
    • 23. Results
    • 24. Smartphones used everywhere Our Mobile Planet; Ireland, understanding the mobile consumer, May 2012, commissioned by Google
    • 25. ...so have you ever tried to access thecompany’s website on your phone?user interview on a recent iQ project.I was sitting on my couch watching TV.My computer was down the hallway. Icouldn’t be arsed getting up so I tried toget my bill on my phone. He couldn’t.
    • 26. Every time you assumesomeone won’t want to dosomething on mobile, you’rewrong.Josh Clark@globalmoxie

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