• Ed Sheeran is a 20 year old British singer/songwriter.• He combines acoustic soul, Folk and hip hop.• Ed Sheeran began recording in 2005, which led to the release of his first EP, ‘The Orange Room.’• He was signed under record label Atlantic Records in January 2011.
•The song "The A Team" was his first songreleased commercially.•This entered the uk charts at number 3 selling57,607 copies in its first week.•It was the highest selling, and highest chartingdebut single of 2011.
Ed Sheeran:"I wouldnt be anything if it wasnt for my fans.”"Because of the internet your personalityshines through. I think its really important to begood to your fans. When I was 15 and going togigs I always really wanted to meet the bandsbut I never did.”
‘The A team’ music video• The video portrays a narrative of a prostitute who takes class Adrugs and is found dead and is showing how she ended up there.• The narrative fits with lyrics and genre.• The music video is in black an white and time lapsing is used. These techniques help express to the audience how the character would be feeling.• The character is dressed in revealing clothes this is typical of what a prostitute would wear.
‘The A team’ music videoThe music video ‘the A team’ was directedand shot by Ruskin Kyle. This cost only £20to make. However due to the low budget itdoesn’t look as professional as biggerbudget music videos for example thecamera is shaky and the lighting issometimes too light or dark for the setting.This doesn’t create verisimilitude for theaudience.
• Ed Sheeran uses continuity throughout his websites with using the same background colours and fonts.• He has a signature black paw print that is featured on some of his products and website. This is instantly recognisable and an example of iconography.
• A pop-up appears when you first enter the website advertising a free Ed Sheeran EP when you sign up to his mailing list .• Ed Sheerans ‘the A team’ video is the first thing you see on the home page of his website advertising the single.
AdvertisingThere are banners on YouTube and Ed Sheeranswebsites advertising his new album also keepingcontinuity with the colour theme.
Promotion materialT-shirts and jewelry with thepaw print are sold and stillkeeping with the orange colourscheme used in Ed Sheeranswebsite.