Geo-Location #mkt3730


Published on

Geo-Location Integration Powerpoint Presentation

Published in: Lifestyle, Technology, Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Geo-Location #mkt3730

  1. 1. #geo_geeks<br />Geo-Location Integration@adamularski @kazbronco @KCCook3 @lauren_champlin<br />
  2. 2. What is Geo-Location?<br />
  3. 3. History<br />What is Geo-Location<br />It is also called “Geotagging”<br />The practice of associating a digital resource with a physical location<br />“Where you are right now”<br />Use with a GPS-enabled smart phones such as iPhone, Android, Blackberry,etc. <br />
  4. 4. History<br />Geolocation has a long history<br />Used different ways to show “where you are” by smoke signals, celestial navigation, homing pigeons, and magnetic compass until 1200 A.D.<br />Radio triangulation in 1900<br />Satellite GPS starting in 1960<br />Automotive GPS location in 1990’s<br />GPS enabled smart-phones in 2000<br />
  5. 5. History<br />Currently<br />Foursquare (>5 million users)<br />Facebook Places<br />Gowalla<br />Brightkite<br />Google Places<br />Yelp<br />
  6. 6. Geo-Location Apps<br />How They Work<br />
  7. 7. How They Work<br />Typically, geo-location apps do two things<br />Report your location to other users<br />Associate real-world locations to your location<br />
  8. 8. How They Work<br />Smartphones are fitted with a GPS Chip<br />Uses satellite data to calculate your exact position<br />Can then be mapped using services such as Google Maps.<br />When GPS is unavailable, apps use cell phone towers to triangulate your position<br />Both techniques can be used together, as well as local Wi-Fi networks<br />
  9. 9. How They Work<br />HUGE increase in users from 2009 to 2010<br />In the U.S., location based service users grow in 12.3 million 33.2 million<br />
  10. 10. Geo-Location Apps<br />Game Focused<br />Foursquare<br />Gowalla<br />MyTown<br />SCVNGR<br />Whrrl<br />Deal Focused<br />CheckPoints<br />Facebook Places<br />Loopt<br />Shopkick<br />
  11. 11. Geo-Location Apps<br />Others<br />Brightkite<br />Buzzd<br />CauseWorld<br />WHERE<br />Yelp<br />
  12. 12. Geo-Location Apps<br />
  13. 13. Case Studies<br />Geo-Location Integration<br />
  14. 14. Geo-Location Integration<br />St. Edwards University<br />Whrrl<br />Socially Connected Graduation<br />New York Nets<br />Gowalla<br />250 Virtual Tickets<br />Harvard Yard Badge<br />Foursquare<br />Harvard encourages student exploration<br />Golden Corral Check-In<br />Four Square<br />
  15. 15. St. Edwards University<br /><ul><li>Over 180 students, faculty and parents connected through Whrrl
  16. 16. First ever socially connected graduation</li></li></ul><li>New York Nets<br /><ul><li>250 tickets set up as Gowalla virtual items
  17. 17. Targeted locations like sports bars and gyms
  18. 18. Redeemed virtual tickets at arena box office</li></li></ul><li>Harvard University<br /><ul><li>First University to create a Foursquare badge
  19. 19. Visit a predetermined number of sites to unlock the “Harvard Yard” badge
  20. 20. Wanted to help students explore campus</li></li></ul><li>Golden Corral<br /><ul><li>Mayor eats free once per day
  21. 21. Any Foursquare, Gowalla or TriOut check-in could result in a free meal (20% chance)
  22. 22. Each check-in enters you in a drawing for 16GB iPad</li></li></ul><li>Future of Geo-Location<br />How Marketers Can Utilize<br />
  23. 23. How Marketers Can Utilize<br />Geo-targeted Pay-Per-Click<br />Google, Yahoo, Bing and Ask would allow marketers to begin restricting their advertisements to particular users who check-in at a particular business or type of business often. Possible customers are easily targeted. <br />
  24. 24. How Marketers Can Utilize<br />Better customer communication, resulting from geo-location.<br /><ul><li>Can easily pin-point praises and complaints regarding different store locations, employees and sales.
  25. 25. Customers wouldn’t have to wait as long for at home services. </li></li></ul><li>How Marketers Can Utilize<br />Creating Geotagged Content Mash-ups<br />Companies have content at their disposal that is directly tagged to their location, company or even an event.<br />
  26. 26. Questions?<br />