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2013 H&HN -American Hospital Association Media Guide

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  • 1. Issued September 2012Rates Effective January 2013www.HHNmag.comMediaPLANNING GUIDE
  • 2. H&HN SpecialYear-Long FeaturesSponsorships are available for the whole seriesor a portion.DiabetesManagementMore than 26 million Americanshave diabetes, costing the nationalmost $200 billion each year. Thismultimedia series focuses on howhospitals are providing treatmentinside their own walls and across thecare continuum, and partnering withcommunity organizations to promoteprevention and improve care.Generations in theWorkforceNever before have so manygenerations worked side by side inhospitals. This compelling seriesexamines the different attitudes,habits and expectations each agegroup brings to the workplace, whathospitals are doing to avert clashes,and how hospital executives areidentifying and preparing youngerstaff for leadership roles.DemonstratingHigh-Value CareAs health care providers come underincreasing financial pressure, thisseries looks at successful, real-lifestrategies implemented by hospitalsto reduce costs and improve thequality of care.
  • 3. 2013 Hospitals & Health Networks www.HHNmag.com 1Table of ContentsH&HN Editorial InformationThe Resource for Health Care Executives..........................................................................2Circulation to Hospital Leaders...........................................................................................3Editorial Calendar...............................................................................................................4Readership Studies ............................................................................................................6Print Edition Rates..............................................................................................................7Complimentary Advertising Benefits ..................................................................................8Print Edition Programs........................................................................................................9Print Specifications ...........................................................................................................11Classified Advertising .......................................................................................................13E-Newsletters ...................................................................................................................14Editorial Spotlights — Email .............................................................................................16Digital Edition....................................................................................................................17Web Solutions...................................................................................................................19Banner Advertising....................................................................................................20Corporate News........................................................................................................20Buyers’ Guide ...................................................................................................................21Sponsorships and Conferences........................................................................................22Rural Health Care Leadership Conference...............................................................22AHA Annual Membership Meeting............................................................................23Health Forum / AHA Leadership Summit..................................................................24Speakers Express.............................................................................................................25White Papers ....................................................................................................................25Web Seminars ..................................................................................................................26Custom Research.............................................................................................................27Most Wired Survey ...........................................................................................................28Hardcard Issue Brief Pullout Series (H&HN only) ............................................................28Executive Feature Roundtable Reports (H&HN and HFM only).......................................28Custom Media Products ...................................................................................................28Data and List Rental .........................................................................................................29The Fine Print ...................................................................................................................30Health Forum Sales Contacts...........................................................................................31EducationSponsorshipDataThe Fine Print & ContactsPrintElectronic
  • 4. 2013 Hospitals & Health Networks www.HHNmag.com 2H&HN Editorial InformationEditorialEditorialAHA and H&HN—An Exclusive RelationshipThe American Hospital Association (AHA) is the national organization that represents and serves all types ofhospitals, health care networks, and their patients and communities. Close to 5,000 hospitals, health care systems,networks, other providers of care and 40,000 individual members come together to form the AHA. The AHAprovides education for health care leaders and is a source of information on health care issues and trends.Health Forum, which publishes H&HN, is a strategic business enterprise of the AHA.As part of their membership, hospitals receive a subscription to Hospitals & Health Networks.H&HN Advertising Benefits:• Affiliation with AHA, the premier national health care association– News from AHA in each issue• Exclusive access to C-suite hospital and health system executives• Original content from industry leaders• Proprietary AHA research, data, and insights– Monthly Most Wired coverage“This is by far the bestpublication! Hospitals andHealth Networks knowshow to deliver timely andmeaningful information.”Signet Readership Survey“Keeps me posted on the latestinitiatives in healthcare.”Signet Readership Survey
  • 5. 2013 Hospitals & Health Networks www.HHNmag.com 3H&HN Editorial InformationEditorialH&HN Reader Areas of Responsibilityn 21,663 Executive Management Officers & DirectorsTitles Include: CEO, President, Administrator, Board Chairman, COO,Executive VP, Executive DirectorAreas of Responsibility: hospital, health system managementn 21,020 Clinical Management ExecutivesTitles Include: CMO, Medical Director, Chief of Staff, CNO, VP, DirectorAreas of Responsibility: operating rooms, surgical services, pharmacy, clinicalservices, emergency dept, ICU, respiratory care, cardiology, ambulatory care,laboratory, health services, radiology, risk and quality managementn 10,465 Finance & Purchasing ExecutivesTitles Include: CFO, Controller, Chief Accountant, CPOAreas of Responsibility: finance, accounting, materials managementn 12,046 Department ExecutivesTitles Include: VP, DirectorAreas of Responsibility: marketing/PR, planning & development, businessdevelopment, HR/corporate communicationsn 5,131 Information System ExecutivesTitles Include: CIO, CMIO, VP, DirectorAreas of Responsibility: Information and Telecommunications systems & servicesn 3,847 Other Allied ProfessionalsSource: BPA Data, June, 201229.2%28.3%14.1%6.9%5.2%The circulation of Hospitals & HealthNetworks is audited by BPA Worldwide.For the most current audit statement,please contact your AccountManager.Circulation to Hospital Leaders16.2%“The topics are current, (and) suggest potentialsolutions for commonly encountered issuesrelated to quality, safety, national trends.Signet Readership SurveyEditorial
