Evaluation Cadburys Documentary – Closing down of the Factory
Pre-production <ul><li>Before starting my production I created a number of different planning documents that I created so I would have a plan to follow when making the documentary itself so I would have the layout of the production to follow. </li></ul><ul><li>I created: </li></ul><ul><li>An audience profile </li></ul><ul><li>Visual planning of all shots of the documentary explaining what will be in each shot, where it will be filmed the sound including voice over etc. </li></ul><ul><li>Written plan explaining what will be happening throughout the documentary </li></ul>I believe that my the pre-production that I did for my production work was useful for me because in terms of it giving me a basis for me to follow when it came to the production itself, it was a good guide. However I do feel that the structure of my production is quite different from the initial plans I had, for example I initially had the idea to film a lot inside the factory itself and have interviews with the workers themselves but unfortunately after asking the manger I was not allowed inside the factory so I had to change a lot of my plans because of this.
Conventions of real Media Products <ul><li>My documentary is designed to be broadcast as a television broadcast for a large audience on television, similar to the documentaries that are produced by 4OD (dispatches). So the conventions I tried to follow were that of these documentaries. </li></ul><ul><li>I followed the conventions by: </li></ul><ul><li>Having the use of a voice over in the documentary </li></ul><ul><li>Having the clips cut to each other rather than fade/other affects </li></ul><ul><li>Include interviews from people for a human interest angle </li></ul><ul><li>Use of a programme opening sequence (roughly 40 seconds in) </li></ul><ul><li>I believed that these features of my documentary make it take on the conventions of real documentaries because I used these features after looking at other real documentaries themselves to see how I could incorporate what they do into my production. </li></ul>
Representation of Social Groups As my documentary is about the closing down of the Cadburys factory due to the taking over of the company my production does show the Kraft company in a negative light. In terms of the representation of social groups it creates the representation of large companies such as Kraft in a negative way as their choice to close down the factory is creating more problems than solving. This representation is created through the way that my documentary informs the viewers that Kraft are creating real problems for people e.g. the representation is shown through the interviews with in the documentary in which they say what problems they believe it is causing. It also creates the representation that these large companies are not always looking to do the best for their customers but rather themselves due to the problems they are creating.
I would think my production would be used by a television station to broadcast if it was to be distributed to people through the media e.g. channel 4. This is because after the using the conventions for the documentary that I used from analysing other professional documentaries I believe my production would be suitable to be distributed on television just like 4OD documentaries if it was to be distributed. The purpose of my documentary is to inform people that may be affected by these kind of issues (job loss). I would think people in this position would be interested to know why this is happening which is what my documentary would explain if it was a full feature length documentary (e.g. 1 ½ hours long) like professional documentaries. Distribution of my media Product
Audience The audience of my documentary would be people who are affected by the issue of a shortage of jobs whether they are in a situation where they have lost their job or are not able to find a job. People associated with these people who are also directly affected would also be interested in my documentary e.g. someone in a relationship with someone who doesn’t have a job/lost their job. I attracted this audience by including interviews from people who are in a position where they are also affected by the closing down of the factory and Kraft taking over. The voice over also gives information that people in their position would be interested to hear because it explains why so many jobs are being lost. I addressed my audience directly e.g. voice over explaining the situation to them and explaining what will be happening in the documentary.
Technologies <ul><li>From the equipment itself I have learnt quite a lot about the certain conditions that are needed in order for the filming to take place and what is needed for the production to be effective. </li></ul><ul><li>For example: </li></ul><ul><li>Voice over to establish what is happening/what the documentary is about </li></ul><ul><li>Use of a tripod to make the shots steady which makes the documentary look more professional and generally more effective. </li></ul><ul><li>The need of human interaction e.g. through interviews to get the audience involved and make it more effective. </li></ul><ul><li>The overall production itself has given me a much better understanding of what the different aspects and the complexity of real documentaries and how there is so much more behind the camera that the audience do not see compared to what is left on screen for the viewers. </li></ul>
Progression I believe from the progression I have made from my pre-production task I have learnt that constructing good plans at the beginning are effective because they give you a good idea of how to structure the production and what needs to be done in order to achieve your goals during the production process itself. However while the plans give a good basis on how to do the production I do believe I have learnt that you need to be able to adapt and change what needs to be changed depending on situation, for example for my documentary I originally had the idea to go inside the factory to film there and have interviews with the people there. After asking however I was not allowed and I had to come up with other ways to complete what needed to be done e.g. having actors stage that they are being affected by the closing down of the factory/Kraft taking over control.