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Social Media Measurement & Metrics
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Social Media Measurement & Metrics

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How can you measure social media, especially the intangible "relationship" factors? Watch this presentation, Social Media Measurement & Metrics, to learn how

How can you measure social media, especially the intangible "relationship" factors? Watch this presentation, Social Media Measurement & Metrics, to learn how

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  • Had built my previous business on networking events, but didn&#x2019;t want to do that anymore! So what was kinda like a networking event but would allow me to vet people? <br /> Give great content and people will share! Give them a place to talk to each other about it like twitter <br />
  • Had built my previous business on networking events, but didn&#x2019;t want to do that anymore! So what was kinda like a networking event but would allow me to vet people? <br /> Give great content and people will share! Give them a place to talk to each other about it like twitter <br />
  • Had built my previous business on networking events, but didn&#x2019;t want to do that anymore! So what was kinda like a networking event but would allow me to vet people? <br /> Give great content and people will share! Give them a place to talk to each other about it like twitter <br />
  • Had built my previous business on networking events, but didn&#x2019;t want to do that anymore! So what was kinda like a networking event but would allow me to vet people? <br /> Give great content and people will share! Give them a place to talk to each other about it like twitter <br />
  • Had built my previous business on networking events, but didn&#x2019;t want to do that anymore! So what was kinda like a networking event but would allow me to vet people? <br /> Give great content and people will share! Give them a place to talk to each other about it like twitter <br />
  • Had built my previous business on networking events, but didn&#x2019;t want to do that anymore! So what was kinda like a networking event but would allow me to vet people? <br /> Give great content and people will share! Give them a place to talk to each other about it like twitter <br />
  • Had built my previous business on networking events, but didn&#x2019;t want to do that anymore! So what was kinda like a networking event but would allow me to vet people? <br /> Give great content and people will share! Give them a place to talk to each other about it like twitter <br />
  • Had built my previous business on networking events, but didn&#x2019;t want to do that anymore! So what was kinda like a networking event but would allow me to vet people? <br /> Give great content and people will share! Give them a place to talk to each other about it like twitter <br />
  • Had built my previous business on networking events, but didn&#x2019;t want to do that anymore! So what was kinda like a networking event but would allow me to vet people? <br /> Give great content and people will share! Give them a place to talk to each other about it like twitter <br />

Social Media Measurement & Metrics Presentation Transcript

  • 1. Social Media Measurement & Metrics Master Class You’re About to Learn . . . • Why social media is EASIER to track than traditional media! • The must-watch metrics in google analytics • How to use google goals and advanced segmenting to understand your numbers • The “numbers method” and “performance review method” for tracking reputation and fame LAURAROEDER.COM
  • 2. Why Social Media is Easy To Measure • When you buy traditional advertising or publicity you can’t track what people did after they heard about you • As Gary Vaynerchuk says - how did offline advertising get away with their “metrics” for so long? • On the web you can see what source traffic came from, how long they stayed, what pages they viewed, and more LAURAROEDER.COM
  • 3. Core Tool: Google Analytics • Free web analytics program, sign up at google.com/analytics • Most important stats: Keywords (what people searched for), All Traffic Sources, Referring Sites, Average Time on Site LAURAROEDER.COM
  • 4. Google Analytics Goals • Goals allow you to track conversions, the percentage of visitors that perform a certain action • Must track goals: newsletter sign ups, purchases, views of certain key pages • To create a goal: analytics settings > click “edit” on the website where goal lives > Click “Add goal” • Track sales by creating a special page that only clients get to LAURAROEDER.COM
  • 5. Analytics for Social Media Tracking • Use “Advanced Segments” to dig into traffic from one source like facebook, twitter, a forum, or another social networking site • Choose Traffic Sources > Source > Matches Exactly > (the site you want to track) LAURAROEDER.COM
  • 6. How to Track The Untrackable • Social media is valuable for building relationships, reputation, and “fame”, but how can you track those things? How do you know which channels are paying off? LAURAROEDER.COM
  • 7. Start With a List • Similar to goal tracking, make a list of trackable “events” related to relationships and reputation • Examples: write a guest post, receive a request to write a guest post, receive an invitation to join a mastermind group, receive an interview request, receive a quote request, receive a “fan” email, receive a blog comment, get retweeted, receive a comment on your fan page wall, receive a speaking request • This list will evolve with your experience, as your reputation grows LAURAROEDER.COM
  • 8. The “Numbers” Way • Assign a point value to each event, or just track how often each one happens • Put the numbers in a graph using excel to check in on every week or month • Keep it simple and track only what is valuable for YOU to evaluate, don’t track just for the sake of having “metrics” without much meaning LAURAROEDER.COM
  • 9. The “Performance Review” Way • Start a document where you keep notes on these events as they happen, then write up a summary every month • Schedule time each month to review previous month’s summaries - very difficult to be objective in looking back at your own business • ALWAYS note where every client and prospective client came from (social media or not), understanding how money comes to your business is crucial LAURAROEDER.COM
  • 10. In Summary . . . • Social media tracking is the art of combining hard numbers with “fuzzy” relationship happenings • For example - knowing that you gained two clients from facebook and the traffic from there stayed on your site for eight minutes is more powerful than either metric alone • Schedule a “performance review” with yourself or your team every month to keep on track LAURAROEDER.COM