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LinkedIn for Coaches
 

LinkedIn for Coaches

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Guidelines for coaches on making the most of LinkedIn.

Guidelines for coaches on making the most of LinkedIn.

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    LinkedIn for Coaches LinkedIn for Coaches Presentation Transcript

    • LinkedIn for Coaches Building Your Professional Presence © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • LinkedIn“Facebook is like a college party. Twitter is like an officeparty. LinkedIn is like a professional networking event.”Only social media that is strictly for professional networking.85 million users in 200+ countries (half in United States).A new member joins every second. © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • LinkedIn PayoffsBuild your presenceBuild your networkFind new opportunities © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Laura’s PayoffsOne paid speaking engagement10–14 seminar attendees (at $250–$450 apiece)Book contract (advance and royalties) © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Key TopicsProfileRecommendationsConnectionsCompany PagesOther Tips © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Profile© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Profile Key PartsYour résumé on steroidsDifferent sections to highlight experienceUpdate regularly © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Highlight Box • Summary line • Photo (professional) • Highlights of work history • Websites© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Parts of a ProfileExperience: Your work history and current positionsEducationRecommendations (by me and of me)Honors and awards, personal info, contact settingsApps © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Profile: Additional Information Key information for contact and to promote your ownwebsites and interests. Gives contacts a quick glimpse of you and a way to find out more about you. © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Profile Tips List a blog and get some recommendations Update regularly (every 3 mos.) Your connections are alerted when you make changes © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • More Profile Tips Update your status regularly A tool like Hootsuite will help you cross-post a status to Twitter, LinkedIn, Facebook Do not automatically cross-post Twitter to LinkedIn © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Trick Out Your ProfileNew features specifically benefit coaches: Skills Certifications PublicationsAdd applications to show more of what you do © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Skills & CertificationsSpecifically highlight and drawattention to these points. Easier than digging through your“Experience” section to find it.•Name of certification•Who granted it•When it was granted (and expires)•Skill, expertise level, and years of experience © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Publications List your key publications Easy for contacts to find © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Adding Skills, 1. Go to Profile 2. Look for “NEW” under highlight boxPublications, 3. Click Add sectionsCertifications 4. Fill out information © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Adding ApplicationsKey: Add an app that automatically imports your blog(WordPress or BlogLink) to your profileSlideShare or Google Presentations: share your knowledge!Reading List (Amazon)TripIt (My Travel): connect with others when travelingCompany Buzz, Tweets, Polls, Events © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Application Tips Use the Events app to find live events to attend Create your own events (free or paid) Market yourself through your events (use lots of keywords) © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Recommendations © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • RecommendationsEssential for complete profileAsk for them, and give themBuild your reputationYou can review and approve each oneRecommendations for specific positions © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • RecommendationsUnder your Profile menu, select Recommendations“Request Recommendations” for a particular positionChoose from among contacts (you can ask multiple people)You receive notice when one is written, you can approve anddisplay it on your profile © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Ask for Recommendations © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Recommendations Tips Include a personal note in your request to be endorsed, with specific items you want mentioned Give recommendations generously (you can do this without being asked) © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Recommendations Tips You can reprint a recommendation on your website (with permission) as a testimonial If feasible, ask LI recommenders to give you a Review on your Facebook fan page © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Connections© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • ConnectionsBuild your network. The bigger, the better!500+ connections makes you a LION: LinkedIn OpenNetworkerYou can “follow” influential people © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • ConnectionsAdd everyone you know professionallyConnect with classmates and friendsRegularly go through biz cards you collect, connect there © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Connection Tips Add a personal note to each invitation to connect Check out the People You May Know box (on your home page) regularly Browse your contacts’ connections © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Connecting with GroupsJoin Groups to network withlike-minded professionalsEasy to find and joinPromote yourself and buildyour reputation in groups © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Tips for Groups When joining, select “Weekly Digest” email instead of daily Comment and add value to the group Create your own group, if it adds value to what you do or interests you © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Discussions, QuestionsJoin the conversation by answering relevant questions fromgroups and individualsAsk your own question, start a new conversation“Follow” a discussion (but stop following once it disinterestsyou or fills up your inbox) or people © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Answering QuestionsAnswer relevant questions to make new connections,establish reputationAnswering more questions marks you as an “expert” (withstar status)From top-level menu, select More, then choose AnswersBrowse questions from network or in categories © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Company Pages © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Company PagesA profile for companies (your coaching practice)Highlight your coaching practice and be specific in what youoffer (Products and Services)Ask for testimonials for the companyUpload a logo, photos, more © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Company PagesOverview (mission statement, what you do, specialties)Employees (you, any connections who work with you)Recent blog postsCompany activity © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Company PagesOn the Services tab, you can break down what you offer(types of coaching, speaking, consulting)—use artwork!You can request recommendations for each service/productYou can also promote your products and services with adsAnalytics shows you information about your company pageview © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Services© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Other Tips© 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Who’s Viewed Your Profile? Check out who has viewed your profile andhow often you show up as a search result. Free accounts will only see 5 of the most recent profile views © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • System UpdatesCheck regularly for new features (LinkedIn has a blog forthis)Learn how to take advantage of LinkedIn through theirLearning Center © 2010 Laura Poole. Archer Coaching, www.archercoaching.com
    • Daily PracticeTo keep it sane and manageable, add a “daily practice” (orweekly) for keeping up with LinkedIn.Once you are established, 5–10 min a day can easily helpyou stay on top of what’s going on professionally.