  • 6. 2013 Hospitals & Health Networks www.HHNmag.com 4H&HN Editorial InformationEditorial• Care continuum • Infectionprevention• Medicationmanagement• Rural IT• Most Wired™:Social media• IT staffing• Most Wired™:Privacy andsecurity• Most Wired™:Integrating qualitymeasures into theEMR• Meaningful use• Most Wired™:Clinical decisionsupport andworkflow• Most Wired™:Care continuum• Big data• Most Wired™:Revenue cycleInformationTechnologyQuality &SafetyJanuaryAd Close 12/17/12Mat’l Due 12/19/12Shipped 1/8/13FebruaryAd Close 1/15/13Mat’l Due 1/17/13Shipped 2/11/13MarchAd Close 2/15/13Mat’l Due 2/20/13Shipped 3/7/13AprilAd Close 3/15/13Mat’l Due 3/19/13Shipped 4/10/13MayAd Close 4/15/13Mat’l Due 4/17/13Shipped 5/9/13JuneAd Close 5/15/13Mat’l Due 5/17/13Shipped 6/10/13Finance &PaymentClinicalIssues• DemonstratingHigh-value careroundtable• Special report:DemonstratingHigh-value care• Special report:DemonstratingHigh-value careCostContainment• Staffing Watch• Supply chain• Staffing Watch• Constructionsurvey• Staffing Watch• Staffing Watch• Disaster planning• Staffing Watch• Staffing WatchOperations• Rural affiliations• Generations in theWorkforce series• Physicianalignment• Accountable care• Generations in theWorkforce series• Strategic planning • Generations in theWorkforce series• SuccessionplanningLeadership &Management• Rural Health CareLeadershipConference• Gatefold:Transitions in care• HIMSS• Gatefold: Futureof care: Leveraginga new generationof IT• Gatefold: Patientexperience• AHA AnnualMeeting• Gatefold: Thefuture of nursing• Gatefold:Restructuringleadership forvalue-based care• HFMA• Gatefold: Newdelivery models forprimary careSpecialConference,Gatefold &AwardCoverage• Bundled payments • Capital planning • RAC • Investorsupplement• Financial risks• ClinicalManagement:Surgery centers• Focus on Diabetesmanagement• ClinicalManagement:Physician practicemanagement• Focus on Diabetesmanagement• ClinicalManagement:Heart attacks• Focus on Diabetesmanagement* Health Forum /American HospitalAssociationsAnnual RuralHealth CareLeadershipConference:February 10-13Phoenix, AZ* Center forHealthcareGovernanceSymposium onGoverning andLeading HealthCare Organizations:February 17-20Phoenix, AZ* ASHEInternationalSummit andExhibition onHealth FacilityPlanning, Designand Construction(PDC):February 24-27San Francisco, CAHealthcareInformation andManagementSystems Society(HIMSS) AnnualConference:March 3-7New Orleans, LAAmericanOrganization ofNurse Executives(AONE) AnnualMeeting:March 20-23Denver, CO* AHA AnnualMembershipMeeting:April 28-May 1Washington, DCHealthcareFinancialManagementAssociation(HFMA) AnnualNational Institute:June 16-19Orlando, FLConference& ExhibitionMagazineDistributionBonus Distribution*• Subject to change
  • 7. 2013 Hospitals & Health Networks www.HHNmag.com 5H&HN Editorial InformationEditorial• Culture of safety • The Quest forQuality• Patient handoffs • Hand-washing • Patient handling• 2013 Most Wired™Survey• Most Wired™Innovators• Social media• Most Wired™:Mobile computing• Most Wired™:IT staffing• mHealth• Most Wired™:Population health• Most Wired™:Remote monitoringInformationTechnologyQuality &SafetyJulyAd Close 6/17/13Mat’l Due 6/19/13Shipped 7/9/13AugustAd Close 7/15/13Mat’l Due 7/17/13Shipped 8/8/13SeptemberAd Close 8/15/13Mat’l Due 8/19/13Shipped 9/10/13OctoberAd Close 9/16/13Mat’l Due 9/16/13Shipped 10/9/13NovemberAd Close 10/15/13Mat’l Due 10/17/13Shipped 11/6/13DecemberAd Close 11/15/13Mat’l Due 11/19/13Shipped 12/4/13Finance &PaymentClinicalIssues• Special report:DemonstratingHigh-value care• Special report:DemonstratingHigh-value care• Special report:DemonstratingHigh-value careCostContainment• Sustainability• Staffing Watch• Communitycollaborations• Staffing Watch• Staffing Watch • Energymanagement• Staffing Watch• Security• Staffing Watch• Staffing WatchOperations• Generations in theworkforce series• Leadership • Board relations• Generations in theworkforce series• Communityrelations• Population health• Generations in theworkforce series• AHA chair-electLeadership &Management• Health Forum/AHA LeadershipSummit• Gatefold: AHAEnvironmentalscan• Gatefold: Newstrategies forprocessimprovement• Gatefold: Video-ethnography• Gatefold:Overcomingroadblocks todisseminatingevidence-basedcareSpecialConference,Gatefold &AwardCoverage• Private equity• ClinicalManagement:Obstetrics• Palliative care • ClinicalManagement:Dental services• Focus on DiabetesManagement• ClinicalManagement:Geriatrics• Focus on Diabetesmanagement* American Societyfor HealthcareEngineering(ASHE) AnnualConference andExhibition:July 21-24Atlanta, GA* Health Forum /American HospitalAssociationLeadershipSummit:July 25-27San Diego, CA* AHIMA AOEJuly 20-24Baltimore, MD* Association forthe HealthcareEnvironment (AHE):September 15-18Indianpolis, IN* CONSTRUCT(Hanley Wood)September 24-27Nashville, TNAmerican Societyfor HealthcareHuman ResourcesAdministration(ASHHRA):September 28-October 1Washington, DC* Society forHealthcareStrategy & MarketDevelopment(SHSMD)September 29-October 2Chicago, ILAmerican Societyfor HealthcareRisk Management(ASHRM):October 27-30Austin, TX* American HealthInformationManagementAssociation(AHIMA)October 26-31Atlanta, GA* College ofHealthcareInformationManagementExecutives(CHIME)Fall CIO Forum:October 8-11Phoenix, AZConference& ExhibitionMagazineDistributionBonus Distribution*• Subject to change
  • 8. 2013 Hospitals & Health Networks www.HHNmag.com 6H&HN Editorial InformationEditorialReadership StudiesThree times a year (February, July and October issues), Signet Research Inc. conducts complimentary ad researchstudies for H&HN. Studies reveal the percentage of surveyed readers who rate ads on four attributes:Noticeability, Information Content, AdProbe™ Score, Action Taken. Respondents rate the ads as Excellent, Good,Fair or Poor.Advertisers use this opportunity to test new ads as well as gain significant feedback on current campaigns.H&HN readers don’t just read the magazine — they take action.• 83% of H&HN readers are involved in one or more purchasing decisions.• 69% of H&HN readers took one or more actions after seeing a product ad or article.• 61% of H&HN readers believe the advertising in H&HN educates and is animportant part of the publication.Awards forExcellenceH&HN’s high readership and readersatisfaction scores are supportedby recognitions awarded by peerjournalism organizations andassociations. H&HN has consistently wonnational editorial and design excellence awardsfor its reader focus and content. Between 1999and 2012, it won 113 awards.American Society of Healthcare PublicationEditors (ASHPE)• Magazine of the Year (2)• Gold (26) • Silver (11) • Bronze (15)American Society of Business Press Editors(ASBPE)• Gold (7) • Silver (13) • Bronze (7)• Top 10 business, trade and associationmagazines (1)Association Media & Publishing (AMP)• Gold (4) • Silver (2) • Bronze (3)Association of Health Care Journalists (AHCJ)• Trade Publications/Online Journals (1)• Trade Publications/Cover Stories (3)Chicago Headline Club• Peter Lisagor Award (4)Each copy of H&HN reaches 2.7 readersas it is routed within a hospital. And readersspend time with the magazine—on average42 minutes per issue.Time Spent Reading H&HNn 43% Less than 30 minutesn 42% 30-59 minutesn 15% 60+ minutes“I learn more about what isgoing on in healthcare than(from) any other publication…”Signet Readership Survey“Articles give me ideas onwhat I could do to improve ourservice offerings…”Signet Readership SurveyAccording to the Signet readership survey,H&HN is the most widely read health caretrade publication.
