People are talking about you…but do you know what they’re saying?

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Your library may have spent a lot of money or time on online marketing or social media outreach, only to have its reputation severely damaged by one angry blogger. How can you track this kind of …

Your library may have spent a lot of money or time on online marketing or social media outreach, only to have its reputation severely damaged by one angry blogger. How can you track this kind of activity and mitigate negative commentary? Learn what tools are available to help monitor your library’s precious online reputation and some strategies to protect your library’s brand.

At the end of this one-hour webinar, participants will:

Be able to identify at least two reasons why ORM (online reputation management) matters for a library
Be able to identify at least 3 tools that can be used for ORM
Be familiar with strategies for dealing with negative content

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  • 1. People are talking aboutyou…But do you know whatthey’re saying?Laura SolomonLibrary Services ManagerOPLINlaura@designforthelittleguy.comInfopeople webinars are supported by the U.S. Institute of Museum and Library Services under theprovisions of the Library Services and Technology Act, administered in California by the StateLibrarian.An Webinar
  • 2. LessfreeThe darker side of the Internet
  • 3. The “norm police”
  • 4. DigitalrapsheetThe Internet is forever.
  • 5. Adifferentworld
  • 6. SMILE
  • 7. Traditionallistening
  • 8. WhatisORM?What isOnlineReputationManagement?
  • 9. Yourlibrary’simage
  • 10. Consistencymatters
  • 11. You’reseenonlineFIRST
  • 12. Whatpeoplesayonlineis#1
  • 13. Newtoolsfornewmedium
  • 14. Why track?
  • 15. Whattotrack??
  • 16. http://stevefarnsworth.wordpress.com/2013/01/03/top-20-free-social-media-monitoring-tools-for-2013/
  • 17. Whichsocialdashboard?
  • 18. AlertsGoogle is your friend here.
  • 19. Trackingyourbrandacrossthenet
  • 20. Isyourlibraryrated?
  • 21. Fundamentallyflawed?
  • 22. Now what?
  • 23. Don’thush
  • 24. Don’tmakeitworse
  • 25. Whatelse?• Acknowledge wrongs• Don’t repeat• Don’t ignore
  • 26. Respond early.
  • 27. YOU
  • 28. Be honest.
  • 29. Offer personal help.
  • 30. Don’tcreatenewpersonas
  • 31. Yelp&consequences
  • 32. True? False?
  • 33. Ifthefactsarewrong…
  • 34. Eitherway,tell!
  • 35. SOMETHINGSYou cando toimproveyourlibrary’srep
  • 36. Accentuatethepositive
  • 37. ASK
  • 38. Get theWORDout
  • 39. Keep talkingTopatrons
  • 40. Respond…• Quickly• Personally• Appropriately
  • 41. What does this mean to me, Laura?
  • 42. Reputation is priceless.
  • 43. Keepyoureyeonline
  • 44. Don’t hide.
  • 45. Be human.
  • 46. It’s ongoing
  • 47. “Remember, if youdon’t participatein the story, itwill be toldwithout you.”From “The Transparent Library: Library PR 2.0” by Michael Casey and Michael Stephens, LJ, Oct.15, 2008
  • 48. Absolutelyshamelessplug
  • 49. Questions?Laura Solomonlaura@designforthelittleguy.comTwitter: laurasolomonBlogs:What Does This Mean to Me,Laura?(http://www.oplin.org/meanlaura)