Question:Does having Facebook Fans get you elected to public office? Answer: Maybe?
Facebook Political Stats Pros:
Viewership for political messages
Use their fan status to communicate personal political views
40% say they use social media for information on political candidates
Less than 3% of Facebook Fans leave comments
Less than 5% of Facebook Fans are signed up as volunteers
Less than 1% have donated to the political candidate that they follow on Facebook
Good Use of Social Media Scott Brown – Senate Candidate, Massachusetts Tool: SMS text message 7,000 supporters Action: Call into Radio Shows to discredit Martha Coakley, his opponent Modeled after: Obama messaged supporters to announce Joe Biden as his VP running mate Organizing for America – iPhone Application Get everything you need to canvass in the palm of your hand:
Lists of neighbors to talk to
Share news, photos, videos, and information right at the door
Real-time reporting of how many doors you've knocked and how the conversations went
Bad: Election Home Pages
Bad: Election Home Pages
Social Media levels playing field Candidates to tell a story Create a stronger donation network Quick Response to issues All politics is local – find your neighborhood leaders Creativity can make up for having a small budget -- Make politics FUN!
References Silverman, M. (June 9 2010). How Political Campaigns are Using Social Media for Real Results. Retrieved from: http://mashable.com/2010/06/09/political-campaigns-social-media/ Grohol, J. (October 26, 2010). Does Political Activity on Facebook Translate Into the Real World?. Retrieved from: http://psychcentral.com/news/2010/10/26/does-political-activity-on-facebook-translate-into-the-real-world/19967.html The Official Organizing for America App. Retrieved from: http://my.barackobama.com/page/content/iphone2010/ All Facebook Statistics, the Unofficial Facebook Resource. Facebook Ratings, Election 2010. Retrieved from: http://my.barackobama.com/page/content/iphone2010/ CNET News, October 25 2006. Images: The Worst Political Sites. Retrieved from: http://news.cnet.com/2300-1028_3-6129164.html?tag=mncol Silverman, M. (November 1, 2010) The Future of Social Media & Politics. Retrieved from: http://mashable.com/2010/11/01/future-social-media-politics/ Murray, S and Wagner, J. (October 8, 2010). In age of Facebook, Twitter and apps, some candidates adapt better than others. Retrieved from: http://www.washingtonpost.com/wp-dyn/content/article/2010/10/07/AR2010100702662.html