How did you USE, DEVELOP, or CHALLENGE codes and conventions of real media products?
Social realism is created Use of low key lighting to Large number ofso the audience can relate make the soap seem more characters to allowto the characters gritty and lifelike. When parallel narratives,situations and misfortunes outside real daylight is used and for storylines todeveloping a connection instead of lighting equipment combine to keep thebetween character and to create realism. audience interested.audience. Storylines runCharacters wear continuously,normal casual, overlapping oneeveryday clothing. Social Realism another.Props and settings are Conventions Close ups to showmade realistic torepresent daily life. characters emotions and feelings.A dilemma in each Position camera as Social realism has aepisode to keep the fourth wall, to create the mainly working classaudience interested feeling the audience are audience who enjoy theand entice them to in the room with the everyday drama thatwatch next week. characters and immersed people in their own in their emotions. position encounter.
How does your soap USE, DEVELOP or CHALLENGE codes or conventions? How does my soap conform to the conventions? Title Card Over the shoulder shot Medium ShotTwo shot medium close up Extreme close up Reverse of Shot
How does your soap USE, DEVELOP or CHALLENGE codes or conventions? How does my soap conform to the conventions? I used the conventions of social realism to guide me when filming my own soap. The opening scene was filmed in an alleyway in Manchester to give the soap a working class complexion. It illustrates that the characters are realistic and the audience can easily empathise with the storylines.This shot wasfilmed using reallight to emphasise Minimal make-the “gritty” feel of up and casualthe soap, and to clothes help torelate to the real create realism.life situationscharacters face.
How does your soap USE, DEVELOP or CHALLENGE codes or conventions?Similarities and differences between my media product and existing media products Over the shoulder shot Medium shot Close up
How does your soap USE, DEVELOP or CHALLENGE codes or conventions?Similarities and differences between my media product and existing media products Similarities DifferencesBoth Soap‟s are set in Northern Quarter is aimed at aManchester. younger target audience than Coronation Street.Both use shot types typical of thegenre e.g. extreme close ups to Music is used to reflect the moodshow emotion of the characters and storyline in Northern Quarter, to keep aBoth have a consistent group of younger audience interested.characters. The age of the characters.Stereotypes are shown throughclothing to represent personality. Channel, and programming i.e. time of day Northern QuarterQuick edits between storylines would be aired around 10pm.keep the audience interested.Same socio- economic group,similar dilemma‟s and problems.
How does your soap USE, DEVELOP or CHALLENGE codes or conventions?Similarities and differences between my media product and existing media products The main difference between Northern Quarter and Coronation street is age. Coronation street includes a greater range of age groups in its casting, which means it attracts a wide audience as people relate to characters of a similar age. Whereas Northern Quarter actors are contained within a single age group, meaning only an audience of specific age can relate to the social problem‟s and dilemma‟s of the soap‟s characters. This challenges the generic codes and conventions of social realism, although in an indirect way.
How does your soap USE, DEVELOP or CHALLENGE codes or conventions? Challenging conventions Challenging codes allows soaps to go against their own conventions, this is to keep the audience interested and engaged with the soap. Northern Quarter does not directly challenge any of the conventions of the social realism genre. The Hollyoaks Enchanted Forest advert, premiered 21st of may 2012 directly challenges typical soap conventions.Characters are wearing animal The fairground mise en scene ismasks to represent relationship‟s created to make Hollyoaks seembetween them and their personalities. both playful and youthful.
How does your soap USE, DEVELOP or CHALLENGE codes or conventions? Challenging conventionsHollyoaks used the The trailer isenchanted forest to challenging as thechallenge the normal codes and conventionsconventions of the of Hollyoaks do not fitprogramme. Normally an enchanted forest, itHollyoaks trailers would is unusual which isbe on the location of what attracts thethe soap and would audience as they doshow storylines of the not expect it but arecharacters in parallel interested to know theedit’s conforming to relationship betweenthe conventions of the narrative of thesoap drama. trailer and the characters storylines.
How does your soap USE, DEVELOP or CHALLENGE codes or conventions? Main Ancillary Conventions I researched soap magazines to help me understand their codes and conventions before creating my own ancillary for Northern Quarter. There are two main types of soap magazine... “trashy” “sophisticated”
How does your soap USE, DEVELOP or CHALLENGE codes or conventions? Main Ancillary Conventions - “trashy”Vibrant colour to Large title to drawcreate “ordered attention.chaos” effect. Many photographs to“2 weeks revealed” interest reader andshows magazine is show differentvalue or money. storylines.Use of question andexclamation marks to Lots of sub-headings increate urgency and bold font to attractrhetorical questions attention.to include audience.
How does your soap USE, DEVELOP or CHALLENGE codes or conventions? Main Ancillary Conventions - “sophisticated”Date of release and Restrained colourbarcode also create a scheme to create aquality and trustworthy quality product, redproduct from a well highlights theestablished brand. important features.Number of small One large dominatingfeatures down the left image with one largehand side of the page title to keep thekeeps magazine magazine simple andsubtle and professional.professional. Large masthead whichStar gives eye contact extends over theto the reader, creating edges of the pagea personal creating brandconnection. recognition (BBC).
How does your soap USE, DEVELOP or CHALLENGE codes or conventions? Main Ancillary Conventions After researching Soap magazines I decided to model my ancillaries on the more sophisticated style. This was because I believe the social realism genre is better reflected in a simple professional product rather than a cheap and „trashy‟ magazine. Poster Ancillary Magazine Ancillary
How does your soap USE, DEVELOP or CHALLENGE codes or conventions? Poster Ancillary ConventionsThe photo I chose to use is very I used a photo containing all the characters,similar to this particular „Skins‟ reflecting the differing storylines. A greyposter, it includes all characters. background portrays the “gritty” feel of the soapThe closer to the camera the and a simple heading keeps the poster neatcharacter , the more important and professional. The BBC Three logo in thethey are to the main storyline. top left hand corner creates brand recognitionI used this technique when and audience trust in a high quality product.arranging the photo for my The day and time of the soap is included so theposter. audience can quickly see when and where the soap will be played.
How does your soap USE, DEVELOP or CHALLENGE codes or conventions? Magazine Ancillary ConventionsThe title for both my soap magazineand Radio Times are similar, thesimple colour and font creates a The simple list of featureshigh quality product, and both on both my magazine andmastheads stretch the width of the Radio times creates apage. restrained colour scheme, the features are different colours to attract attention without being obtrusiveBoth photo‟s are simple and give eye contact to the reader to create an instantconnection. The simple background for my poster reflects the “gritty” reality of thesoap and like Radio Times creates a quality product.
How does your soap USE, DEVELOP or CHALLENGE codes or conventions? Challenging Magazine Ancillary Conventions To challenge the conventions of the “sophisticated” Radio Times magazine I used a number of secondary images of Northern Quarter to attract the audience further. This use of multiple photo‟s is a convention of the “trashy” style of magazine, but demonstrates that careful use of one such element can maintain the professional appeal.
How does your soap USE, DEVELOP or CHALLENGE codes or conventions? Challenging Magazine Ancillary Conventions I believe my magazine challenges the conventions of both the “trashy” and “sophisticated” styles by combining elements from both to create a magazine with an interesting mix of codes. This supports the professional look of the magazine and creates a quality product that retains audience interest. + =
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