Portrayal of youth in popular culture may hurt credibility of young librarians

1,221 views

Published on

“Did you expect me to be a Snooki or a Twihard?” How the portrayal of youth in popular culture may hurt the credibility of young librarians
-
Presentation was given at PCA/ACA 2012 in Boston, MA. Contact me for full paper or more information.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,221
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Portrayal of youth in popular culture may hurt credibility of young librarians

  1. 1. “Did you expect me to be a Snooki or a Twihard?” How the portrayal of youth in popular culture may hurt the credibility of young librarians Laura Loveday Southwest Florida College
  2. 2. Millennials Trophy Generation Generation Y Echo Young Boomers Professionals Born: Post-1980Population:70-80 million
  3. 3. UnemploymentGallup: Unemployed Underemployed Adults age 15-29 12% 27% Adults age 30-49 5% 15% Adults age 50-69 4% 14%Pew Research Center:  The percentage of employed 18-24 year olds is the lowest its been in recorded data - Marlar, Jenny. “Worldwide, Young Adults Twice as Likely to Be Unemployed.” Gallup, Inc., 27 April 2011. Web. - “Young, Underemployed and Optimistic: Coming of Age, Slowly, in a Tough Economy.” Pew Research Center, 9 Feb. 2012. Web.
  4. 4. Job Satisfaction1-3 years Kept Job3-5 years Changed Jobs5-7 years 0% 50% 100% - Markgren, Susanne, Thad Dickinson, Anne Leonard, and Kim Vassiliadis. "The Five Year Itch: Are Libraries Losing Their Most Valuable Resources?" Library Administration & Management 21.2 (2007): 70-76. EBSCO. Web.
  5. 5. Change may be due to…  Burnout  Resistance to change by administration  Financial stability  Increased focus on technology …or I was checking out books [at a college library] and a freshman asked if I was a librarian. When I said yes, he asked if he could check me out on a date. –Brittany, 26Another librarian who works with A patron came in and asked if she could speak tome asked if I took my job [in a “real” librarian. When I said I was a “real”reference] until I could take a librarian, she looked at me for a minute and thenyoung adult position. I said no asked if she could speak to the older librarian sheand asked why, and she said had seen another day. I said she was out, andshe figured since I looked so the patron said she’d come back another time.young. –Adonis, 29 –Leonah, 25
  6. 6. The average American: watches 239 videos online per month watches 34 hours 39 minutes of TV per week is exposed to over 3,000 ads per dayWhat are we being shown?
  7. 7. Most Popular Google Searches: 2011 Searches included in the Top 10 for their categories:Casey Anthony, Mean Girls 2, RyanDunn, Amy Winehouse, Beavis andButthead, Kim Kardashian, RebeccaBlack, Britney Spears, Thundercats, PrettyLittle Liars, Pippa Middleton, BreakingDawn The most searched for travel location for U.S. and the U.K:Las Vegas, Nevada
  8. 8. BusinessWeek recently posted this question on its cover:“Are Millennials the New Office Moron?”
  9. 9. Cultural Perception of Gen Y
  10. 10. What have we learned from what we’re being shown?Workplace Options, Inc.:  77% believe Millennials have a different attitude toward workplace responsibility  68% believe Millennials are less motivated to produce quality work  46% believe Millennials are less engaged at workPew Research Center  When asked their top priorities, 52% included being a good parent, 30% included having a successful marriage, and the third most frequently included priority was helping others in need (21%)  Only 1% included “becoming famous” and 9% included free time
  11. 11. Changing the Face of Young Librarians “There is a role here for our library associations to provide opportunities andsupport systems for local mentoring groups. But there is also a role for the Millennial librarian: If mentoring programs don’t exist in a particular city, then perhaps Millennial librarians should start one themselves.” –Kate Davis

×