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Blog Basics Presentation
Blog Basics Presentation
Blog Basics Presentation
Blog Basics Presentation
Blog Basics Presentation
Blog Basics Presentation
Blog Basics Presentation
Blog Basics Presentation
Blog Basics Presentation
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Blog Basics Presentation

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A blogging 101 for internal iQubers

A blogging 101 for internal iQubers

Published in: Economy & Finance, Technology
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Transcript

  • 1. Blog workshop
  • 2. Blog content & tone
    • Regular
    • Easy to consume
    • Informative & helpful
    • Different
    • Light
    • Conversational
    • Positive
    • Constructive
  • 3. Why blog?
    • SEO
    • Thought provoking
    • Practice writing
    • Start conversations
    • Commentary
    • Connect with customers
    • Community building
    • Advanced customer service
    • Be an authority
    • “ Branding iQ”
  • 4. Blog mechanics
    • Consumption: RSS
    • Pingbacks
    • Trackbacks
    • Comments (here and there)
    • Tags & categories
  • 5. Case studies & other stuff
    • Us: Myhome.ie
    • Them : Murphy’s Ice Cream
    • Our clients?
    • Microblogging (Twitter etc.)
    • http://twitter.com/amazonmp3
    • http://twitter.com/JetBlue
    • http://twitter.com/silverbackapp
  • 6. How not to engage bloggers...
    • Hello, 
    • I'm writing to you on behalf of Allaboutyou.com. Allaboutyou.com aims to provide a glossy, stylish take on matters that women love like food, wellbeing, interiors, going out and staying in.
    • It was the first women's website to launch in the UK and is currently the country's market-leading lifestyle site. It may be of interest to you to visit our website: http://www.allaboutyou.com/.
    • Should you find it appealing and wish to connect your website to Allaboutyou.com please direct a link to the Food channel http://www.allaboutyou.com/food/channel as I feel that it would prove most relevant to your readers? Please let me know if this partnership is to your liking? 
    • Best wishes, Neil.
  • 7.  
  • 8.  
  • 9. Write a draft blog post now, then have a great weekend….

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