LinkedIn for Coaches  Building Your Professional Presence       © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
LinkedIn“Facebook is like a college party. Twitter is like an officeparty. LinkedIn is like a professional networking event...
LinkedIn PayoffsBuild your presenceBuild your networkFind new opportunities             © 2010 Laura Poole. Archer Coachin...
Laura’s PayoffsOne paid speaking engagement10–14 seminar attendees (at $250–$450 apiece)Book contract (advance and royalti...
Key TopicsProfileRecommendationsConnectionsCompany PagesOther Tips              © 2010 Laura Poole. Archer Coaching, www.ar...
Profile© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Profile Key PartsYour résumé on steroidsDifferent sections to highlight experienceUpdate regularly              © 2010 Laur...
Highlight Box                                        •       Summary line                                        • Photo (...
Parts of a ProfileExperience: Your work history and current positionsEducationRecommendations (by me and of me)Honors and a...
Profile: Additional Information   Key information for contact and to promote your ownwebsites and interests. Gives contacts...
Profile Tips                      List a blog and get some                      recommendations                      Update...
More Profile Tips                     Update your status regularly                     A tool like Hootsuite will help you ...
Trick Out Your ProfileNew features specifically benefit coaches:   Skills   Certifications   PublicationsAdd applications to s...
Skills &       CertificationsSpecifically highlight and drawattention to these points. Easier   than digging through your“Ex...
Publications                            List your key publications                                         Easy for contac...
Adding Skills,                            1. Go to Profile                                          2. Look for “NEW” under...
Adding ApplicationsKey: Add an app that automatically imports your blog(WordPress or BlogLink) to your profileSlideShare or...
Application Tips                      Use the Events app to find live events                      to attend                ...
Recommendations   © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
RecommendationsEssential for complete profileAsk for them, and give themBuild your reputationYou can review and approve eac...
RecommendationsUnder your Profile menu, select Recommendations“Request Recommendations” for a particular positionChoose fro...
Ask for Recommendations      © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Recommendations Tips                     Include a personal note in your                     request to be endorsed, with ...
Recommendations Tips                     You can reprint a recommendation on                     your website (with permis...
Connections© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
ConnectionsBuild your network. The bigger, the better!500+ connections makes you a LION: LinkedIn OpenNetworkerYou can “fo...
ConnectionsAdd everyone you know professionallyConnect with classmates and friendsRegularly go through biz cards you colle...
Connection Tips                     Add a personal note to each invitation                     to connect                 ...
Connecting with GroupsJoin Groups to network withlike-minded professionalsEasy to find and joinPromote yourself and buildyo...
Tips for Groups                     When joining, select “Weekly Digest”                     email instead of daily       ...
Discussions, QuestionsJoin the conversation by answering relevant questions fromgroups and individualsAsk your own questio...
Answering QuestionsAnswer relevant questions to make new connections,establish reputationAnswering more questions marks yo...
Company Pages  © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Company PagesA profile for companies (your coaching practice)Highlight your coaching practice and be specific in what youoff...
Company PagesOverview (mission statement, what you do, specialties)Employees (you, any connections who work with you)Recen...
Company PagesOn the Services tab, you can break down what you offer(types of coaching, speaking, consulting)—use artwork!Y...
Services© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Other Tips© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
Who’s Viewed Your Profile?    Check out who has viewed your profile andhow often you show up as     a search result.  Free a...
System UpdatesCheck regularly for new features (LinkedIn has a blog forthis)Learn how to take advantage of LinkedIn throug...
Daily PracticeTo keep it sane and manageable, add a “daily practice” (orweekly) for keeping up with LinkedIn.Once you are ...
Upcoming SlideShare
Loading in...5
×

LinkedIn for Coaches

1,129

Published on

Guidelines for coaches on making the most of LinkedIn.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,129
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "LinkedIn for Coaches"