  • 9. 2013 Hospitals & Health Networks www.HHNmag.com 7PrintPrintH&HN print editions include original articles and commentaries that keep health care executives informed aboutissues impacting their industry. H&HN goes out to more than 70,000 senior hospital executives, to reach thistargeted C-Suite audience there are several print opportunities available.Closing and Materials Due DatesAd closing date is the 15th of the preceding month. If the date falls on a holiday or weekend, closing is on the 1stworkday thereafter. Materials due date is two working days after ad closing date. The Digital Edition is released upto two weeks prior to print edition.Color Print Display Advertising Rates (Gross)All display advertising in the print edition will automatically be included in the digital edition of H&HNat no additional charge.Size 1x 3x 6x 12x 18xPage $16,450 15,950 15,425 14,420 14,0552/3 11,900 11,525 11,175 10,550 10,1951/2 Horizontal 10,550 10,210 9,920 9,275 9,0501/3* 7,750 7,525 7,275 6,825 6,6401/4 6,150 5,975 5,775 5,450 5,3251/6 4,600 4,425 4,300 4,025 3,920* Please specify vertical or square per the mechanical specifications.Black & White Print Display Advertising Rates (Gross)All display advertising in the print edition will automatically be included in the digital edition of H&HNat no additional charge.Size 1x 3x 6x 12x 18xPage $14,165 13,735 13,280 12,410 12,1002/3 10,340 10,015 9,710 9,165 8,8601/2 Horizontal 9,310 9,005 8,750 8,180 7,9851/3* 6,930 6,725 6,505 6,100 5,9351/4 5,515 5,360 5,180 4,885 4,7751/6 4,150 4,000 3,885 3,640 3,545* Please specify vertical or square per the mechanical specifications.Cover and Special Position Rates2012 advertisers have the right of first refusal for special advertising positions. Once reserved, preferred positionscannot be canceled. Customers reserving special positions who cancel those positions later will be contractuallyobligated to pay all premiums for all unused positions if those positions are not sold. Special positions can only beguaranteed with a paid premium. Rates include the earned rate plus additional charges:Schedules Available H&HN Additional Charge3, 6 & 12x Back Cover 20%3, 6 & 12x Inside Front Cover 15%3, 6 & 12x Inside Back Cover 10%3, 6 & 12x Opposite Table of Contents, Editor’s Notes, 10%3, 6 & 12x Staffing Watch or Business Matters 10%Print Edition Rates
  • 10. 2013 Hospitals & Health Networks www.HHNmag.com 8PrintPrintComplimentary H&HN Digital Editionfor Print AdvertisersEach print issue of H&HN is also sent out tosubscribers in a digital (PDF) format and posted on theH&HN website (www.HHNmag.com). Access tocurrent and back issues of H&HN digital edition isunrestricted, and health care executives can choose toreceive a complimentary digital subscription in additionto their print subscription. The digital edition has thesame content as the print edition, but offers readersadditional benefits. Advertisers enjoy enhancement andsponsorship options not available in a print format.Reader Benefits:• Latest issue is delivered up to two weeks earlier thanprint edition• Embedded “live” website and email links• Keyword and phrase search within current andarchived issues• Electronic sharing and forwarding capability• Anywhere, anytime online accessAdvertiser Benefits:• Longer and broader campaign visibility throughInternet access and archived issues• Electronic text and graphics links enable immediatecustomer access to company and product information• Flash and rich-text media display ad upgrades addimpactComplimentary Advertising BenefitsFree Ad Study IssuesAdvertisers can evaluate their ad’s performance andcompare it with others in any of three ad study issues:• February• July• OctoberAd studies are conducted by Signet Research Inc., anindependent research firm. The studies are conductedon full circulation display ads only and reveal thepercentage of surveyed readers who rated the ads on:• AdProbe™ Score (a measure of performance)• Action Taken• Information Content• Noticeability
  • 11. 2013 Hospitals & Health Networks www.HHNmag.com 9PrintPrintCase Study/DisplayAd Hardcard InsertThis unique offering of a cardstock, 4-color, 2-sided insertfeatures a company case studyarticle on one side and acompany image/product displayad on the reverse side. Each casestudy features advertorialdevoted to company product orservice applications used inhospitals or health systems. The company provides textand photographs/illustrations detailing product/serviceuse and performance, company name, name and title ofcompany contact. This insert, printed on 7-point bookmatte stock, is designed to create a natural break in themagazine for maximum reader awareness. As a bonus,500 copies of the 2-sided insert are printed for use ascompany collateral literature and shipped to a singleaddress provided by the advertiser. The case study isalso featured for six months in a case study section onwww.HealthForumLeadershipCenter.com. CaseStudy/Display Ad Hardcard pages do not count towardearned frequency display ad rate. Materials must bereceived two weeks prior to normal ad material duedate. The case study/display ad hardcard is priced at$14,900 (net).Full Page Ad(Side 2)Full PageCase Study(Side 1)Case Study/Display AdHardcard InsertAdd H&HN Double-Gatefold InsertHospitals & Health Networks monthly gatefolds arepacked with data and strategic insights oncontemporary management issues. Each 8-page gatefoldis printed on heavier stock and inserted in H&HN.These monthly inserts in H&HN provide a uniquesponsorship opportunity.The gatefolds are a reader favorite and a frequentlyrequested reprint item for presentation handouts atmanagement meetings. Each gatefold includes thesponsor’s logo on the front cover, a 2-page spread adacross the gatefold center pages, a full-page ad on thegatefold back cover, 1,000 reprints, and bonusdistribution at national trade shows. Reservations arefirst-come, first-served and must be accompanied witha 50% deposit. Each sponsorship earns three pagestoward earned frequency display ad rates. Inserts maybe placed in additional Health Forum publications atadditional cost. Contact your Account Manager foradditional information.H&HN Only .........................................................$35,000 (gross)ADD: Trustee .........................................................$25,000 (gross)ADD: HFM...........................................................$20,000 (gross)1 2Double Gatefold InsertPrint Edition ProgramsNo Picture:500 wordsLarge Picture:300 wordsSmall Picture:400 words
  • 12. 2013 Hospitals & Health Networks www.HHNmag.com 10PrintPrintCombination Buy ProgramExtend your advertising message with a combinationbuy in Hospitals & Health Networks and enjoy asignificant discount. H&HN advertisers are eligible topurchase a full-page ad in Trustee for $6,000 (net) andin HFM for $5,000 (net) if they concurrently run afull-page ad in Hospitals & Health Networks.Joint Frequency DiscountsMaximize advertising exposure to reach health caremanagement audiences by utilizing the coverageprovided through Health Forum publications.Advertisers earn a joint-frequency discount whenpurchasing space in H&HN and any other publication:TrusteeAnnual Frequency: 10x Approximate Circulation: 23,000Audience Profile: governing board presidents,chairmens, vice chairmens, treasurers, and other boardmembers in health care institutions.Health Facilities ManagementAnnual Frequency: 12x Approximate Circulation: 36,600Audience Profile: vice presidents, assistant directors anddepartment heads responsible for facility management,plant operations, building design, architecture, operationsand maintenance, safety and telecommunications inhealth care institutions.Regional & DemographicAdvertisingOnly full page units are accepted and will not counttoward fulfilling frequency discounts. Ads will onlyappear in qualified circulation issues. Contact yourAccount Manager for rates. Deadline for regional anddemographic ad material is the display ad closedeadline (see editorial calendar).
