LAURA TEED
     The Brand




                 A Bilingual Student of
                        Culture

                   ...
LAURA TEED
     The Brand




                 A Bilingual Student of
                        Culture

                   ...
The Mona Lisa
                                       Her true identity has
                                      eluded an...
The Mona Lisa
                                       Her true identity has
                                      eluded an...
What makes an ordinary painting
      a Masterpiece?

          SKILL AND TUTELAGE
                      My Goal is:
  to ...
Objectives
  •   To use my past and current educations,
      experience and interests to make
      myself stand out from...
the “Laura”
                                    Situation
                                  As an artist, I have a large c...
“LAURA” Brand Analysis
•   Mes Forces/Strengths:                                 •   Mes Opportunités/
                   ...
Highlights of Laura
Marketing Head - Emerging Artists 2009, Exhibition of
York University Students artwork at The Arts and...
Laura Teed’s “Sisters”



              Brand “Laura” is...
dedicated, creative, innovative, voyeur, trustworthy, hard-wor...
CHANNELS

                                       •         Text/
                                           Photography

 ...
Key Messages
         •   Differentiating myself from
             other PR practitioners
             stressing my talent...
Strategies
•   Peak interest by using my online
    presence to serve the art and non-art
    world as a reliable, accessi...
Strategical Tactics

•   Continue using my social media platforms
    like my blog, Twitter, Digg, LinkedIn and
    commen...
Critical Path

Broaden my presence on social media platforms        January 2010 - Ongoing



Focus my blog and begin outr...
The Mona Laura
  Looking to the Mona Lisa’s
    exemplary culturally
  significant presence and
intensely promoted identit...
To learn more about the
      Mona Laura Brand:


   laura.a.v.teed@gmail.com
 countrygirlblogs.tumblr.com
           @lau...
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The Mona Laura Brand - My personal brand plan

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My Personal Brand

February 28, 2010

A memorable day: I launch my brand as Canada breaks the record for the most gold medals in Winter Olympic history

Published in: Design, Business, Education
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  • The Mona Laura Brand - My personal brand plan

