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Augmented Reality - Lauren Hayes

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  • and will be the mobile device of choice The mobile phone industry Jonathan Sackett mobile marketing and developing
  • It’s like real life, but better! Real scene viewed by a user and a virtual scene generated by a computer that augments the scene G raphics, audio and other sense enhancements from computer screens onto real time environments. It promises to transform the way we perceive our world, much as hyperlinks and browsers have already begun to change the way we read. Today we can click on hyperlinks in text to open new vistas of print, audio, and video media. A decade from now--if the technical problems can be solved--we will be able to use marked objects in our physical environment to guide us through rich, vivid, and gripping worlds of historical information and experience.
  • “ The Astonishing Tribe” or “TAT” has developed “ While augmented reality applications increase at an exponential rate, a “killer app will be needed to make AR technologies truly catch on in the consumer space” When a user of Recognizr points their smart-phone over a subject’s face, the face is detected, sent to a face recognition software company, Polar Rose, and analyzed and compared with snapshots of other users in their database. Polar Rose then instantly sends back the person’s name along with virtual links and icons to their social networking sites, such as Facebook, Twitter, YouTube, LinkedIn, etc., which toggle around the subject’s head without obscuring their face (Joneitz 2010). taking social networking to the next level Head of user experience at TAT It is rumored that Apple is in talks of acquiring or has already acquired this technology, which would have tremendous implications for the future of the iPhone by the way of FaceTime recognition, authentication when unlocking users’ phone, and iPhoto sorting and organization of faces. instead of approaching the gal in the bikini and introducing yourself in person, you get to know her name, her friends, her likes and dislikes, and anything else she usually shares with her friends. Then you get to decide what your next move will be.
  • The implications for the future could mean that when driving by a popular restaurant, your phone could display the menu, prices, interviews from the chef, Zagat reviews, statistics of the crowd inside (for example how many have “tweeted” or indicated that they have a common cold), or simply the availability of tables.
  • “ When we invent new technologies, they in turn re-invent us” “ Facebook and Google were started by a couple of kids with an idea,” emphasizing that this success was a “direct result of collaborative decision making.” Experiencing our surrounding environment in new, interactive ways with this increased overlying data will potentially change individual behavior, shape our definition of culture, and encourage technological and intellectual progression amongst our society.

Augmented Reality - Lauren Hayes Augmented Reality - Lauren Hayes Presentation Transcript

  • Lauren Hayes
  • Background
    • Mobile phones will become
    • the primary Internet connection
    • tool by 2020
    • 2014: + $1,000,000,000,000 industry
    • + 50% of new smart-phones will
    • implement a virtualization or augmented
    • reality layer by 2012
    • “ Every client had to have a Facebook
    • app, then a viral ad, then it was an iPhone
    • app, and now it's augmented reality"
  • What is Augmented Reality?
    • The Future = A Blended Reality
    • GPS (Global Positioning System) + Compass (Magnetometer) + Level (Accelerometer) = Complete Location Awareness
    • “ Cyberspace is not a destination; rather, it is a layer tightly integrated into the world around us.” – Institute For The Future
  • Augmented vs. Virtual Reality
    • Augmented Reality:
    • System augments the real world scene
    • User maintains a sense of presence in real world
    • Needs a mechanism to combine virtual and real worlds
    • Virtual Reality:
    • Totally immersive environment
    • Visual senses are under control of system
  • Applications
    • Medical
    • Entertainment
    • Military Training
    • Engineering Design
    • Robotics and Telerobotics
    • Manufacturing and Maintenance Repair
    • Consumer Design
    • Hazard Detection
    • Audio
    • Networking
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  • Layar Demo
  • Unrecognized Gem: “Recognizr”
    • Augmented Identity
    • Computer vision, cloud computing, facial recognition, social networking, and augmented reality
    • "We thought the idea of bridging the way people used to meet, in the real world, and the new Internet-based ways of congregating would be really interesting” - Dan Gärdenfors
  • Recognizr Demo
  • What Is The Goal of AR?
    • Enhance a person’s performance and perception of the world
    • But, what is the ultimate goal?
  • The Ultimate Goal of AR
    • Create a system so seamless that the augmentation of reality becomes integral to our physical reality
  • Vision Of The Future
  • Final Thoughts
    • Augmented reality has the potential to make the world into a “stage on which we can be the actors, participating in history as drama or simply playing a game in the space before us” (Bolter 2007).
    • We are gaining exponentially in understanding our own intelligence; we're going to enhance humanity.