  • 13. 2013 Hospitals & Health Networks www.HHNmag.com 11PrintPrintPrint SpecificationsDisplay Ad SpecificationsPrinting: Web Offset Publication Trim Size: 8" x 10.75"Method of Binding: Perfect Bound Publication Stock: 45 lb. dullSpace Unit Inches Wide Inches Deep2/3 Page 4.5" 9.5"1/2 Page island 4.5" 7.5"1/2 Page horizontal 7" 4.875"1/2 Page vertical 3.375" 9.5"1/3 Page square 4.5" 4.875"1/3 Page vertical 2.1875" 9.5"1/4 Page 3.375" 4.875"1/6 Page 2.1875" 4.875"Size Trim BleedFull-page 8" x 10.75" 8.25" x 11"Spread 16" x 10.75" 16.5" x 11"Set up full-page and spread ad documents to the trim size, and allow forbleeds to be pulled out .125" on all sides. Keep all live matter .25" from thetrim edges.Required Material:Digital files are required.File Formats:PDF / X-1a is the preferred file format. Adobe Illustrator or AdobePhotoShop files are acceptable (266 dpi for CT scans, and 1200 dpi for LW).Publisher is not responsible for color shifts, low-resolution photos orunreadable type.Requirements:Ads should be sized to 100% of mechanical requirements.Only CMYK files will be accepted. RGB and PMS matched colors must beconverted to CMYK before submission. Metallic colors are not available.When distilling PDF files, save using the “Press” settings in order to save thecontinuous tone images as CMYK.The publisher is not responsible for shifts in color due to differences betweenthe file and a supplied proof, or errors due to improper file preparation. Thepublisher assumes all digital advertising files submitted for publication willperform in a satisfactory manner without any additional work required. Theadvertiser, or its agency, will be notified if materials submitted do not passpreflight, and corrected file will be required for publication.
  • 14. 2013 Hospitals & Health Networks www.HHNmag.com 12PrintPrintDouble Gatefold Insert SpecificationsPrepare center spread as two individual pages set up to the page trimdimension of 7.5" x 10.75", with bleeds extended .125" on all sides. Spreadpages will open out, require a .25" gutter safety, and will not abut. Typeshould not cross the gutter. Set up back cover to page trim dimension of7.75" x 10.75" with bleeds extended .125" on all sides. Stock is 70 lb. glosscoated offset.Case Study/Display Ad SpecificationsAll case study/display ad materials are due two weeks prior to publishedmaterials’ due date. Case study insertions must be accompanied with asigned case study insertion order form — contact your Account Managerfor a copy. Case study copy, photos, and illustration materials should besent in the following file format: descriptive copy in Microsoft Word text-only; photo/illustration saved as a 5" x 7" 300 dpi CMYK TIFF or EPS file.Images embedded in MS Word documents or RGB images are notacceptable. In order to copy fit the page, word counts should be closelyfollowed: 500 words for a full-page case study based on a 2-column format;400 words with one small photo or illustration; 300 words with one largeimage. Email all files as an attachment to: mweitzel@healthforum.com.Or, mail all files on disk to:H&HN Case StudyHealth Forum Inc., Attn: Martin Weitzel155 North Wacker Drive, 4th FloorChicago, IL 60606-1725Please note two-week advance material due date. We will email a PDF proofof your case study page(s) for your approval. Approvals must be receivedwithin two (2) working days after receipt. Pages will not be run withoutsigned approval. Email your signed PDF approval or questions to:mweitzel@healthforum.com.1 2Double Gatefold InsertFull Page Ad(Side 2)Full PageCase Study(Side 1)Case Study/Display AdHardcard InsertProduction ContactsDisplay Ad materials, proofs:Martin WeitzelPhone: (312) 893-6831Fax: (312) 278-0566Email: mweitzel@healthforum.comSpace Insertion Orders:Chris ZarthPhone: (312) 893-6832Fax: (312) 278-0607Email: czarth@healthforum.comFTP InformationMac OS X Users:Connect via CONNECT TOSERVER in the finder GO menu.Server address:files.pgiworldwide.comUser name: hfadsPassword: hfads50Open the appropriate publicationfolder before placing your file inthe folder.PC Users:The most reliable way to connectto our Macintosh-based FTPvolumes is with WINDOWSEXPLORER – NOT to beconfused with INTERNETExplorer. You can launch WindowsExplorer by double-clicking on theMy Computer or My Documentsicons.In the address bar type thefollowing address and click enter:ftp://hfads:hfads50@ftp.pgiworldwide.comOpen the appropriate publicationfolder before placing your file inthe folder.FTP Client Software Users:Server address:files.pgiworldwide.comUser name: hfadsPassword: hfads50Open the appropriate publicationfolder before placing your file inthe folder.Please email notification tomweitzel@healthforum.com whenthe file has been sent. Include thefile name and a lo-res PDF prooffor reference.
  • 15. 2013 Hospitals & Health Networks www.HHNmag.com 13PrintPrintClassified Advertising• Employment Registries• Educational Opportunities• For Sale (used equipment)• Learning Place – Meetings & Events• Miscellaneous• New Books for Health Care Managers• Positions Open• Positions Wanted (payment must accompany ad)• Publications• ServicesReceive online classified advertising as a bonus with the purchase of printclassified advertising. Your online Web ad will be placed on the magazinewebsite when the issue goes live and will remain until the next issue replacesit in the digital edition of H&HN.1x 3x 6x 12xRate Per Inch: $375 $350 $340 $310Based on supplied camera-ready material. Digital ad files are required.Column width: 2.1875"Column depth: 9.5"CharactersType Per Line Charge9-point 34 $32Contract Rates (no copy change) Discount12 insertions 5%24 insertions 10%Cancellation policy: Written notice must be received nolater than closing date.Classified Advertising ContactSend insertion orders, ad materials, proofs and correspondence to:Aggie AbbinantiHealth Forum Inc.155 North Wacker Drive, 4th FloorChicago, IL 60606-1725Phone: (800) 621-6902Fax: (312) 278-0602Email: aabbinanti@healthforum.comClassified Advertising Page
  • 16. 2013 Hospitals & Health Networks www.HHNmag.com 14ElectronicElectronicE-NewslettersFrequency: DailyCirculation: 80,000 plus hospital executives and seniormanagementH&HN Daily and Inside Trustee e-newsletter Rates (net)Unit Size 250x250 468x60 728x90Open $1,500 $1,200 $1,2006x $1425 $1,140 $1,14012x $1,320 $1,056 $1,05624x $1,155 $924 $92436x $960 $768 $76852x $870 $696 $696H&HN Daily & Inside TrusteeH&HN Daily extends the conversation with readers. Each daily e-newsletter contains at least twotopics with exclusive insights from high-visibility, recognized industry experts like Joe Flower,John Glaser, Dan Beckham, Emily Friedman, Ian Morrison, David Weber, David Ellis, and SitaAnanth, video, podcast and blog coverage from the award-winning H&HN editorial team andlinks to in-depth background material.Inside TrusteeDelivered at the beginning of each month,before readers receive their print edition, theInside Trustee e-newsletter, gives readers accessto more than 57,000 Web-exclusive featureson critical health care and governance issues.
