The Postmodern Reality: Connecting in a Deconstructed Word


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You’re constantly on multiple screens! Work-life balance has turned into work-life blending! No one knows how to spell anymore! Could these we signs of the apocalypse? We think not. Rather than suggesting impending doom, these new ways of living are signs that we have entered a post-modern era. The challenge is that we are resistant to letting go of old norms. Please join Laura Porto Stockwell to learn how communication technologies have shaped the way we think about time, space and community over the past 4,000 years; gain insights into how to design for a post-modern worldand see how these approaches have been applied to help organizations move boldly into the future.

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The Postmodern Reality: Connecting in a Deconstructed Word

  1. 1. The Post Modern RealityConnecting in a Deconstructed World
  2. 2. User testing!
  3. 3. The Walking Dead Season 2
  4. 4. Communication technologies are the key driver of social change.
  5. 5. Communication technologies havechanged the way we:Process informationPerceive time and spaceUnderstand ourselves in relation to others
  6. 6. The  way  we  currently  expect  people  to  think  and  act  is  in  fact  out of sync withreality..  
  8. 8. TRIBALCyclicalTime + space involvedCommunity focused
  9. 9. sound
  10. 10.
  11. 11.
  12. 12.
  13. 13. 1300  BC Alp h a b et
  14. 14. Dr. C. George Boeree (Shippensburg University)
  15. 15. Lascaux  Caves,  France,  15,000  years  ago Hieroglyphics,  Egypt,  3,000  BC Cuneiform,  30th  Century  BC
  16. 16.
  17. 17. The quick brown fox jumps over the lazy dog.
  18. 18. LITERATELinearTime + space importantIndependent
  19. 19. sight
  21. 21. TIME PERSPECTIVEthe cognitive way that we in Western culture think about time
  22. 22. Once upon a time…
  23. 23.
  24. 24.
  25. 25. “The discovery of the alphabet will createforgetfulness in the learners’ souls, because they willnot use their memories; they will trust the externalwritten characters and not remember of themselves.They will appear smart but will know nothing. -Socrates
  26. 26. ELECTRONICNon-linearAsynchronousRe-unified
  27. 27. nervous system
  28. 28.
  29. 29. n e b t gi a n i le e p h B o E b t c W a m m o e W ti g r a a o m i o r n n le te te u t ad V te W G aTe S S A R T I n W 3 Se m 2012 1900 2000 1850
  30. 30. Systems TheoryCyberneticsSemioticsPragmatismMetaphysical Theory
  31. 31. Knowledge is social.- CHARLES SANDERS PEIRCE
  32. 32. <a href=""></a>
  33. 33. “Kids have become loose abouttime and place. If you have aphone, you can be late.-Tomoko Kawamura, Smart Mobs Photo Credit: Ed Yourdon
  34. 34. of bosses have a relaxed73% attitude to time keeping because staffers are working flexible hours.
  35. 35. continuous partial attention
  36. 36.
  37. 37. see you later c u l8r :)
  38. 38. data patternclassification recognition
  39. 39. “By surpassing writing, we have regained oursensory WHOLENESS, not on a national orcultural plane but on a cosmic plane. We haveevoked a super-civilized, sub-primitive man.-Marshall McLuhan
  40. 40. “Life will be happier for the online individual because the peoplewith whom one interacts most strongly will be selected more bycommonality of interests and goals than by accidents ofproximity.-JCR Licklider 1968 Half of those young people polled say the Internet alone helps them feel happier. -MTV Study, August 2007
  41. 41. age of digital revolutionsVelvet  RevoluIon WTO  BaPle  in  SeaPle Egypt 1989 1999 2010 ZapaIstas UFPJ Occupy 1994 2004 2011
  42. 42. “Our new environmentcompels commitment andparticipation. We havebecome irrevocably involvedwith, and responsible for,each other.-Marshall McLuhan
  43. 43. The  way  we  currently  expect  people  to  think  and  act  is  in  fact  out of sync withreality..  
  44. 44. Q: How do we design for a non-linear, asynchronous, re-unified world?
  45. 45. DESIGN  PRINCIPLES  FOR  A   POSTMODERN  WORLD SensaIonal   Asynchronous   Awareness Synergy Inherent   Learning
  46. 46. DESIGN  PRINCIPLES  FOR  A   Sensational Awareness POSTMODERN  WORLD 1. Don’t be afraid of human experiences. 2. Allow for sensational data input—especially emotional data. 3. Integrate sensational data with quantitative data for deeper context and connections.
  47. 47. DESIGN  PRINCIPLES  FOR  A   Asynchronous Synergy POSTMODERN  WORLD 1. Assume a social world. 2. Design for chronous and/or kairos, as appropriate. 3. Looks for deconstructed ways to sync.
  48. 48. DESIGN  PRINCIPLES  FOR  A   Inherent Learning POSTMODERN  WORLD 1. Look for data everywhere—from people and from things. 2. Think about a world beyond classification. 3. Enable unique realizations and learning (both user and system) through pattern recognition.
  49. 49. DESIGN  PRINCIPLES  FOR  A   POSTMODERN  WORLD SensaIonal   Asynchronous   Awareness Synergy Inherent   Learning
  50. 50. Ask:As always, focus on the user.Seek deeper context.Embrace today’s postmodern reality.
  52. 52. THX ;)Laura Porto StockwellVP, Experience Strategy, POP
  53. 53.