The Art and Science of Measuring Emotion (in product design)

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

1 comments

+ guesta8e17 2 years ago
Another way to think about this is that it really doesn’t matter what emotions a person experiences while viewing the product or design. What does matter is the emotions they ANTICIPATE experiencing if they were to choose the product. All human choice is ultimately dtermined by the expectation of feeling; product function is simply a way we can use to assess what those feelings might be. So we don’t need fMRIs, heart rate monitors, galvanic skin response, EEG, facial muscle movement monitoring, smiley face pictures or the hundreds of other failed methodologies; thinking about emotions in-the-now is a pretty useless exercise. Do I feel happy? I don’t know, that’s a really difficult question to answer. Did I feel happy at the beach last summer? Yes, absolutely. Do I look forward to going to the beach again? You bet. We attach emotion to our memories (somatic markers) and so can predict how we think we would feel if we were to take a specific action. We have little idea how we are actually feeling in the now and so we will rationalize ourselves into how we think we ought to be feeling. It looks exciting, ergo I feel excited. This is a massively unreliable conclusion, people are really bad at self psychanalysis, and that’s why this kind of approach is often not going to give us a reliable prediction of success.

michala lpkova, design student at lpk, favorited this 4 months ago
alokzee favorited this 5 months ago
Tags design emotion of in product measuring the art and science
PhilipVermeulen favorited this 5 months ago
Tags emotions
jfkidder favorited this 5 months ago
Agua favorited this 5 months ago
Tags design
Ekaterina Khramkova, Founding director at Lumiknows: Research, Strategy, Innovation, favorited this 7 months ago
kateherd favorited this 7 months ago
Jason Chien, Software Developer at KS, favorited this 2 years ago
Tags presentation design