  • 17. 2013 Hospitals & Health Networks www.HHNmag.com 15ElectronicElectronicHFM NewsIn the middle of each month, before most readersreceive their copy of HFM in the mail, HFM editorssend out a value-added newsletter packed with originalreporting from HFM and links to breaking news andimportant changes in regulatory codes and standards.These bonus reports serve as a quick-read of toplineinformation for facility managers, engineers, buildingdesigners, architects, and others who need to keepabreast of industry issues, changes in regulations andnew innovations.This new monthly newsletter is organized in three sections:• Upfront — original news and trends briefs fromHFM editors with links to feature story content onthe website.• Construction Zone — brief overviews of latesthealth care construction activity and relevant storieswith Web links to information in HFM.• Regulatory and Compliance Checklist — shortsummaries of the latest directives and regulatoryupdates on codes and standards, infection control andother news of interest to facilities managers, supplychain executives, engineers and environmental servicesdirectors. Checklist items have Web links to HFM andthere will be links to three construction stories notincluded in the magazine or the HFM website.Frequency: MonthlyCirculation: 25,000 health facility operations,architecture, construction, andenvironmental services professionalsHFM News Rates (net)Unit Size 250 x 250Open $1,2506x* $1,18712x* $1,10024x* $1,000HFM InsiderDelivered at the beginning of each month, beforereaders receive their print edition, HFM Insider givesreaders access to Web-exclusive features on construction,design, planning, maintenance, infrastructure, codes andstandards, technology and environmental services. Thesereports are authored by top experts in the field andprovide insights found only in HFM. In addition, HFMInsider subscribers get access to in-depth features beforethe print edition lands. These information-rich articlesare highly valued by our core audience of architects,interior designers, engineers, plant operations directors,facilities managers, CFOs and other executive titles,environmental services directors, infection preventionspecialists, supply chain directors and more. Eachedition of HFM Insider connects readers with about adozen articles created exclusively for our audience bythe most respected authorities in the health care design,construction and maintenance fields.Frequency: MonthlyCirculation: 25,000 health facility operations,architecture, construction, andenvironmental services professionalsHFM Insider Rates (net)Unit Size 250 x 250Open $1,2506x* $1,18712x* $1,10024x* $1,000* HFM Insider and HFM NewsJoint Frequency Discount OptionMaximize your advertising exposure and budgetby reaching the core HFM e-newsletter readershiptwice a month with both e-newsletters. Combineyour insertions for the lowest rate.
  • 18. 2013 Hospitals & Health Networks www.HHNmag.com 16ElectronicElectronicEditorial Spotlights SpecificationsClient will provide 250 x 250 ad in GIF or JPG formatwith links, a company logo in EPS format, and 75-wordtext ad. Graphic ad file size should not exceed 40k andmust be 72 ppi (pixels per inch). Image maps,JavaScript and Flash ads are not accepted.DeadlinesTopic area will be submitted to production at leasttwo weeks in advance of transmission. All creativematerial must be submitted to Chris Zarth atczarth@healthforum.com at least 5 business days priorto start date.E-Newsletter SpecificationsFile size should not exceed 40k and must be 72 ppi(pixels per inch). Animated ads can contain up to 3frames and have a 3-loop max. Animated advertisementsare not recommended, as certain browsers do not allowviewing of animation in emails. Creative must be GIFor JPEG. Image maps, JavaScript and Flash ads are notaccepted. A 100-word max text version of the ad mustalso be submitted. URLs must include dot andextension; ad tags are not accepted. Working links mustbe live by test on Monday at 10 a.m.DeadlinesAll material must be submitted to Chris Zarth atczarth@healthforum.com at least 5 business days priorto start date.Attach your message to a custom-direct e-mail, brandedwith one of the Health Forum magazine titles,delivering content relevant to your line of business.Health Forum can develop a single-sponsor, customdirect e-mail transmission that can be sent to our totaldatabase of senior-level health care executives, or to apre-selected target audience, on a date of your choosingThe e-mail would include two ad units: 250x250 at thetop right margin and a text/logo ad showcased betweentwo headline articles—based on your selected topic—from a previous issue of a Health Forum publication.There is an exclusive sponsorship mention at the top ofthe page (“H&HN Editorial Spotlight: sponsored by…”).Editorial Spotlight Rates• Hospital & Healthcare Network Leadership Database(43,000): $6,500 Net• Patient Safety & Quality Leadership Database(17,400): $4,500 Net• Physician & Clinical Leadership Database(14,500): $4,000 Net• Health Facilities Management Leadership Database(16,000): $4,000 Net• Marketing(9,900): $3,200 Net• Total Health Forum Database(81,400): $11,500 NetVarious database combination rates are available.Please contact your sales representative.Editorial Spotlights — Email
  • 19. 2013 Hospitals & Health Networks www.HHNmag.com 17ElectronicElectronicDigital EditionOptions for PRINT DISPLAY AdvertisersEach digital edition of H&HN allows many enhancements to ads that appear in H&HN. Advertisers can add audioand “rich media” characteristics to generate more visibility and marketing sizzle. Below is a list of examples. Pricingis subject to change.• Audio: Overlay sound onto your ad and expand your marketing message beyond theprinted text. $800 per ad/per insertion (net)• Video: Add a flash video overlay to your ad and capture reader attention and interestin an entirely new dimension. $1,000 per ad/per insertion (net)• Interactive Ad Query: Overlay a question(s) onto your ad and get immediate, directfeedback from active prospects — an inexpensive way to collect research data onspecific issues. $525 per ad/per insertion (net)Guidelines: Native video in WMV or AVI formats (3 minutes or less play time). Best quality: 24 frames per secondor higher, 640 x 480 pixels or higher, (no less than 300). Standard players available. Custom player and backgroundcan be accommodated (design for background provided in PSD and JPEG formats).
  • 20. 2013 Hospitals & Health Networks www.HHNmag.com 18ElectronicElectronicThere are exclusive “digital-edition-only” optionsthat can enhance your visibility among readers of theelectronic magazine. For additional information onadvertising options and pricing, please contact yourAccount Manager.• Email Alert: Shortly before each monthly issue ofH&HN becomes available, an email message is sentto H&HN subscribers and other hospital and healthsystem executives. Each alert message contains a468 x 60 pixel ad. These ads are available on a per-issue basis. Guidelines: 468 x 60 pixels maximumsize; JPEG, GIF, or animated GIF file formats only.$1,050 per ad/per insertion (net)• Log-in Page: All Digital Edition viewers must firstvisit the log-in page. This page contains a 250 x 250pixel ad. This ad position guarantees visibility amongall visitors to the most recent monthly edition.Guidelines: 250x250 pixels maximum size; JPEG,GIF, or animated GIF file formats only. $600 perad/per insertion (net)• Cover Tip-On: An electronic ad similar to a print adoverlaid on a magazine cover. The tip-on cannotoverlay the magazine masthead. The ad size andplacement can vary according to your message needs.It would be viewed by all readers of that monthlyissue. Guidelines: height is 5 inches; width is 8 inches,300 dpi PDF format. $600 per ad/per insertion (net)• Belly Band: The belly band is an electronic ad similarto a paper wrap-around band found on magazinesdistributed at trade shows. The ad size and placementcan vary according to your message needs. It wouldbe viewed by all readers of that monthly issue.Guidelines: Sizing width consistent with magazine;height flexible, PDF format, but cannot overlay themagazine masthead on the opposite cover page.$600 per ad/per insertion (net)• Navigation Bar Logo: All viewers use the navigation barat the top of each digital edition. Advertisers can placetheir company logo or company name in type next tothe H&HN logo at the top of the bar. Guidelines:31 pixels high x 100-150 pixels wide. Background isgray, if creative is transparent. PSD, high-resolutionJPEG formats. $600 per ad/per insertion (net)• Opposite Cover Page: Each digital edition presentsitself with the monthly issue cover on the right-handside. The opposite page normally containsinstructions that help readers navigate through theissue. The space is available for a full-page display adthat runs through the life of the issue — the monthlyedition and the archived issue. Guidelines: Same sizeas magazine page file; high-resolution PDF fileformat only. $3,000 per ad/per insertion (net)• Archived Issue Sponsorships: All archived issuesthat do not have a paid display ad opposite the coverare available for sponsorship. Placing an adretroactively in archived issues without paid adsopposite the cover offers the unique opportunity toacquire brand recognition on topics associated withyour company or products (e.g., IT, quality, patientsafety or construction).Pricing Schedule6 issues: $10,500Each issue +6: $1,225Digital EditionOptions for DIGITAL-EDITION-ONLY Advertisers
  • 21. 2013 Hospitals & Health Networks www.HHNmag.com 19ElectronicElectronicHospitals & Health Networkswww.HHNmag.comThe leading publication for senior- and department-level management in hospitals and health systems.Trusteewww.Trusteemag.comThe only magazine written specifically for Trusteesand board members of the nation’s hospitals andhealth systems.Health Facilities Managementwww.HFMmagazine.comThe leading journal for health care facility designersand managers, environmental services, and plantoperations directors.AHA Newswww.AHAnews.comThe biweekly newspaper for senior executiveswhose organizations are members of the AmericanHospital Association.Health Forumwww.HealthForum.comThe official website of Health Forum, a subsidiary ofthe American Hospital Association. This site providescommunications, information, education and researchproducts and services that advance health leadership.Web SolutionsHealth Forum Media Network WebsitesThe Health Forum Media Network provides marketers with the opportunity to target the nation’s largest hospitaladministration and senior management marketplace. With more than 220,000 subscribers to its suite of publications,the Health Forum Media Network can help you reach this audience easily with our various online advertising offerings.These websites have nearly 1.5 million visitors each year. Campaigns are fully customizable.
