Fine-Tuning Facebook

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Sure, it’s incredibly simple to set up a Facebook page for your library. But, then what? How can you really make it useful to visitors? Learn the do’s and don’ts of managing a Facebook page and what you can do to attract more fans. Get the lowdown on using Facebook Insights, the analytics feature. See real examples of libraries that showcase the good, the bad and the ugly. Get ready to make your library’s Facebook presence a whole lot better.

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Fine-Tuning Facebook

  1. 1. Fine-Tuning Laura Solomon Library Services Manager OPLIN
  2. 2. Seriously?
  3. 4. <ul><li>http://mashable.com/2011/10/21/facebook-infographic/ </li></ul>
  4. 5. Small businesses
  5. 7. ? Yesterday Today Tomorrow
  6. 8. Legal ILLEGAL Widgets available Harder to promote Has Insights No analytics No limit on “likes” Can only go up to 5K friends Has fans (likes) Has friends Page Profile
  7. 10. <ul><li>Profile Page </li></ul>
  8. 11. https:// www.facebook.com/pages/create.php?migrate <ul><li>Friends become “likes” </li></ul><ul><li>Vast majority of your content=unmoved </li></ul><ul><li>Old account becomes the only admin </li></ul>
  9. 12. <ul><li>Pick admins </li></ul><ul><li>Create new page </li></ul><ul><li>Camouflage the old profile </li></ul><ul><li>Set a (public) deadline </li></ul><ul><li>100% is unlikely </li></ul><ul><li>Delete the old profile </li></ul>
  10. 13. NOW what?
  11. 14. Vanity URL <ul><li>https://www.facebook.com/oplin.org#!/pages/Your-Public-Library/173841629326038 </li></ul><ul><li>versus </li></ul><ul><li>http://www.facebook.com/oplin.org </li></ul>
  12. 16. Be complete!
  13. 17. Change this!
  14. 22. Think more about PHOTOS
  15. 24. Use your photo strip
  16. 26. What about Questions ?
  17. 27. What about custom landing pages ?
  18. 28. <ul><li>“ Your Facebook fan page is not a collectible automobile. You do not get extra brand advocacy points for fuzzy dice, pin stripes a chrome engine or a bitchin’ stereo.” </li></ul><ul><li>--Jay Baer, social media content strategist </li></ul>
  19. 29. So…what WORKS ?
  20. 30. Time it properly <ul><li>7 am EST </li></ul><ul><li>5 pm EST </li></ul><ul><li>11 pm EST </li></ul>
  21. 31. Length matters
  22. 32. <ul><li>Post </li></ul><ul><li>Comment </li></ul><ul><li>Tell us </li></ul>Use the right words
  23. 33. Make friends with multimedia
  24. 34. Change it up
  25. 35. Thank one fan in a really big way
  26. 36. Things that DON’T WORK <ul><li>Automating posts </li></ul><ul><li>Video/photo contest </li></ul><ul><li>“ Like” blocking </li></ul>
  27. 37. Working with Facebook Insights
  28. 38. Insights by post
  29. 39. Insights--Users
  30. 40. Insights--Interactions
  31. 41. Insights--Demographics
  32. 42. http://www.seoinc.com/seo-blog/facebook-launches-people-talking-about-this-new-facebook-insights/
  33. 43. Metrics are about the long term
  34. 44. Promote OUTSIDE of Facebook
  35. 53. Facebook takes WORK
  36. 54. (Absolutely shameless plug)
  37. 55. <ul><li>http://www.twitter.com/laurasolomon </li></ul><ul><li>http://www.facebook.com/laurasolomon </li></ul><ul><li>http://www.linkedin.com/in/laurasolomon </li></ul><ul><li>[email_address] </li></ul><ul><li>http://www.meanlaura.com </li></ul><ul><li>http://www.slideshare.net/laurasolomon </li></ul>Thank you!

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