• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Facebook & the 2010 Election - The Good, The Bad & The Ugly

on

  • 476 views

 

Statistics

Views

Total Views
476
Views on SlideShare
412
Embed Views
64

Actions

Likes
0
Downloads
11
Comments
0

2 Embeds 64

http://www.sosyalmedyapazarlama.com 34
http://www.siyasimedya.com 30

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Facebook & the 2010 Election - The Good, The Bad & The Ugly Facebook & the 2010 Election - The Good, The Bad & The Ugly Presentation Transcript

    • Social Media in Election Politics
      a.k.a
      The Good, The Bad & The Ugly
    • Facebook Ratings: Election 2010Ranking political candidates by their fan counts
      51,130
      Independent Fans
      3,459,799
      Republican Fans
      1,444,992
      Democratic Fans
    • Governors:
      Senate:
      House:
      13
      Democratic States
      10
      Democratic States
      64
      Democratic Districts
      23
      Republican States
      26
      Republican States
      126
      Republican Districts
    • Top Candidates by Fan Count
    • John McCain (R – AZ)
      716, 325 Facebook Friends
      Garfield
      881,773 Friends
      Nutella
      5,515,090 Friends
    • Question:Does having Facebook Fans get you elected to public office?
      Answer:
      Maybe?
    • Facebook Political Stats
      Pros:
      • Viewership for political messages
      • Use their fan status to communicate personal political views
      • 40% say they use social media for information on political candidates
      Con:
      • Less than 3% of Facebook Fans leave comments
      • Less than 5% of Facebook Fans are signed up as volunteers
      • Less than 1% have donated to the political candidate that they follow on Facebook
    • Good Use of Social Media
      Scott Brown – Senate Candidate, Massachusetts
      Tool: SMS text message 7,000 supporters
      Action: Call into Radio Shows to discredit Martha Coakley, his opponent
      Modeled after: Obama messaged supporters to announce Joe Biden as his VP running mate
      Organizing for America – iPhone Application
      Get everything you need to canvass in the palm of your hand:
      • Lists of neighbors to talk to
      • Interactive maps
      • Share news, photos, videos, and information right at the door
      • Real-time reporting of how many doors you've knocked and how the conversations went
    • Bad: Election Home Pages
    • Bad: Election Home Pages
    • Ugly:
    • Ugly:
    • Social Media levels playing field
      Candidates to tell a story
      Create a stronger donation network
      Quick Response to issues
      All politics is local – find your neighborhood leaders
      Creativity can make up for having a small budget -- Make politics FUN!
    • References
      Silverman, M. (June 9 2010). How Political Campaigns are Using Social Media for Real Results. Retrieved from: http://mashable.com/2010/06/09/political-campaigns-social-media/
      Grohol, J. (October 26, 2010). Does Political Activity on Facebook Translate Into the Real World?. Retrieved from: http://psychcentral.com/news/2010/10/26/does-political-activity-on-facebook-translate-into-the-real-world/19967.html
      The Official Organizing for America App. Retrieved from: http://my.barackobama.com/page/content/iphone2010/
      All Facebook Statistics, the Unofficial Facebook Resource. Facebook Ratings, Election 2010. Retrieved from: http://my.barackobama.com/page/content/iphone2010/
      CNET News, October 25 2006. Images: The Worst Political Sites. Retrieved from: http://news.cnet.com/2300-1028_3-6129164.html?tag=mncol
      Silverman, M. (November 1, 2010) The Future of Social Media & Politics. Retrieved from: http://mashable.com/2010/11/01/future-social-media-politics/
      Murray, S and Wagner, J. (October 8, 2010). In age of Facebook, Twitter and apps, some candidates adapt better than others. Retrieved from: http://www.washingtonpost.com/wp-dyn/content/article/2010/10/07/AR2010100702662.html