Social Media in Election Politics
a.k.a
The Good, The Bad & The Ugly
Facebook Ratings: Election 2010
Ranking political candidates by their fan counts
51,130
Independent Fans
3,459,799
Republi...
Governors:
13
Democratic States
23
Republican States
Senate:
10
Democratic States
26
Republican States
House:
64
Democrati...
Top Candidates by Fan Count
Type State Candidate Fans Daily Growth
Senate AZ John McCain (R) 716,325 453 (0.06%)
Governor ...
John McCain (R – AZ)
716, 325 Facebook Friends
Nutella
5,515,090 Friends
Garfield
881,773 Friends
Question:
Does having Facebook Fans get you
elected to public office?
Answer:
Maybe?
Facebook Political Stats
• Less than 3% of Facebook Fans leave
comments
• Less than 5% of Facebook Fans are
signed up as v...
Good Use of Social Media
Scott Brown – Senate Candidate, Massachusetts
Tool: SMS text message 7,000 supporters
Action: Cal...
Bad: Election Home Pages
Bad: Election Home Pages
Ugly:
Ugly:
Social Media levels playing field
• Candidates to tell a story
• Create a stronger donation network
• Quick Response to is...
References
Silverman, M. (June 9 2010). How Political Campaigns are Using Social Media for Real Results. Retrieved from:
h...
Facebook & the 2010 Election - The Good, The Bad & The Ugly
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Facebook & the 2010 Election - The Good, The Bad & The Ugly

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Facebook & the 2010 Election - The Good, The Bad & The Ugly

  1. 1. Social Media in Election Politics a.k.a The Good, The Bad & The Ugly
  2. 2. Facebook Ratings: Election 2010 Ranking political candidates by their fan counts 51,130 Independent Fans 3,459,799 Republican Fans 1,444,992 Democratic Fans
  3. 3. Governors: 13 Democratic States 23 Republican States Senate: 10 Democratic States 26 Republican States House: 64 Democratic Districts 126 Republican Districts
  4. 4. Top Candidates by Fan Count Type State Candidate Fans Daily Growth Senate AZ John McCain (R) 716,325 453 (0.06%) Governor AZ Jan Brewer (R) 344,969 619 (0.18%) Governor CA Meg Whitman (R) 206,888 2397 (1.17%) Governor TX Bill White (D) 153,144 828 (0.54%) House MN6 Michele Bachman (R) 139,200 2756 (2.02%) Senate FL Marco Rubio (R) 132,786 689 (0.52%) Senate SC Jim DeMint (R) 121,832 721 (0.60%) Senate NV Sharron Angle (R) 108,538 250 (0.23%) Governor CA Jerry Brown (D) 97,490 735 (0.76%) Senate KY Rand Paul (R) 84,928 301 (0.36%)
  5. 5. John McCain (R – AZ) 716, 325 Facebook Friends Nutella 5,515,090 Friends Garfield 881,773 Friends
  6. 6. Question: Does having Facebook Fans get you elected to public office? Answer: Maybe?
  7. 7. Facebook Political Stats • Less than 3% of Facebook Fans leave comments • Less than 5% of Facebook Fans are signed up as volunteers • Less than 1% have donated to the political candidate that they follow on Facebook • Viewership for political messages • Use their fan status to communicate personal political views • 40% say they use social media for information on political candidates Con: Pros:
  8. 8. Good Use of Social Media Scott Brown – Senate Candidate, Massachusetts Tool: SMS text message 7,000 supporters Action: Call into Radio Shows to discredit Martha Coakley, his opponent Modeled after: Obama messaged supporters to announce Joe Biden as his VP running mate • Lists of neighbors to talk to • Interactive maps • Share news, photos, videos, and information right at the door • Real-time reporting of how many doors you've knocked and how the conversations went Organizing for America – iPhone Application Get everything you need to canvass in the palm of your hand:
  9. 9. Bad: Election Home Pages
  10. 10. Bad: Election Home Pages
  11. 11. Ugly:
  12. 12. Ugly:
  13. 13. Social Media levels playing field • Candidates to tell a story • Create a stronger donation network • Quick Response to issues • All politics is local – find your neighborhood leaders • Creativity can make up for having a small budget -- Make politics FUN!
  14. 14. References Silverman, M. (June 9 2010). How Political Campaigns are Using Social Media for Real Results. Retrieved from: http://mashable.com/2010/06/09/political-campaigns-social-media/ Grohol, J. (October 26, 2010). Does Political Activity on Facebook Translate Into the Real World?. Retrieved from: http://psychcentral.com/news/2010/10/26/does-political-activity-on-facebook-translate-into-the- real-world/19967.html The Official Organizing for America App. Retrieved from: http://my.barackobama.com/page/content/iphone2010/ All Facebook Statistics, the Unofficial Facebook Resource. Facebook Ratings, Election 2010. Retrieved from: http://my.barackobama.com/page/content/iphone2010/ CNET News, October 25 2006. Images: The Worst Political Sites. Retrieved from: http://news.cnet.com/2300- 1028_3-6129164.html?tag=mncol Silverman, M. (November 1, 2010) The Future of Social Media & Politics. Retrieved from: http://mashable.com/2010/11/01/future-social-media-politics/ Murray, S and Wagner, J. (October 8, 2010). In age of Facebook, Twitter and apps, some candidates adapt better than others. Retrieved from: http://www.washingtonpost.com/wp- dyn/content/article/2010/10/07/AR2010100702662.html
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