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Laura Lippay Search Life Vs Circus Life
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Laura Lippay Search Life Vs Circus Life

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I am an internet marketer with an SEO background. I used to be a circus performer. In this 5 minute Ignite (ignite.oreilly.com) speed presentation I explore the similarities of Search Life vs. …

I am an internet marketer with an SEO background. I used to be a circus performer. In this 5 minute Ignite (ignite.oreilly.com) speed presentation I explore the similarities of Search Life vs. Circus Life.

Published in: Entertainment & Humor

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  • 1.  
  • 2. (a story) ?
  • 3. circus search results - Deep Thoughts by Jack Handy “ To me, clowns aren't funny. In fact, they're kind of scary. I've wondered where this started and I think it goes back to the time I went to the circus, and a clown killed my dad. “
  • 4. SAME: ringleader carnival barker Matt Cutts Danny Sullivan the characters
  • 5. SAME: the characters siamese twins animal herders Tom Critchlow & Will Critchlow Stephen Field & Strawberry Fields Goat arriving at a conference. (not kidding).
  • 6. SAME: the characters acrobats & jokesters Daron Babin! me! @lyndseo! Darren Dalasta! Levi Wardell!
  • 7. NOT THE SAME: trickery levels regular people circus magicians SEO black hats
  • 8. SAME: Wrestling SEARCH CIRCUS Image courtesy of fscclub.com
  • 9. SAME? Crafty Russians SEARCH CIRCUS Image courtesy of morrisonworldnews.com
  • 10. NOT THE SAME: Elephants in the room SEARCH CIRCUS Image courtesy of nathanbond.wordpress.com
  • 11. WHAT IF: Or yellow shoes? Search Marketers wore orange suits? Mikkel DeMib Rand Fishkin
  • 12. WHAT IF: Search Marketers rode elephants to work? Branded logo Contact Info Memorable URL Elephant can crush sports car
  • 13. WHAT IF: Speedcubing would make a comeback Image courtesy of speedcubing.com Matt Cutts would go head to head with this guy for the ringmaster position Image courtesy of Simon Heseltine Geeks ran the circus?
  • 14. WHAT IF: Ring 1: Larpers Geeks ran the circus? Ring 3: This guy Ring 2: Segway World of Warcraft Image courtesy of wrytergrrrl Image courtesy of randomfunnypicture.com Image courtesy of sprakparking.com
  • 15. CIRCUS SEARCH Smelling like poop OK? Or Not OK?
  • 16. CIRCUS SEARCH Pitching a tent OK? Or Not OK?
  • 17. CIRCUS SEARCH Being a geek   (Scares kiddos)
  • 18. CIRCUS SEARCH Getting to the (big) top by putting your legs behind your head OK? Or Not OK? Image courtesy of danny.oz.au
  • 19. CIRCUS SEARCH Showering with clowns OK? Or Not OK? I guess I should have told you that my feet aren’t as big as my shoes. Great show tonight, Slappy!
  • 20. ? Is Search Life like Circus Life? CONCLUSION: Pretty much. 2 out of 3 “What If’s” work OK in Search *and* in the circus: 0% Same: 71% Not the Same: 29%