  • 22. 2013 Hospitals & Health Networks www.HHNmag.com 20ElectronicElectronicBanner AdvertisingStandard Network Package – $55 cpm (net)A standard network buy includes all of the HealthForum Media Network sites. It requires a minimum of10,000 impressions and must include all of thefollowing ad unit sizes:• 468 x 60 • 250 x 250 • 150 x 120H&HN Network Package – $60 cpm (net)An H&HN Network buy includes hhnmag.com andany combination of the sites listed on page 19,depending on advertiser’s specifications. It requires aminimum of 10,000 impressions and must include allof the following ad unit sizes:• 468 x 60 • 250 x 250 • 150 x 120Single-Site Rate – $80 cpm (net)Advertisers specify which one site they would like topurchase. Requires a minimum of 10,000 impressionsand the following ad unit sizes:• 468 x 60 • 250 x 250 • 150 x 120Health Forum Web AdvertisingSpecificationsFile size should not exceed 40k. All must be 72 ppi(pixels per inch). Animated ads should have a 3-framemax and may loop continuously. We accept creativefrom most major third-party, ad-serving networks(please inquire). Flash ads must be modified(see SWF document).Rich MediaWe accept Flash, JavaScript, HTML and others (pleaseinquire). Flash ads must be modified (see above) and inversion 6 or greater. Flash frame rate must be less than18 frames per second; frame rate of 12 frames persecond is preferred. All expenses related to servingthird-party, rich-media ads will be the responsibility ofthe advertiser.DeadlinesAll material must be submitted to Chris Zarth atczarth@healthforum.com at least 5 business days priorto start date.Corporate NewsProvide our readership with your company’s corporatenews by advertising in our Corporate News section,which appears on the home pages of all the HealthForum Media Network publication sites. It includes alogo (max width: 125 pixels per inch) and 15-word textblurb with a link back to your site. $1,450/month (net)
  • 23. 2013 Hospitals & Health Networks www.HHNmag.com 21ElectronicElectronicBuyers’ GuideHealthForumBuyersGuide.comA valuable resource for health care professionals whowant to locate products and services.HealthForumBuyersGuide.com uses powerful searchtechnology that indexes the content of participatingsupplier websites. Site visitors can perform key wordsearches that mirror traditional search engines, orcategory-specific searches.Each listing features a company logo, a corporatedescription, links to the company’s website andspecified email addresses, and placement in predefinedproduct headings. There is a full range of pricing andplacement options, plus banner ads are available. Visitwww.healthforumbuyersguide.com, call 972-402-7000or email AHA@multiview.com for additionalinformation.www.HealthForumBuyersGuide.comSample banner ad on HealthForumBuyersGuide.com
  • 24. 2013 Hospitals & Health Networks www.HHNmag.com 22EducationEducationRural Health CareLeadership Conferencewww.HealthForum.com/RuralFebruary 10–13, 2013, Phoenix, AZThe annual Rural Health Care Leadership Conferenceis a meeting place for top leaders from hospitals andmajor health care systems with a strong presence inrural communities. Since 1987, this conference hasbeen the core educational event for those who want tolearn from top thinkers and practitioners who stimulatethinking and explore the skills and competenciesneeded to advance their organizations. With anaudience of administrators, senior leaders and trustees,this conference is a key event where strategies foraccelerating performance and improving thesustainability of small and rural hospitals are explored.Exhibit Booth: Not availableAdvertising: January issuewww.healthforum.com/Rural for more information.Corporate Sponsor Investment Levels:• Platinum package: $20,000• Gold package: $15,000• Silver package: $10,000• Supporting Underwriter $6,000package:Sponsorships and ConferencesCompanies targeting the health care market can gain exclusive visibility at national conferences hosted by theAmerican Hospital Association and Health Forum. Not all of the three major AHA conferences offer the sameoptions; however, each provides a unique exposure to hard-to-reach audiences. Underwriters who commit six toeight months before the start of the conference enjoy maximum exposure by being included in all attendeepromotional materials.Total Promotional Campaign Audience ImpressionsRural Health Care Leadership Conference: 1,000,000Leadership Summit: 2,818,000
  • 25. 2013 Hospitals & Health Networks www.HHNmag.com 23EducationEducationAHA/Health Forum ConferencesContactsCorporate Sponsorships:Mark Colucci (East)312-893-6886mcolucci@healthforum.comLisa Schulte (West)636-227-2841lschulte@healthforum.comDisplay Advertising:Leslie Vloedman312-893-6846lvloedman@healthforum.comAHA Annual MembershipMeetingwww.AHA.orgApril 28 – May 1, 2013, Washington, D.C.The AHA annual membership meeting draws CEOs,board members, and senior executives from the nation’shospitals and health systems to the AHA’s onlymembership-wide gathering. The meeting highlightsnational leaders and insiders discussing the advocacy,regulatory and legislative issues that affect hospitals,patients and communities. It is the nation’s largestassembly of hospital top executives and board membersand national, state and metropolitan hospitalassociation leaders.Exhibit Booth: Not availableAdvertising: April issueCorporate Sponsorships:General underwriter package: $12,000Underwriting opportunities offer broad exposure andinteraction with senior hospital executives.Underwriters are encouraged to participate in allconference sessions and events, enjoy high visibilitythroughout the conference, and have severalopportunities to network with top hospital executives.Benefits of sponsorship(based upon commitment level)• Conference and meeting registrations• Company name/logo on marketing communicationpieces (up to 1,500,000 impressions)• Company name/logo appears on e-blasts and ads• Pre- and post attendee listAdditional opportunities(e.g., hotel key cards, tote bags, Internet stations)are available and range in price from: $12,500 to$30,000
  • 26. 2013 Hospitals & Health Networks www.HHNmag.com 24EducationEducationThe annual Leadership Summit draws attendees to anidea-sharing conference for the nation’s hospital andhealth system senior leaders. Senior health careexecutives and industry experts come to the largest andmost important health care strategy meeting in thecountry to address the most compelling issues facinghospitals and health systems. They also come to sharethoughts and renew dialogues with peers. Exhibitors andcorporate underwriters attend the event as fullparticipants. This congenial meeting providesunparalleled access to senior-level hospital executivesand has proven to be an exceptional learning forum forunderstanding the management and operating realitieswithin the health care field. The Summit is the AHA’spremier business development and leadership-focusedevent, and is the only AHA C-Suite event allowingexhibit booths.Exhibit Booth: 8 x 10 booth each $3,800Advertising: July issueDiscounted offers available for exhibitors and corporateunderwriters.Corporate Sponsorship Investment Levels:• Track (exclusive): $40,000• Track (shared): $25,000• Keynote: $25,000• General: $12,000• Additional opportunities (e.g., hotel $8,500 tokey cards, tote bags, Internet stations) $30,000are available and range in price from:SponsorshipsLeadership Summit Conference GuideDisplay Advertising SpecificationsFollow normal H&HN display ad specifications andensure materials are marked for conference guideplacement. One-sixth page display ads for corporateunderwriters and exhibitors may be black-and-white or4-color process. PMS inks or matched colors are notpermitted. One-sixth page ads must be accompaniedwith payment check.Ad Close: May 1, 2013Materials Due: May 9, 2013Mail ad materials and payments to:Health Forum, Attn: Aggie Abbinanti155 North Wacker Drive, 4th FloorChicago, IL 60606-1725(312) 893-6844Health Forum/AHA Leadership Summitwww.HealthForum.com/LeadershipSummitJuly 25–27, 2013, San Diego, CA
