Twitter for my museum:Interactive workshop to get you startedTuesday 25 September 2012Laura Miles, Museums Australia (Vict...
Courtesy of: VanCityAlliehttp://www.flickr.com/photos/30691679@N07/2891691360/lightbox/
What’s thepoint?Why bother?Isn’t itsomethingthe bigmuseumsdo?My friends use it but I don’t get itI don’t have timeI’m nots...
Courtesy of the Imperial War Museum collection, London
http://museumvictoria.com.au/WebsitesIn 2011-2012,3 million visits10 million page views(Source: Kate Chmiel)
http://www.facebook.com/museumvictoriaFacebookMuseum Victoria4,595 ‘likes’but also…Melbourne Museum16,716 ‘likes’Sciencewo...
http://www.facebook.com/pharlapfanpageFacebook ‘people’Phar Lap13,077 ‘likes’As popular asScienceworksOnly 3,000 less than...
http://www.facebook.com/pharlapfanpageFacebook can be used abit like Twitter
http://www.facebook.com/pharlapfanpagehttps://twitter.com/melbournemuseum/status/235628764376207362Some museums useFaceboo...
https://twitter.com/museumvictoria3,000+ tweets7,000+ followers:@melbournemuseum3,983 followers@scienceworks_mv1,577 follo...
What’s thepoint?Why bother?Isn’t itsomethingthe bigmuseumsdo?My friends use it but I don’t get itI don’t have timeI’m nots...
We onlyuse it forbig newsIt gets visitors interestedWe borrowideas fromthe bigmuseumsthat workfor usAnother volunteer is k...
To be covered today1. Getting started2. What’s appropriate?3. Writing tweets4. Finding audiences5. Finding out/joining in6...
To be covered today1. Getting started2. What’s appropriate?3. Writing tweets4. Finding audiences5. Finding out/joining in6...
Getting a profile1. Check settings2. Edit profile3. Say thank you4. Follow others
https://twitter.com/_mavicTo be covered today1. Getting started2. What’s appropriate?3. Writing tweets4. Finding audiences...
Some suggestions:Promoting eventsCongratulationsLinking to websitechangesThanking people forcoming/hosting an eventRetweet...
Potential pitfalls:Jokes.Responding to ‘trolls’.Tweeting really longURLs.Not crediting otherswhen retweeting (RT).Not ment...
To be covered today1. Getting started2. What’s appropriate?3. Writing tweets4. Finding audiences5. Finding out/joining in6...
140 characters isnot much space
@historyvictoria121 things you cando in History Weekhttp://www.historyvictoria.org.au/wp-content/uploads/2011/06/HISTORY-N...
@historyvictoria121 things you cando in #HistoryWeekhttp://bit.ly/SvWK8m(75/140)
@historyvictoria3,000+ spookystories and behindthe scenes at theSupreme Court: 121things to do#HistoryWeekhttp://bit.ly/Sv...
To be covered today1. Getting started2. What’s appropriate?3. Writing tweets4. Finding audiences5. Finding out/joining in6...
Who’s online?@_mavic 225 followers@VicCollections 204 followers@laura_miles 197 followers@artsHub 21,176 followers@YRRMuse...
To be covered today1. Getting started2. What’s appropriate?3. Writing tweets4. Finding audiences5. Finding out/joining in6...
Searching for ‘museum’www.twitter.com
https://twitter.com/CultureVictoriaLinks to blog posts:Linked open dataworkshop =127 click throughsThe Wing Thing Story =2...
https://twitter.com/_mavicTo be covered today1. Getting started2. What’s appropriate?3. Writing tweets4. Finding audiences...
https://twitter.com/_mavic
https://twitter.com/_mavic
Searching for @_mavicwww.tweetreach.com
To be covered today1. Getting started2. What’s appropriate?3. Writing tweets4. Finding audiences5. Finding out/joining in6...
What’s appropriate?Be polite.Trolls: ignore, report,block.If in doubt, don’t.Decide whether you liketo shorten URLs or not...
Takeaways:Factsheets & videos: www.mavic.asn.auSlides and images on Pinterest and SlideshareFollow on Twitter: @laura_mile...
MA2012 Twitter for my museum: Interactive workshop to get you started
MA2012 Twitter for my museum: Interactive workshop to get you started
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MA2012 Twitter for my museum: Interactive workshop to get you started

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Presented at the Museums Australia 2012 National Conference in Adelaide. A simple guide to how community museums can effectively use Twitter and avoid some of the common pitfalls.