  1. 1. LinkedIn for Coaches Building Your Professional Presence © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  2. 2. LinkedIn“Facebook is like a college party. Twitter is like an officeparty. LinkedIn is like a professional networking event.”Only social media that is strictly for professional networking.85 million users in 200+ countries (half in United States).A new member joins every second. © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  3. 3. LinkedIn PayoffsBuild your presenceBuild your networkFind new opportunities © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  4. 4. Laura’s PayoffsOne paid speaking engagement10–14 seminar attendees (at $250–$450 apiece)Book contract (advance and royalties) © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  5. 5. Key TopicsProfileRecommendationsConnectionsCompany PagesOther Tips © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  6. 6. Profile© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  7. 7. Profile Key PartsYour résumé on steroidsDifferent sections to highlight experienceUpdate regularly © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  8. 8. Highlight Box • Summary line • Photo (professional) • Highlights of work history • Websites© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  9. 9. Parts of a ProfileExperience: Your work history and current positionsEducationRecommendations (by me and of me)Honors and awards, personal info, contact settingsApps © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  10. 10. Profile: Additional Information Key information for contact and to promote your ownwebsites and interests. Gives contacts a quick glimpse of you and a way to find out more about you. © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  11. 11. Profile Tips List a blog and get some recommendations Update regularly (every 3 mos.) Your connections are alerted when you make changes © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  12. 12. More Profile Tips Update your status regularly A tool like Hootsuite will help you cross-post a status to Twitter, LinkedIn, Facebook Do not automatically cross-post Twitter to LinkedIn © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  13. 13. Trick Out Your ProfileNew features specifically benefit coaches: Skills Certifications PublicationsAdd applications to show more of what you do © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  14. 14. Skills & CertificationsSpecifically highlight and drawattention to these points. Easier than digging through your“Experience” section to find it.•Name of certification•Who granted it•When it was granted (and expires)•Skill, expertise level, and years of experience © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  15. 15. Publications List your key publications Easy for contacts to find © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  16. 16. Adding Skills, 1. Go to Profile 2. Look for “NEW” under highlight boxPublications, 3. Click Add sectionsCertifications 4. Fill out information © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  17. 17. Adding ApplicationsKey: Add an app that automatically imports your blog(WordPress or BlogLink) to your profileSlideShare or Google Presentations: share your knowledge!Reading List (Amazon)TripIt (My Travel): connect with others when travelingCompany Buzz, Tweets, Polls, Events © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  18. 18. Application Tips Use the Events app to find live events to attend Create your own events (free or paid) Market yourself through your events (use lots of keywords) © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  19. 19. Recommendations © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  20. 20. RecommendationsEssential for complete profileAsk for them, and give themBuild your reputationYou can review and approve each oneRecommendations for specific positions © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  21. 21. RecommendationsUnder your Profile menu, select Recommendations“Request Recommendations” for a particular positionChoose from among contacts (you can ask multiple people)You receive notice when one is written, you can approve anddisplay it on your profile © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  22. 22. Ask for Recommendations © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  23. 23. Recommendations Tips Include a personal note in your request to be endorsed, with specific items you want mentioned Give recommendations generously (you can do this without being asked) © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  24. 24. Recommendations Tips You can reprint a recommendation on your website (with permission) as a testimonial If feasible, ask LI recommenders to give you a Review on your Facebook fan page © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  25. 25. Connections© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  26. 26. ConnectionsBuild your network. The bigger, the better!500+ connections makes you a LION: LinkedIn OpenNetworkerYou can “follow” influential people © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  27. 27. ConnectionsAdd everyone you know professionallyConnect with classmates and friendsRegularly go through biz cards you collect, connect there © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  28. 28. Connection Tips Add a personal note to each invitation to connect Check out the People You May Know box (on your home page) regularly Browse your contacts’ connections © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  29. 29. Connecting with GroupsJoin Groups to network withlike-minded professionalsEasy to find and joinPromote yourself and buildyour reputation in groups © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  30. 30. Tips for Groups When joining, select “Weekly Digest” email instead of daily Comment and add value to the group Create your own group, if it adds value to what you do or interests you © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  31. 31. Discussions, QuestionsJoin the conversation by answering relevant questions fromgroups and individualsAsk your own question, start a new conversation“Follow” a discussion (but stop following once it disinterestsyou or fills up your inbox) or people © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  32. 32. Answering QuestionsAnswer relevant questions to make new connections,establish reputationAnswering more questions marks you as an “expert” (withstar status)From top-level menu, select More, then choose AnswersBrowse questions from network or in categories © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  33. 33. Company Pages © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  34. 34. Company PagesA profile for companies (your coaching practice)Highlight your coaching practice and be specific in what youoffer (Products and Services)Ask for testimonials for the companyUpload a logo, photos, more © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  35. 35. Company PagesOverview (mission statement, what you do, specialties)Employees (you, any connections who work with you)Recent blog postsCompany activity © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  36. 36. Company PagesOn the Services tab, you can break down what you offer(types of coaching, speaking, consulting)—use artwork!You can request recommendations for each service/productYou can also promote your products and services with adsAnalytics shows you information about your company pageview © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  37. 37. Services© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  38. 38. Other Tips© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  39. 39. Who’s Viewed Your Profile? Check out who has viewed your profile andhow often you show up as a search result. Free accounts will only see 5 of the most recent profile views © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  40. 40. System UpdatesCheck regularly for new features (LinkedIn has a blog forthis)Learn how to take advantage of LinkedIn through theirLearning Center © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
  41. 41. Daily PracticeTo keep it sane and manageable, add a “daily practice” (orweekly) for keeping up with LinkedIn.Once you are established, 5–10 min a day can easily helpyou stay on top of what’s going on professionally.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×