2013 new rules of publishing

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Get tips and tricks and best practices for how you can write, publish and market your book. Hosted by Laura Lowell, founder of the Amazon best selling 42Rules book series.

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2013 new rules of publishing

  1. 1. PUBLISH YOUR BOOK IN 2013: THE NEW RULES OF PUBLISHING MAKE IT EASY!   Laura Lowell   President, Impact Marketing Group  Founder, Executive Editor, 42Rules™   www.lauralowell.com
  2. 2. What You Need To Know   The rules have changed....but the process hasn’t.   You have more power than you think.   Writing your book is actually the easy part.   Publishers don’t sell books...authors do.Copyright © 2013, Impact Marketing Group Page 2 Feb 20, 2013
  3. 3. The Process Write Publish MarketCopyright © 2013, Impact Marketing Group Page 3 Feb 20, 2013
  4. 4. Copyright © 2013, Impact Marketing Group Page 4 Feb 20, 2013
  5. 5. “Writing” Your Book •  Find a partner(s) •  Crowd source •  Record and transcribe •  Get a ghostwriter •  Blog to book •  Ask a question •  Interviews •  Existing materialsCopyright © 2013, Impact Marketing Group Page 5 Feb 20, 2013
  6. 6. Some examples Partners Contributed Interviews Crowd SourceCopyright © 2013, Impact Marketing Group Page 6 Feb 20, 2013
  7. 7. You CAN tell a book by its TITLE   Define your topic: Describe your topic in 3-5 words.   Know the space: Evaluate keywords and competition   Google Keyword tool   Quantcast, Compete   Be creative: “POP” by Sam Horn   Remember the Sub-Title: Explain what’s in it for the readerCopyright © 2013, Impact Marketing Group Page 7 Feb 20, 2013
  8. 8. 5 Steps to Writing a Book...really fast! 1.  Do your research – and then stop (until after your peer review) 2.  Create an outline – and know it will change (and change, and change) 3.  Write – don’t edit (that’s what editors are for) 4.  Ask for Peer Reviews – and use their input (better to know now) 5.  Revise and Finalize - everyone will have on opinion (only yours counts) Remember...it’s better to be done than perfect. There’s no such thing anyway Copyright © 2013, Impact Marketing Group Page 8 Feb 20, 2013
  9. 9. Copyright © 2013, Impact Marketing Group Page 9 Feb 20, 2013
  10. 10. The New Publishing LandscapeCopyright © 2013, Impact Marketing Group Page 10 Feb 20, 2013
  11. 11. The Publishing Landscape Independent Traditional Do-It-YourselfCopyright © 2013, Impact Marketing Group Page 11 Feb 20, 2013
  12. 12. Your Publishing Options Traditional Independent Self Access Agent Direct n/a Expertise Print & Disti POD, E-books, Disti n/a Lead Time 18-24 months 3-6 months 6-12 months Copyrights Negotiated Yours Yours Royalties <15% (-agent fees) ~ 25% 100% Distribution Broad Broad Narrow Marketing Brand Infrastructure Do It YourselfCopyright © 2013, Impact Marketing Group Page 12 Feb 20, 2013
  13. 13. Copyright © 2013, Impact Marketing Group Page 13 Feb 20, 2013
  14. 14. How do you market your book... before it is even published! •  “How are you?” •  Email signature •  Online profiles •  Bios, introductions This is •  Website YOUR •  Customer outreach book •  Content interviews Copyright © 2013, Impact Marketing Group Page 14 Feb 20, 2013
  15. 15. How do you market your book? Good Better Best •  Amazon.com •  Good +... •  Better +... •  Author Central •  Book page on your site •  Amazon Launch •  Online profiles •  Promote in newsletter •  Social media •  Email signature •  Book giveaways campaigns (Like, •  Direct mail to prospects •  Register for sample Share, Refer) •  Book reviews chapters •  Book signings/tour •  Social media presence •  Webcasts/podcasts •  Video book trailer (fan page, G+, etc.) •  Reactive PR (HARO) •  Proactive PR •  Email marketing campaignsCopyright © 2013, Impact Marketing Group Page 15 Feb 20, 2013
  16. 16. The Rules Have Changed; The Process Hasn’t Write Publish Market Solo Traditional Online Collaborate Independent Crowd Offline Self SourceCopyright © 2013, Impact Marketing Group Page 16 Feb 20, 2013
  17. 17. Common mistakes you can avoid •  Forgetting who you are writing for •  If I write it...they will buy it •  Assuming you can do it all yourself •  Every author is also a marketer •  Publishers don’t sell books...authors doCopyright © 2013, Impact Marketing Group Page 17 Feb 20, 2013
  18. 18. Remember... The rules have changed. The new rules make it easier than ever to publish YOUR book. Books are the best marketing investment ever...but only if YOU write one. Copyright © 2013, Impact Marketing Group Page 18 Feb 20, 2013
  19. 19. Free Evaluation of Your Book Idea http://42rules.com/my-book Complete the “6 Questions” Schedule a free 30-minute Consultation laura@42rules.comCopyright © 2013, Impact Marketing Group Page 19 Feb 20, 2013
  20. 20. Laura Lowell laura@42rules.com www.42rules.comCopyright © 2013, Impact Marketing Group Page 20 Feb 20, 2013

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