Presented by: Young N. Nguyen - Bringing Discipline to strategy Oslo, 2009

Objective “ We have reduced the labour costs by € 95.000 since we installed PMI (3 months) and the activities have increased compared to same period last year. - Frode Hofstad, MD – Britannia Hotel How PMI ® enables you to enhance the profitability by involving and empowering the heads of department in the daily revenue and productivity management process.

About d2o ® d2o ® focuses on: Operating efficiency Quality assurance – DoT-QaP ® Change management related to system integration Development of innovative solutions d2o ® offers: Business consulting Training with focus on change management Implementation of d2o ® ’s solutions : PMI ® | PMI ® Task | PMI ® GoGreen | PMI ® Planning Established in March 2000. d2o ® is a consulting firm for hotel and catering industries with strong growth. d2o ® ’s competency: Hotel and restaurant operation management Training and E-learning System integration

d2o ® focuses on:

Operating efficiency

Quality assurance – DoT-QaP ®

Change management related to system integration

Development of innovative solutions

d2o ® offers:

Business consulting

Training with focus on change management

Implementation of d2o ® ’s solutions :

PMI ® | PMI ® Task | PMI ® GoGreen | PMI ® Planning

d2o ® ’s competency:

Hotel and restaurant operation management

Training and E-learning

System integration

Challenges Today’s revenue and cost management reporting process… has a missing link – reporting does not enhance the daily management at departmental level contains inaccurate forecast and sources of error is cumbersome and time-consuming Based on our recent survey covering 100 hotels (without PMI ® ) and including more than 500 department heads, we have discovered that… less 10 % know their month-to-date and month-end financial goal less than 5 % know their actual month-to-date performance; and less than 3 % know their month-end and next month forecast and what actions to be taken to meet their financial targets. “ d2o understands what it takes to ensure their customers' successful results. Their approach is a unique combination of highly skilled business consultants, proven methodologies, quality assurance discipline, knowledge transfer, and an emphasis on rapid results . - Rasmus Sandnes, MD – Dr. Holms Hotel 10 % 5 % 3 %

Today’s revenue and cost management reporting process…

has a missing link – reporting does not enhance the daily management at departmental level

contains inaccurate forecast and sources of error

is cumbersome and time-consuming

Based on our recent survey covering 100 hotels (without PMI ® ) and including more than 500 department heads, we have discovered that…

less 10 % know their month-to-date and month-end financial goal

less than 5 % know their actual month-to-date performance; and

less than 3 % know their month-end and next month forecast and what actions to be taken to meet their financial targets.

PMI ® Management Perspective “ d2o consulting is a great partner for us, combining business consulting expertise based on their know-how about our business and innovative solutions . - Ole-Jacob Wold, CEO – Rica Hotels On the Books

PMI ® Information Flow and Data Capture Food Cost Management Actual depart. revenue Reservation On hand Property Management System (PMS) Point of Sales (POS) Time Attendance System Daily Revenue Reporting Revenue Forecasting Management Perspective Productivity Management Resource- drivers Rosters export to MS Excel One-to-One Coaching

PMI ® Information Flow and Data Capture Actual depart. revenue Reservation On hand Property Management System (PMS) Point of Sales (POS) Time Attendance System Resource- drivers Rosters export to MS Excel One-to-One Coaching Financial Controller Rev. Manager/ F&B Manager Executive Chef Heads of Department Managing Director

PMI ® HQ Consolidation & Benchmarking

Case I Yearly incremental financial benefits as a result of the PMI ® application is comfortably estimated to more than € 3,75 millions for 50 properties. “ Rica Hotels paid down the PMI investment for the first 16 properties with the labour cost saving in Housekeeping at Rica Oslo Hotel the first 12 months. - Jørund Lie, VPO – Rica Hotels

Case II “ PMI helped me saving € 65.000 after 9 months of use. - Annar Vikhammer, Executive Chef – Radissons SAS Park Hotel, Fornebu “ Food cost has dropped more than € 250.000 after 12 months of the implementation of PMI.” - Ernst Høva, Owner – Radisson SAS Lillehammer Hotel

Case III “ PMI gives a great balance between controlling and managing our hotels. Implementing the PMI solution has been one of our most valuable business decisions ." - Helge Krogsbøl, VPO – Thon Hotels “ The productivity has increased significantly and we have increased our GOP more than € 87.000 on average per hotel yearly since the implementation of PMI. Morten Thorvaldsen, CEO – Thon Hotels Before After

Guarantee We guarantee 500 % ROI , and if you are not DELIGHTED , we shall refund with one question asked: “ How can we do things better?” No small print in the contract. “ The definition of insanity is doing the same things over and over and expecting different results. - Some Dead Executive

PMI ® E-learning

Summary PMI ® enables, on daily basis, General Managers to: define and communicate effectively departmental goals as well as making the department heads accountable for their decisions and actions Report the status for learning and forecast for decision making ” benchmark ” at hotel and department levels in a transparent way reduce sources of error due to manual inputs Analysing & Simulating Measuring & Rewarding Managing Changes Learning Executing Reporting Planning Analysing & Simulating Learning Planning Executing Measuring & Rewarding Reporting “ Give the man a fish and he will survive for a day, teach him how to fish and he will survive for the rest of his life.” - Chinese proverb

PMI ® enables, on daily basis, General Managers to:

define and communicate effectively departmental goals as well as making the department heads accountable for their decisions and actions

Report the status for learning and forecast for decision making

” benchmark ” at hotel and department levels in a transparent way

reduce sources of error due to manual inputs

Thank you for your time! “ Simplicity can only be achieved by those who understand complexity, competitive advantage can be achieved by those who solve complex problems with simplicity. - d2o ® consulting www.d2o.biz