Blog workshop

Blog content & tone Regular Easy to consume Informative & helpful Different Light Conversational Positive Constructive

Regular

Easy to consume

Informative & helpful

Different

Light

Conversational

Positive

Constructive

Why blog? SEO Thought provoking Practice writing Start conversations Commentary Connect with customers Community building Advanced customer service Be an authority “ Branding iQ”

SEO

Thought provoking

Practice writing

Start conversations

Commentary

Connect with customers

Community building

Advanced customer service

Be an authority

“ Branding iQ”

Blog mechanics Consumption: RSS Pingbacks Trackbacks Comments (here and there) Tags & categories

Consumption: RSS

Pingbacks

Trackbacks

Comments (here and there)

Tags & categories

Case studies & other stuff Us: Myhome.ie Them : Murphy’s Ice Cream Our clients? Microblogging (Twitter etc.) http://twitter.com/amazonmp3 http://twitter.com/JetBlue http://twitter.com/silverbackapp

Us: Myhome.ie

Them : Murphy’s Ice Cream

Our clients?

Microblogging (Twitter etc.)

http://twitter.com/amazonmp3

http://twitter.com/JetBlue

http://twitter.com/silverbackapp

How not to engage bloggers... Hello, I'm writing to you on behalf of Allaboutyou.com. Allaboutyou.com aims to provide a glossy, stylish take on matters that women love like food, wellbeing, interiors, going out and staying in. It was the first women's website to launch in the UK and is currently the country's market-leading lifestyle site. It may be of interest to you to visit our website: http://www.allaboutyou.com/. Should you find it appealing and wish to connect your website to Allaboutyou.com please direct a link to the Food channel http://www.allaboutyou.com/food/channel as I feel that it would prove most relevant to your readers? Please let me know if this partnership is to your liking? Best wishes, Neil.

Hello,

I'm writing to you on behalf of Allaboutyou.com. Allaboutyou.com aims to provide a glossy, stylish take on matters that women love like food, wellbeing, interiors, going out and staying in.

It was the first women's website to launch in the UK and is currently the country's market-leading lifestyle site. It may be of interest to you to visit our website: http://www.allaboutyou.com/.

Should you find it appealing and wish to connect your website to Allaboutyou.com please direct a link to the Food channel http://www.allaboutyou.com/food/channel as I feel that it would prove most relevant to your readers? Please let me know if this partnership is to your liking?

Best wishes, Neil.

Write a draft blog post now, then have a great weekend….