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MA2012 Twitter for my museum: Interactive workshop to get you started

  1. 1. Twitter for my museum:Interactive workshop to get you startedTuesday 25 September 2012Laura Miles, Museums Australia (Victoria)
  2. 2. Courtesy of: VanCityAlliehttp://www.flickr.com/photos/30691679@N07/2891691360/lightbox/
  3. 3. What’s thepoint?Why bother?Isn’t itsomethingthe bigmuseumsdo?My friends use it but I don’t get itI don’t have timeI’m notsure whatto sayThere are moreimportantthings to do atmy museum
  4. 4. Courtesy of the Imperial War Museum collection, London
  5. 5. http://museumvictoria.com.au/WebsitesIn 2011-2012,3 million visits10 million page views(Source: Kate Chmiel)
  6. 6. http://www.facebook.com/museumvictoriaFacebookMuseum Victoria4,595 ‘likes’but also…Melbourne Museum16,716 ‘likes’Scienceworks13,881 ‘likes’Immigration Museum2,920 ‘likes’
  7. 7. http://www.facebook.com/pharlapfanpageFacebook ‘people’Phar Lap13,077 ‘likes’As popular asScienceworksOnly 3,000 less thanMelbourne Museumitself
  8. 8. http://www.facebook.com/pharlapfanpageFacebook can be used abit like Twitter
  9. 9. http://www.facebook.com/pharlapfanpagehttps://twitter.com/melbournemuseum/status/235628764376207362Some museums useFacebook and Twitter
  10. 10. https://twitter.com/museumvictoria3,000+ tweets7,000+ followers:@melbournemuseum3,983 followers@scienceworks_mv1,577 followers@immigration_mv906 followers
  11. 11. What’s thepoint?Why bother?Isn’t itsomethingthe bigmuseumsdo?My friends use it but I don’t get itI don’t have timeI’m notsure whatto sayThere are moreimportantthings to do atmy museum
  12. 12. We onlyuse it forbig newsIt gets visitors interestedWe borrowideas fromthe bigmuseumsthat workfor usAnother volunteer is keen to havea go but I do other things to helpIt’s quickWe repeatmessagesused onour websiteWe only investa few minutes aweek on it
  13. 13. To be covered today1. Getting started2. What’s appropriate?3. Writing tweets4. Finding audiences5. Finding out/joining in6. Measuring success7. What’s appropriate(again)?
  14. 14. To be covered today1. Getting started2. What’s appropriate?3. Writing tweets4. Finding audiences5. Finding out/joining in6. Measuring success7. What’s appropriate(again)?
  15. 15. Getting a profile1. Check settings2. Edit profile3. Say thank you4. Follow others
  16. 16. https://twitter.com/_mavicTo be covered today1. Getting started2. What’s appropriate?3. Writing tweets4. Finding audiences5. Finding out/joining in6. Measuring success7. What’s appropriate(again)?
  17. 17. Some suggestions:Promoting eventsCongratulationsLinking to websitechangesThanking people forcoming/hosting an eventRetweeting someoneelse’s news
  18. 18. Potential pitfalls:Jokes.Responding to ‘trolls’.Tweeting really longURLs.Not crediting otherswhen retweeting (RT).Not mentioning thatyou’ve modifiedsomene’s text whenretweeting (MT).
  19. 19. To be covered today1. Getting started2. What’s appropriate?3. Writing tweets4. Finding audiences5. Finding out/joining in6. Measuring success7. What’s appropriate(again)?
  20. 20. 140 characters isnot much space
  21. 21. @historyvictoria121 things you cando in History Weekhttp://www.historyvictoria.org.au/wp-content/uploads/2011/06/HISTORY-NEWS1-SEPT-OCT-2012.pdf(147/140)
  22. 22. @historyvictoria121 things you cando in #HistoryWeekhttp://bit.ly/SvWK8m(75/140)
  23. 23. @historyvictoria3,000+ spookystories and behindthe scenes at theSupreme Court: 121things to do#HistoryWeekhttp://bit.ly/SvWK8m(130/140)
  24. 24. To be covered today1. Getting started2. What’s appropriate?3. Writing tweets4. Finding audiences5. Finding out/joining in6. Measuring success7. What’s appropriate(again)?
  25. 25. Who’s online?@_mavic 225 followers@VicCollections 204 followers@laura_miles 197 followers@artsHub 21,176 followers@YRRMuseum 123 followers@BgoArtGallery 392 followers@SovereignHill 820 followers@lands_vic_hist 10 followers
  26. 26. To be covered today1. Getting started2. What’s appropriate?3. Writing tweets4. Finding audiences5. Finding out/joining in6. Measuring success7. What’s appropriate(again)?
  27. 27. Searching for ‘museum’www.twitter.com
  28. 28. https://twitter.com/CultureVictoriaLinks to blog posts:Linked open dataworkshop =127 click throughsThe Wing Thing Story =22 click throughs(Source: EleanorWhitworth)
  29. 29. https://twitter.com/_mavicTo be covered today1. Getting started2. What’s appropriate?3. Writing tweets4. Finding audiences5. Finding out/joining in6. Measuring success7. What’s appropriate(again)?
  30. 30. https://twitter.com/_mavic
  31. 31. https://twitter.com/_mavic
  32. 32. Searching for @_mavicwww.tweetreach.com
  33. 33. To be covered today1. Getting started2. What’s appropriate?3. Writing tweets4. Finding audiences5. Finding out/joining in6. Measuring success7. What’s appropriate(again)?
  34. 34. What’s appropriate?Be polite.Trolls: ignore, report,block.If in doubt, don’t.Decide whether you liketo shorten URLs or not.Credit others ifretweeting (RT).Show if you’ve modifieda tweet (MT).
  35. 35. Takeaways:Factsheets & videos: www.mavic.asn.auSlides and images on Pinterest and SlideshareFollow on Twitter: @laura_miles and @_mavic

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