Swimming or Sinking? Laura Solomon Library Services Manager OPLIN [email_address]
Why should we care? <ul><li>Our face to the world </li></ul><ul><li>People often see the site before they see the building...
Why did I do the study? <ul><li>Casual observations </li></ul><ul><li>Questions from colleagues  </li></ul><ul><li>Overall...
Methodology <ul><li>Jakob Neilsen’s 113 points </li></ul><ul><li>Narrowed down to 61 points </li></ul><ul><li>211 library ...
The   Results
Communicating Information About the Library: Are we communicating?
Communicating the Purpose of the Site: Does the site *have* a purpose?
Content Writing:  Do we know  how  to write for the Web?
Credits and Dates: Small but important
Graphic Design:  How do we look?
Graphics & Animation: Are we using these wisely?
Library Specific Issues: Problems often seen on library web sites
Library Specific Issues: Problems often seen on library web sites  (con’t)
LOLcat break
Links : Are we leading the way?
Navigation: Are we making it easy?
Search:   Who has it?
Is it intuitive?
Tools & Welcomes:  Things visitors DON’T WANT
Titles:   They matter
The bottom line
Overall pass rate
Not swimming….
What can we do?
The Two-Minute Offense
What have we learned?
How do users THINK?
Quality counts
Scanning, not reading
<ul><li>NOW </li></ul>
Video <ul><li>http:// www.etre.com/usability/eyetracking/showme / </li></ul>
Users want control
Don’t make users THINK
Make use of effective writing
Don’t be afraid of the white space
Don’t ignore conventions
Upcoming SlideShare
Loading in...5
×

Sinking Or Swimming: The State of Ohio Public Library Web Sites (OPLIN)

338

Published on

This is a brief re-hash of the data from a statewide heuristic usability study done by Laura Solomon in 2004

Published in: Technology, Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
338
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Sinking Or Swimming: The State of Ohio Public Library Web Sites (OPLIN)

    1. 1. Swimming or Sinking? Laura Solomon Library Services Manager OPLIN [email_address]
    2. 2. Why should we care? <ul><li>Our face to the world </li></ul><ul><li>People often see the site before they see the building </li></ul><ul><li>Web sites can lose patrons </li></ul>
    3. 3. Why did I do the study? <ul><li>Casual observations </li></ul><ul><li>Questions from colleagues </li></ul><ul><li>Overall confirmation of perceptions </li></ul><ul><li>A little nuts, maybe. </li></ul>
    4. 4. Methodology <ul><li>Jakob Neilsen’s 113 points </li></ul><ul><li>Narrowed down to 61 points </li></ul><ul><li>211 library sites evaluated </li></ul><ul><li>211 * 61 =12,871 criteria = HEADACHE </li></ul><ul><li>Pass, fail, N/A </li></ul><ul><li>Used Neilsen’s scoring </li></ul>
    5. 5. The Results
    6. 6. Communicating Information About the Library: Are we communicating?
    7. 7. Communicating the Purpose of the Site: Does the site *have* a purpose?
    8. 8. Content Writing: Do we know how to write for the Web?
    9. 9. Credits and Dates: Small but important
    10. 10. Graphic Design: How do we look?
    11. 11. Graphics & Animation: Are we using these wisely?
    12. 12. Library Specific Issues: Problems often seen on library web sites
    13. 13. Library Specific Issues: Problems often seen on library web sites (con’t)
    14. 14. LOLcat break
    15. 15. Links : Are we leading the way?
    16. 16. Navigation: Are we making it easy?
    17. 17. Search: Who has it?
    18. 18. Is it intuitive?
    19. 19. Tools & Welcomes: Things visitors DON’T WANT
    20. 20. Titles: They matter
    21. 21. The bottom line
    22. 22. Overall pass rate
    23. 23. Not swimming….
    24. 24. What can we do?
    25. 25. The Two-Minute Offense
    26. 26. What have we learned?
    27. 27. How do users THINK?
    28. 28. Quality counts
    29. 29. Scanning, not reading
    30. 30. <ul><li>NOW </li></ul>
    31. 31. Video <ul><li>http:// www.etre.com/usability/eyetracking/showme / </li></ul>
    32. 32. Users want control
    33. 33. Don’t make users THINK
    34. 34. Make use of effective writing
    35. 35. Don’t be afraid of the white space
    36. 36. Don’t ignore conventions

    ×