Introducing Social Media

Find And Be Found! introducing social media Laura Watson, Venture Coaching

Traditional Marketing…
is an “interruption”
1: many
1-way communication
high cost
low return
difficult to get feedback
eg: commercials, magazine ads, newspaper

Social Media Is Networking On Steroids!
Social Media is about…
being a connection hub
understanding your customers
offering value to people (being helpful)
being found, and
finding others

Find And Be Found!
There are TARGETED , self-organizing GROUPS of people collecting online, sharing COMMON INTERESTS who are looking for something USEFUL & RELAVANT
Social Media is about tapping into these networks
(finding people of relevance to you and
finding people who you can help)

How Do We Tap In?
It starts with defining….
our name
our categories
our products and services
because that’s how people search

Where Do We Tap In?
search marketing
SEO
business networking
online directories
press release sites
social book-marking
micro-blogs
blogs & vlogs

So How Do I Decide?
what are your objectives?
is your audience online?
how technical are you?
how much time can you commit?
are you willing to learn?
how much can you invest?

Benefits/Drawbacks Of Social Media
Benefits…
rapid, low cost set up
track-able and accountable
low operating cost
dynamic and evolving
CUMULATIVE!
Drawbacks…
overwhelming
steep learning curve
needs consistent monitoring
it’s not immediate

Before You Dive In
You Need To Know….
who you are
whom you serve
what problem you solve
what opportunity/benefit you represent
your competitive positioning
… so you can articulate your leadership platform

Your Leadership Platform
defines your brand, positioning and key messaging
builds your identity (look, logo, tagline, good photo)
defines your categories (for being found)
determines your keywords (for being found)
helps you develop your offer
helps you tell your story
This foundation is used by ALL the social media tools and traditional marketing channels!

Where Do I Start?
buy a domain (or 2)
directory profiles (Google local search, HotFrog.ca)
social book-marking (DIGG, Delicious)
participate in groups & follow blogs (MeetUp)
micro-blogging (Twitter, Tumblr)
social profiles (Facebook,LinkedIn)
article directories

What’s Next?
start your own blog, vlog (Blogger, YouTube)
website or micro-site
search marketing (Google, YaHoo!, Bing)
SEO (business.com, BOTW, YaHoo!)
online press releases

Action Steps….
get clear on your objectives
do some research
solidify your business platform
start with the approach that makes sense for you
use social media to refine your audience & messaging
before jumping into more expensive marketing
then apply your learning to other marketing channels
Make It Fun!

Join Me In Conversation
Twitter.com/VentureCoach
Facebook.com/laurawatsons
Blog.venturecoaching.ca
Linkedin.com/in/laurawatson
Meetup.com/accelerate-my-success

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Introducing Social Media

by Venture Coaching on Feb 01, 2010

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