  • 27. 2013 Hospitals & Health Networks www.HHNmag.com 25EducationEducationWhite PapersHealth Forum can help present your success stories to atargeted audience of hospital senior executives activelyseeking the latest information on proven products andservices in the health care market. With our whitepaper program, we can put case studies, research andeducational resources in front of an incredibly valuableaudience and track exactly who is looking at thoseposted documents. Here’s how it works:• We post your white paper online.• Site visitors who are interested in downloading fillout a registration form and the white paper is thenmade available in PDF format. Leads are provided tothe sponsor.• Additionally, a bi-monthly email promoting thewhite papers (“White Papers Update”, brought toyou by Health Forum”) will be transmitted to ouropt-in database of 100,000—again, registration isrequired for downloading the white paper.• Up to four additional questions from the sponsor canbe included to further qualify the recipient’s purchaseauthority, etc.• Your white paper will be promoted through In-houseads (online and in the magazines) and e-newsletters.Monthly advertisements for white papers will appearin HHN Daily and a white paper link will be onHealth Forum websites.In addition to promoting market leadership, this willprovide direct access to our exclusive audience of senior-level hospital executives while generating valuablequalified leads. See white papers currently hosted onlineat: www.HealthForumLeadershipCenter.com.Pricing:$7,500 net for 3 months$13,500 net for 6 months$24,000 net per yearWhite Paper SpecificationsPaper must be submitted as a PDF file and not exceed3 MB. Client will also provide their company logo inEPS format and a 150-word abstract in Microsoft Word.DeadlinesAll material must be submitted to Chris Zarth atczarth@healthforum.com at least 5 business days priorto start date.Speakers ExpressAdvertisers that have a need for keynote or content expertspeakers on health care issues at their corporate events orretreats are offered a discounted rate on Speakers Expressservices. Speakers Express staff can create a first-classeducational event with their placement and programdesign service. Speakers are leading thinkers who arehighly skilled at delivering inspirational and thought-provoking presentations at corporate staff workshopsand management retreats. For more information, visitwww.healthforum.com/speakersexpress.Speakers Express:David Parlin312-422-2749dparlin@aha.org
  • 28. 2013 Hospitals & Health Networks www.HHNmag.com 26EducationEducationBasic (On-Demand) PackageThe basic package is an entirely prerecorded Webseminar with no live component (i.e., no Q&A,polling). The event has a scheduled launch date and ispromoted with dedicated email transmissions, Web siteadvertising across the Health Forum Media Networksuite of websites, e-newsletters and print advertising.$11,250 net per event.Underwriting receives:• Complete list of all registrants for the event, withdemographics• Complete list of all attendees.• Event archived online for 6 months.• Leads turned over to the sponsor.• CD-ROM recording of the event available foradditional fee.Simu-Live PackageThis package includes a simulated live event thataffords interaction with the audience via a Q&A sessiondirected by the moderator after the presentation.Additionally, customized reporting is included thatranks the leads based on predefined criteria. $14,750net per event (frequency discounts apply)Simu-Live Package Sponsors receive:• Complete list of all registrants for the event,with demographics.• Complete list of all attendees.• Results of any polling questions, with participants’responses.• List of questions from the Q&A portion of theWeb seminar.• Event archived online for 12 months.• Leads turned over to the sponsor.• Customized reporting.• CD-ROM recording of event.Web SeminarsThe prerecorded presentation consists of an audiostream accompanied by a PowerPoint presentationaccessible from the Health Forum website. The sessionsare available on the website from at least three monthsto a full year and are supported by print ads andelectronic media (banner ads, email blasts, etc.). HealthForum provides a turnkey package with the necessarypromotional support, all required coordination andproduction, backed by our experience in producingmultiplatform programming for the hospitalmanagement field.
  • 29. 2013 Hospitals & Health Networks www.HHNmag.com 27SponsorshipSponsorshipCustom ResearchHealth Forum editors can work directly with corporate partners on research of interest to seniorexecutives. The level of involvement ranges from fast-and-simple, topic-specific probes to majorresearch initiatives that require considerable involvement and result in national media coverageand high-visibility findings.Examples of research studies include:• ASHE/HFM Hospital Building Report Survey• ASHE/AHE/HFM Salary Survey• ASHE/HFM Security Survey• ASHE/AHE/HFM Sustainability Survey
  • 30. 2013 Hospitals & Health Networks www.HHNmag.com 28SponsorshipSponsorshipMost Wired SurveyAn Exclusive Health Care IT Benchmarking andRecognition ProgramSince 1999, Hospitals & Health Networks in cooperationwith corporate sponsors has surveyed hospitals andhealth systems to determine how they use informationtechnology. The Most Wired Survey not only recognizesthose organizations that demonstrate excellence in ITimplementation and innovation, but also serves as aninvaluable tool to aid all participating organizations inplanning and developing future IT projects.Major Sponsor2 years: $135,000/yr3 years: $120,000/yrAward Sponsors2 years: $67,500/yr3 years: $60,000/yrSupporting Sponsor1 years: $35,000/yr2 years: $30,000/yr3 years: $25,000/yrHardcard Issue Brief PulloutSeries (H&HN only)The editors can plan a hardcard tear-out series focusedon a theme of sponsor and reader interest. (The themeis finalized in consultation with the sponsor.) The seriesruns in the magazine for six successive months witheach hardcard focusing on one topic related to the over-arching theme. Pullouts are designed for high impactthought leadership and also appear in the publication’sdigital edition and Health Forum websites asdownloadable PDFs. The sponsor also receives PDFsfor their own website.Executive Feature RoundtableReports (H&HN and HFM only)Roundtable reports cover topics of strategic interest toHFM readers. Custom, 8- to 12- page reports featureclosed-door dialogues with senior facility operationsexecutives, as well as a representative from thesponsoring company.The sponsor of each roundtable panel will receive:• A seat at the table and networking lunch with four toseven hospital executives• Visibility in the round table special report in HFM asa panelist, including name and photo• Opportunity to be quoted in the roundtable report• Company logo on front cover of the roundtablereport• Company name listed on back cover of theroundtable report• 250 reprints of the roundtable reportContact your Account Manager for pricingCustom Media ProductsOur custom media products help you reach yourtarget audience using a mix of both traditional andnew media. We will deliver custom publishing contentbased on your topic of choice taking advantage ofadvertorial or sponsored editorial opportunities withinour family of magazines and websites. Media optionsinclude special inserts, microsites, customized emailprograms, or compilations of content chosen especiallyfor your audience.
