UKTI Australia - Creative Industries Webinar Presentation


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UKTI Australia - Creative Industries Webinar Presentation

  1. 1. Creative Industries Webinar 1March 2013
  2. 2. Australia - Opportunities for British Businesses in the Creative Industries sectors Joanna Olivera Trade Development Manager, Creative IndustriesCreative Industries Webinar 2March 2013
  3. 3. Why Australia?• You’ll feel at home immediately: – Over 1,000 UK companies and more Brits than in any other country – Very similar business, legal and regulatory culture• Best performing OECD country economically, with good growth prospects• Sophisticated, literate and multicultural market• Strong Australian dollar making UK goods and services more affordable• Closely linked to fast growing Asia-Pacific nationsCreative Industries Webinar 3March 2013
  4. 4. An Overview of Australia • Australia is an island continent and the world’s sixth largest country (7,682,300 sq km). • Estimated resident population is 22.3 million • All states/territories have separate governments, sitting under federal government with regulations varying between them • Capital city – Canberra, ACT • Largest and most populous cities are Sydney & MelbourneCreative Industries Webinar 4March 2013
  5. 5. Creative Industries in Australia • Creative sector in Australia worth AUD$31.1 billion a year (2008 figures) • A 2.8% contribution towards the national GDP in 2007-08 • Expected to grow at 3.4% over the next three years • Long-term growth rates of 5.8% over the past 20 years, roughly twice that of the economy as a whole • World’s 5th largest spenders on arts, entertainment and media  Creative Industries Webinar 5March 2013
  6. 6. Australia’s Creative Workforce • Highly skilled and diverse • 531,000 people in creative employment • Constitutes 5.3% of the Australian workforce (2011 figures) • Between 84-89% of creative industries workers are employed in capital cities – Mainly in Sydney, Melbourne and Brisbane • 155,000 registered businesses, 60% of which are sole trader enterprises.Creative Industries Webinar 6March 2013
  7. 7. Opportunities in the Creative Industries • Australia is a net importer of creative content: – Earns AU$1.7 billion a year in creative exports and pays AU$3.8 billion in creative imports, leaving a trade deficit of AU$2.1 billion • Key opportunities: – Creative services: design, including product design (particularly residential & commercial furniture, lighting, packaging and home accessories) – Film and television production – Publishing • Emerging sectors within the Australian creative industries: – The number of mobile internet subscribers in Australia is estimated to increase from 280,000 in 2009 to 3.5 million in 2014 – New opportunities in digital media and advertising and e-commerce  Creative Industries Webinar 7March 2013
  8. 8. Opportunities in Creative Industries DESIGN • Particular areas of opportunity in product and packaging design, mainly in the consumer goods sector • Continued economic growth looking to increase demand for marketing services. DIGITAL MEDIA • Australians rank sixth in the world in terms of total number of internet users. • In 2010/2011, 73% of Australian households used broadband technology. • Australian Government’s National Broadband Network • Opportunity in the transference of print and broadcast media to digital mediaCreative Industries Webinar 8March 2013
  9. 9. Opportunities in Creative Industries FASHION • AU$14 billion industry (according to Australian Department of Foreign Affairs and Trade) • Emphasis on high value, capital intensive and niche products • Online fashion is also quickly gaining popularity with Australian consumers who a strong appetite for foreign brands. E-COMMERCE • Australians spent around £7 billion online in 2011 • Online sales grew 90% from 2010 to 2011 • Opportunities in sporting and outdoor goods, cosmetics and beauty products, books, media and fashion • Goods under $1,000 bought overseas do not attract 10% GSTCreative Industries Webinar 9March 2013
  10. 10. Opportunities in Creative IndustriesMUSIC• Digital recorded music market is estimated to increase from AU$83 million in 2009 to AU$281 million in 2014. – Fastest growing digital recorded music market in the Asia Pacific• Digital music downloads account for an increasing share of recorded music sales, shifting the way consumers purchase musicGAMING• Most of Australias computer games development industry is based in Victoria, New South Wales and Queensland• The industry is expected to grow at a rate of 4.1% in 2012.• Annual Australian combined computer software and hardware sales were estimated to be around AU$825 million.Creative Industries Webinar 10March 2013
  11. 11. Opportunities in Creative Industries TV and FILM • Australians spent AU$21.8 billion on entertainment and media in 2009. • In 2011-12, industry revenue is estimated to increase by 3.1% to AU$2.33 billion • Film and TV production opportunities for UK companies due to tax incentives and co- production with Australian companies • Online movie distribution is one of the fastest-growing creative markets in Australia – Consumers spending an additional AU$49 million on filmed entertainment subscriptions over the past four yearsCreative Industries Webinar 11March 2013
  12. 12. Opportunities in Creative Industries PUBLISHING • The total industry revenue – AU$8.2 billion – Newspaper, magazine, books and printed material publishing sector in 2011-12 • The level of industry concentration is very low – Five largest firms in the industry accounting for about 18% of industry revenue • Revenue is expected to decrease in the traditional publishing industry over the next five years – Key growth is expected in the e-book market and digital printing servicesCreative Industries Webinar 12March 2013
  13. 13. How can UKTI Australia help British companies? • Find local contacts to help your business grow, through our Overseas Market Introduction Service (OMIS) • Carry out in-depth research on the market to your specifications • Product launches and PR and marketing support • Help you attend trade fairs and missionsCreative Industries Webinar 13March 2013
  14. 14. Keep in contact with UKTI Australia Joanna Olivera • Ask questions at the end of this Trade Development Manager webinar or follow the conversation on LinkedIn (Creative Industries, Fashion, Giftware & Homewares) • Keep in touch with the latest Australian business opportunities • Follow us on twitter @uktiaustraliaCreative Industries Webinar 14March 2013
  15. 15. Creative Industries Webinar 15March 2013