    1. 1. LAURA TEED The Brand A Bilingual Student of Culture Joe Simpson’s “Laura”
    2. 2. LAURA TEED The Brand A Bilingual Student of Culture Joe Simpson’s “Laura”
    3. 3. The Mona Lisa Her true identity has eluded and captivated people for years. Just as her intrigue has resulted in international fame, it is her individuality amongst the rest, her coy smile, that set her apart in history. Leonardo DaVinci’s “The Mona Lisa”
    4. 4. The Mona Lisa Her true identity has eluded and captivated people for years. Just as her intrigue has resulted in international fame, it is her individuality amongst the rest, her coy smile, that set her apart in history. Leonardo DaVinci’s “The Mona Lisa”
    5. 5. What makes an ordinary painting a Masterpiece? SKILL AND TUTELAGE My Goal is: to become a valuable and analytical pursuer of discovering and promoting innovations in visual and design culture. Having diverse travel experience and being an artist, art history enthusiast, and performer, I am active, knowledgeable, passionate and well-versed in the arts. My insights into cultural representation and ingenuity are fresh while being educated and opinionated. It is my desire for my online personality to become a vehicle which inspires others to achieve new levels of creative awareness coupled with promoting artistic respect and reverence. Laura Teed’s “Nova Scotia Sunset”
    6. 6. Objectives • To use my past and current educations, experience and interests to make myself stand out from the rest in my field as having a niche area of expertise. • To establish my online identity as a social commentator, exposer and promoter of upcoming, interesting and pressing artistic issues and their relation to global events and concerns. • To utilize various channels of social media to expand the scope of art and its effect on the populous as a whole while marketing myself as a positive contributor and relator to the public. • To provide a domain where both English and French people can comment and share in the love, Laura Teed’s “The Ladies Teed” appreciation and beauty of art.
    7. 7. the “Laura” Situation As an artist, I have a large creative appetite, a colorful palate of ideas and a thirst for knowledge. The immediate picture I paint of myself is one who is trying to figure out what she can utilize from past education and experiences and incorporate it positively into the public relations profession. With a strong interest in human behavior and cultural intelligence, I am slowly working at forging my own socially connective path in the field. Joe Simpson’s “Teed Portrait”
    8. 8. “LAURA” Brand Analysis • Mes Forces/Strengths: • Mes Opportunités/ Opportunities: • Highly creative and talented artist with extensive knowledge of art practices, history and media. • To gain better knowledge of how to combine my passion for art with my profession • Exceptional collaborative and interpersonal skills; dynamic team player with excellent written and verbal communications in both official languages. • To broaden the scope of my audience using various new and interesting social media platforms • Highly skilled in consumer-vendor relations and talented in maintaining and building successful • To become a cultural chameleon capable of partnerships. providing insightful comments on art and foster interest and accessibility of the otherwise exclusive society • Is accustomed to going above and beyond in deadline situations by maintaining organization and tact. • Mes Ménaces/Threats: • Mes Faiblesses/ • Other art bloggers and people in my PR niche Weaknesses: • Lack of work or volunteer experience in the Public Relations field
    9. 9. Highlights of Laura Marketing Head - Emerging Artists 2009, Exhibition of York University Students artwork at The Arts and Letters Club of Toronto Conceptual Designer-Muriel McQueen Fergusson Foundation Against Family Violence Gala Conceptual Designer-Canadian Mental Health Association Art Show Participant - Les Jeux de la Francophonie - Top 5 of 54 nations during along with Burkina Faso, Vietnam, Madagascar and France in the category of "Dance." June 2003
    10. 10. Laura Teed’s “Sisters” Brand “Laura” is... dedicated, creative, innovative, voyeur, trustworthy, hard-working, philanthropic, environmental, artistic, musical, driven, good- natured, diplomatic, bilingual, loyal, honest, respectful, and strong
    11. 11. CHANNELS • Text/ Photography • Broadcast • Video • Opinion Laura Teed’s “Midnight Stroll”
    12. 12. Key Messages • Differentiating myself from other PR practitioners stressing my talents, interests, experience and desire to excel • Proving to be authentic by possessing maintaining unique creative and linguistic abilities to keep my brand ahead of the rest • With a vested interest in her niche, Brand Laura is also open, encouraging and receptive to collaboration to not become pigeon-holed • Maintaining a healthy balance between work & play
    13. 13. Strategies • Peak interest by using my online presence to serve the art and non-art world as a reliable, accessible, approachable and comprehensive source in examining and promoting various new media. • Utilize my current online identity as a positive representation of my professional objectives • Position myself as a “go-to” in terms of creative knowledge in the public relations profession providing valuable insights and excellent written communications in an effort infuse art and business in the social consciousness
    14. 14. Strategical Tactics • Continue using my social media platforms like my blog, Twitter, Digg, LinkedIn and commenting on forums to continuously • Submit articles on various art projects build up my “webcred.” within the city and globally to many different platforms and forums for • Add more like-minded people being greater exposure. accessible to their thoughts, comments and concerns via social media. • Volunteer and participate in many community art projects and utilize my PR • Seek and add intriguing, influential people skills to better represent them within the of different interests encouraging them to media check me out, join my networks & comment. • Actively incorporating and aligning my philanthropic interests with my career in • Read leading art/media blogs and my brand comment were appropriate.
    15. 15. Critical Path Broaden my presence on social media platforms January 2010 - Ongoing Focus my blog and begin outreach to community art events and on-going commentary to art, PR and April 2010 - Ongoing general interest forums Utilize my PR education and practice to combine successfully establish my brand and present toward October 2010 - Ongoing future employers
    16. 16. The Mona Laura Looking to the Mona Lisa’s exemplary culturally significant presence and intensely promoted identity, Lady Laura positions herself to excel in her public relations field by creatively inspiring, effectively educating, and actively collaborating with colleges. Mona Laura is an artist who brands herself: an eternal student of culture.
    17. 17. To learn more about the Mona Laura Brand: laura.a.v.teed@gmail.com countrygirlblogs.tumblr.com @laurateed ca.linkedin.co/in/lauraavteed Google Laura Teed

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