MERGERS &  ACQUISITIONSACTIVITY IN LOCAL     March 2012          1
KEY TAKEAWAYS LOCAL MARKETING AND COMMERCE ARE INTHE MIDST OF A MAJOR UPHEAVAL DRIVEN BY:    INTERNET-INFORMED & CONNECTED...
WHAT IS LOCAL ONLINE MARKETING ?DIGITAL MEDIA ARE INCREASINGLY ABLE TOFACILITATE INTERACTION AND COMMERCE BETWEEN CONSUMER...
THE FUNDAMENTALS OF LOCAL COMMERCE                  ATTRACT                 CUSTOMER                  LOCAL               ...
LOCAL COMMERCE WITH COMPLEXITY                MARKETING EFFORTS                   Advertising                   Promotion ...
IMPORTANT LOCAL PLAYERS TODAY              ATTRACT             CUSTOMER               LOCAL             MERCHANT ENCOURAGE...
STRATEGIC MOVES ARE HAPPENING         LOCAL COMMERCE M&A ACTIVITY LEVEL                                                   ...
STRATEGIC MOVES ARE HAPPENING                    Ten Most Active Local Acquirers 2010 - 2012 YTD (a)Prior to acquisition  ...
RECENT MARQUEE DEALS         9
PUBLIC LOCAL-ORIENTED COMPANIES               10
Prepared by:                    For:http://www.architectpartners.com
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M&A in Local Commerce 2011

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With much of the activity focused on daily deals, several companies led the way in acquisitions: Groupon, Google, eBay and LivingSocial. This presentation provides a view of the local commerce ecosystem and details on the 186 transactions in 2011.

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M&A in Local Commerce 2011

  1. 1. MERGERS & ACQUISITIONSACTIVITY IN LOCAL March 2012 1
  2. 2. KEY TAKEAWAYS LOCAL MARKETING AND COMMERCE ARE INTHE MIDST OF A MAJOR UPHEAVAL DRIVEN BY: INTERNET-INFORMED & CONNECTED CONSUMERS MOBILE DEVICES LOCATION AWARENESS INTENSIVE DATA ANALYSIS BIA/KELSEY PROJECTS LOCAL ONLINEADVERTISING WILL REPRESENT $43 BILLION IN SPEND BY 2015, UP 65% FROM TODAY STRATEGIC M&A IS VERY ACTIVE, WITH 186ANNOUNCED TRANSACTIONS IN 2011, UP 40% FROM 2010GROUPON, GOOGLE, LIVINGSOCIAL AND EBAY ARE THE LEADING ACQUIRERS 2
  3. 3. WHAT IS LOCAL ONLINE MARKETING ?DIGITAL MEDIA ARE INCREASINGLY ABLE TOFACILITATE INTERACTION AND COMMERCE BETWEEN CONSUMERS AND MERCHANTS This includes: One-store merchants Local service providers National chain retailers 3
  4. 4. THE FUNDAMENTALS OF LOCAL COMMERCE ATTRACT CUSTOMER LOCAL MERCHANT ENCOURAGE SELL REPEAT CUSTOMER PRODUCTS & SERVICES 4
  5. 5. LOCAL COMMERCE WITH COMPLEXITY MARKETING EFFORTS Advertising Promotion Create Social Signals ATTRACT CUSTOMER LOCAL MERCHANT ENCOURAGE SELL REPEAT CUSTOMER PRODUCTS & SERVICESCUSTOMER RELATIONSHIP HELP CUSTOMERS LEARNMANAGEMENT Reviews Loyalty Programs Price & Availability Customer Support In-Store Assisted Selling Clienting Software In-Store NavigationENCOURAGE & MANAGE SOCIALSIGNALS Network Engagement Social CATALYZE PURCHASES Encourage Sharing Purchases Distributed Store Platform Encourage Reviews SUGGEST ADDITIONAL PURCHASES Encourage Referrals Recommendations In-Store Assisted Selling HELP CUSTOMERS PAY Payment Infrastructure 5
  6. 6. IMPORTANT LOCAL PLAYERS TODAY ATTRACT CUSTOMER LOCAL MERCHANT ENCOURAGE SELL REPEAT CUSTOMER PRODUCTS & SERVICES 6
  7. 7. STRATEGIC MOVES ARE HAPPENING LOCAL COMMERCE M&A ACTIVITY LEVEL 57 55NUMBER OF TRANSACTIONS PER QUARTER 50 41 40 36 34 24 23 2010 2011 2012 TO DATE (a)NUMBER OF UNIQUE BUYERS PER QUARTER 21 37 32 30 22 47 46 48 37Note: a) Through March 8, 2012Source: Architect Partners, Capital IQ and Public Information. Local commerce M&A is defined to Include targetcompanies within local marketing and commerce such as local daily deals, coupons, local search, directory, localad targeting, digital payment infrastructure and online local commerce. Excludes non-local flash salescompanies. 7
  8. 8. STRATEGIC MOVES ARE HAPPENING Ten Most Active Local Acquirers 2010 - 2012 YTD (a)Prior to acquisition by Gilt CityNote: a) Through March 8, 2012Source: Architect Partners, Capital IQ and Public Information 8
  9. 9. RECENT MARQUEE DEALS 9
  10. 10. PUBLIC LOCAL-ORIENTED COMPANIES 10
  11. 11. Prepared by: For:http://www.architectpartners.com

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