Improving Your LibrarysONLINE PRESENCE           Laura Solomon, Library Services Manager, OPLIN
Slides are at:http://www.slideshare.net/oplin
Which ego is holding up progress?•   Library•   Director•   Department head•   Board member•   The Terrible,    Territoria...
EGO > PATRON = LOSS
CONSIDER:
Who is it REALLY for?• Full list of board of trustees on homepage• Mission statement on homepage• Facebook and/or Twitter ...
PATRON
https://secure.flickr.com/photos/laughingsquid/2421915297/
OK, so you’re going to jump on       Pinterest anyway…• What’s the business case for  using it?• What’s the plan? What wil...
http://www.slideshare.net/augustinefou/the-pinterest-myth-by-augustine-fou-and-tugce-esener/?S=clickz
Ask:• What?• Why?• Audience?• Time?• Success?
BUSY
Nobody likes this guy
This isn’t acceptable any more
Social      …a two-waymedia is…   conversation..
Just tools
The library SUCKS!!!!
NOT an effective coping strategy
Bad apples aren’t the whole barrel
People who ignore the library are more dangerous
Re-thinking the website
[[SQUEAK]]
Not a good reason, either
Actual reasons to redesign• LOTS of patron complaints• The content has outgrown the original  architecture• Nobody can fin...
The 2-Minute Offense
THEN what?
Who’s itREALLY   for?
What’s thePAYOFF?
Absolutely shameless plug                 Coming Fall 2012
Stalk me here   http://www.twitter.com/laurasolomon   http://www.facebook.com/laurasolomon   http://www.linkedin.com/in/la...
Get over yourself 2012
Get over yourself 2012
Get over yourself 2012
Get over yourself 2012
Get over yourself 2012
Get over yourself 2012
Get over yourself 2012
Get over yourself 2012
Get over yourself 2012
Get over yourself 2012
Get over yourself 2012
Get over yourself 2012
Get over yourself 2012
Get over yourself 2012
Get over yourself 2012
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Get over yourself 2012

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Libraries exist in multiple places these days - not just through their websites, but in social media as well. What are the most common mistakes libraries make online? How can you make your library stand out without violating online community standards? Learn to re-think how your library presents itself to the world online.

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Get over yourself 2012

  1. 1. Improving Your LibrarysONLINE PRESENCE Laura Solomon, Library Services Manager, OPLIN
  2. 2. Slides are at:http://www.slideshare.net/oplin
  3. 3. Which ego is holding up progress?• Library• Director• Department head• Board member• The Terrible, Territorial Librarian
  4. 4. EGO > PATRON = LOSS
  5. 5. CONSIDER:
  6. 6. Who is it REALLY for?• Full list of board of trustees on homepage• Mission statement on homepage• Facebook and/or Twitter account that only posts program and event announcements• Social media accounts that only friend/follow other libraries or librarians• Links to the staff intranet on the library’s website• Online content arranged specifically for the convenience of the library staff
  7. 7. PATRON
  8. 8. https://secure.flickr.com/photos/laughingsquid/2421915297/
  9. 9. OK, so you’re going to jump on Pinterest anyway…• What’s the business case for using it?• What’s the plan? What will your library specifically get out of it?• What will your library do that is unique and unlike what anyone else is doing?
  10. 10. http://www.slideshare.net/augustinefou/the-pinterest-myth-by-augustine-fou-and-tugce-esener/?S=clickz
  11. 11. Ask:• What?• Why?• Audience?• Time?• Success?
  12. 12. BUSY
  13. 13. Nobody likes this guy
  14. 14. This isn’t acceptable any more
  15. 15. Social …a two-waymedia is… conversation..
  16. 16. Just tools
  17. 17. The library SUCKS!!!!
  18. 18. NOT an effective coping strategy
  19. 19. Bad apples aren’t the whole barrel
  20. 20. People who ignore the library are more dangerous
  21. 21. Re-thinking the website
  22. 22. [[SQUEAK]]
  23. 23. Not a good reason, either
  24. 24. Actual reasons to redesign• LOTS of patron complaints• The content has outgrown the original architecture• Nobody can find the important stuff• It’s missing important functionality• The design causes more problems than it solves
  25. 25. The 2-Minute Offense
  26. 26. THEN what?
  27. 27. Who’s itREALLY for?
  28. 28. What’s thePAYOFF?
  29. 29. Absolutely shameless plug Coming Fall 2012
  30. 30. Stalk me here http://www.twitter.com/laurasolomon http://www.facebook.com/laurasolomon http://www.linkedin.com/in/laurasolomon laura@oplin.org http://www.meanlaura.com http://www.slideshare.net/laurasolomonThank you!

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