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Facebook & the 2010 Election - The Good, The Bad & The Ugly

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Facebook & the 2010 Election - The Good, The Bad & The Ugly Facebook & the 2010 Election - The Good, The Bad & The Ugly Presentation Transcript

  • Social Media in Election Politics
    a.k.a
    The Good, The Bad & The Ugly
  • Facebook Ratings: Election 2010Ranking political candidates by their fan counts
    51,130
    Independent Fans
    3,459,799
    Republican Fans
    1,444,992
    Democratic Fans
  • Governors:
    Senate:
    House:
    13
    Democratic States
    10
    Democratic States
    64
    Democratic Districts
    23
    Republican States
    26
    Republican States
    126
    Republican Districts
  • Top Candidates by Fan Count
  • John McCain (R – AZ)
    716, 325 Facebook Friends
    Garfield
    881,773 Friends
    Nutella
    5,515,090 Friends
  • Question:Does having Facebook Fans get you elected to public office?
    Answer:
    Maybe?
  • Facebook Political Stats
    Pros:
    • Viewership for political messages
    • Use their fan status to communicate personal political views
    • 40% say they use social media for information on political candidates
    Con:
    • Less than 3% of Facebook Fans leave comments
    • Less than 5% of Facebook Fans are signed up as volunteers
    • Less than 1% have donated to the political candidate that they follow on Facebook
  • Good Use of Social Media
    Scott Brown – Senate Candidate, Massachusetts
    Tool: SMS text message 7,000 supporters
    Action: Call into Radio Shows to discredit Martha Coakley, his opponent
    Modeled after: Obama messaged supporters to announce Joe Biden as his VP running mate
    Organizing for America – iPhone Application
    Get everything you need to canvass in the palm of your hand:
    • Lists of neighbors to talk to
    • Interactive maps
    • Share news, photos, videos, and information right at the door
    • Real-time reporting of how many doors you've knocked and how the conversations went
  • Bad: Election Home Pages
  • Bad: Election Home Pages
  • Ugly:
  • Ugly:
  • Social Media levels playing field
    Candidates to tell a story
    Create a stronger donation network
    Quick Response to issues
    All politics is local – find your neighborhood leaders
    Creativity can make up for having a small budget -- Make politics FUN!
  • References
    Silverman, M. (June 9 2010). How Political Campaigns are Using Social Media for Real Results. Retrieved from: http://mashable.com/2010/06/09/political-campaigns-social-media/
    Grohol, J. (October 26, 2010). Does Political Activity on Facebook Translate Into the Real World?. Retrieved from: http://psychcentral.com/news/2010/10/26/does-political-activity-on-facebook-translate-into-the-real-world/19967.html
    The Official Organizing for America App. Retrieved from: http://my.barackobama.com/page/content/iphone2010/
    All Facebook Statistics, the Unofficial Facebook Resource. Facebook Ratings, Election 2010. Retrieved from: http://my.barackobama.com/page/content/iphone2010/
    CNET News, October 25 2006. Images: The Worst Political Sites. Retrieved from: http://news.cnet.com/2300-1028_3-6129164.html?tag=mncol
    Silverman, M. (November 1, 2010) The Future of Social Media & Politics. Retrieved from: http://mashable.com/2010/11/01/future-social-media-politics/
    Murray, S and Wagner, J. (October 8, 2010). In age of Facebook, Twitter and apps, some candidates adapt better than others. Retrieved from: http://www.washingtonpost.com/wp-dyn/content/article/2010/10/07/AR2010100702662.html