  • 31. 2013 Hospitals & Health Networks www.HHNmag.com 29Mailing List & Data RentalDataAHA Data and List RentalsContact information and data collected from AHA’s annual survey of U.S. hospitals and healthsystems are available for rent. For information, please contact:Chabre McElweeInside Sales Manager155 N. Wacker Drive Suite 400Chicago IL 60606-1725312-893-6809cmcelwee@healthforum.comMailing List RentalsHealth Forum magazine circulation lists, with the exception of Trustee, are available for listrental. (Email circulation lists are not available for any publication.) Please contact Statlistics formore information:Statlistics, Marge Fernbachm.fernbach@Statlistics.com203-778-8700www.Statlistics.com
  • 32. The Fine PrintFinePrintEarned Rates: Frequency discounts are earned on thebasis of total advertising placed within a 12-monthcontract period. The earned rate is determined by thenumber of pages, each page of an ad unit, each side of afull run insert, or each fractional page counted as onepage unit.Agency Commission: 15% of gross billing allowed.Agency commission does not apply to accounts paidlater than 30 days of invoice date.Payment of Invoices: Payment terms for e-commercecompanies are payment in advance. Payment terms forother companies are net 30. It is understood that theadvertiser and the agency are jointly and severally liablefor the payment of invoices for advertising publishedhereunder. Advertising will not be placed if invoices aremore than 60 days past due.Publisher Approval: All advertising is subject topublisher approval. The publisher reserves the right toreject or cancel any advertisement, insertion order, orcontract at any time. The American HospitalAssociation and its publications will not endorseadvertising in any manner. Use of H&HN-excerptededitorial in advertising copy is subject to approval bythe publisher.Advertising Acceptance: Advertisements areaccepted for publication entirely on the representationthat the agency and/or advertiser are authorized topublish the contents thereof. Advertisers agree toindemnify, defend, and hold harmless the publisher anyclaims or actions based on or arising out of any matterof any kind contained in such advertising, or theunauthorized use of any person’s name or photograph,or any sketch, map, words, labels, trademarks,copyrighted matter or libelous statement in connectionwith advertising purchased according to the terms ofthis rate card.e Fine PrintCopy Regulations: Use of Hospitals & HealthNetworks editorial material in advertising copy must beapproved by the publisher and the contributing author.The American Hospital Association will not endorseadvertising. Publisher may reject advertising that is notsuitable for publication. Advertising that simulateseditorial content must carry the word “Advertisement”in 12-point type.Publisher Liability: Publisher shall not be subject toany liability whatsoever for any failure to publish orcirculate all or any part of any issue or issues because ofstrikes, work stoppages, accidents, fires, acts of God, orany other circumstances not within the control of thepublisher. Publisher shall not be liable for errors madein key numbers, or Advertisers’ Index, or for costs anddamages if for any reason publisher fails to publish anadvertisement.Rate Definition: Rates are based on the number ofinsertions of one page or less used in a 12-monthcontract period.Short-Rate: Advertisers will be short-rated if they donot use the amount of space on which their advertisinghas been billed during their 12-month contract period.Ad Format and Placement Policy: Advertising isfully interspersed throughout the magazine. Advertisingis rotated throughout.Cancellation Policy: Contracts and orders forinsertions are due by the closing date of the issue, andcannot be canceled after that date.Other Conditions: No conditions, printed orotherwise, appearing on contracts, order, or copyinstructions that conflict with the provisions of this ratecard will be binding on the publisher.2013 Hospitals & Health Networks www.HHNmag.com 30
  • 33. 2013 Hospitals & Health Networks www.HHNmag.com 31ContactsContactsHealth Forum Helps You...Understand Your Market, Reach Your Market, InfluenceYour Market, CAPTURE Your Market.Executive ManagementMedia ProductsPublications: H&HN, Trustee andAHA NewsWeb sites: H&HN, Trustee, AHANews, HospitalConnectSearch andHealth ForumE-newsletters: H&HN Daily andInside TrusteeCentral WestCheryl BarrHealth Forum155 North Wacker Drive, 4th FloorChicago, IL 60606-1725312-893-6843Fax: 312-278-0686cbarr@healthforum.comCentral EastJim SiebertHealth Forum155 North Wacker Drive, 4th FloorChicago, IL 60606-1725312-893-6815Fax: 312-278-0594jsiebert@healthforum.comEastM.J. Mrvica Associates Inc.2 West Taunton AvenueBerlin, NJ 08009-1442856-768-9360Fax: 856-753-0064mjmrvica@mrvica.comWestJanis MasonHealth Forum155 North Wacker Drive, 4th FloorChicago, IL 60606-1725312-893-6823Fax: 312-268-5267jmason@healthforum.comDepartmentalManagement MediaProductsPublications: Health FacilitiesManagementWebsites: Health FacilitiesManagement,HospitalConnectSearch andAHRMME-newsletters: HFM Insider andHFM NewsCentral EastCheryl BarrHealth Forum155 North Wacker Drive, 4th FloorChicago, IL 60606-1725312-893-6843Fax: 312-278-0686cbarr@healthforum.comEastM.J. Mrvica Associates Inc.2 West Taunton Ave.Berlin, NJ 08009-1442856-768-9360Fax: 856-753-0064mjmrvica@mrvica.comCentral WestJanis MasonHealth Forum155 North Wacker Drive, 4th FloorChicago, IL 60606-1725312-893-6823Fax: 312-268-5267jmason@healthforum.comWestJanis MasonHealth Forum155 North Wacker Drive, 4th FloorChicago, IL 60606-1725312-893-6823Fax: 312-268-5267jmason@healthforum.comHealth Forum Sales ContactsCorporateUnderwriting/SponsorshipProductsNational Account Executive(East)Mark ColucciHealth Forum155 North Wacker Drive,4th FloorChicago, IL 60606-1725312-893-6886Fax: 312-278-0563mcolucci@healthforum.comNational Account Executive(West)Lisa Schulte1062 Dutch Mill DriveManchester, MO 63011-3681636-227-2841Fax: 636-227-8892lschulte@healthforum.comNational LeadershipNational Advertising Sales ManagerJim Siebert312-893-6815Fax: 312-278-0594jsiebert@healthforum.com