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Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
Home Globo.com - Card sorting
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Home Globo.com - Card sorting

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Findings of the card sorting carried out to evaluate the navigation of Globo.com. May 2007

Findings of the card sorting carried out to evaluate the navigation of Globo.com. May 2007

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  • 1. UT Lab Globo.com HOME: main menu and pull-downs CARD SORTING 28th and 29th May 2007
  • 2. HOME: main menu and pull-downs INFORMATION ABOUT THE CARD SORTING
  • 3. HOME: menus and pulldowns | CARD SORTING Objectives To research on content groups and labels suggested by users To evaluate the understanding of existing content groups and labels suggested by the Globo.com team for the main page Date 28th and 29th May 2007 Place Globo.com Methods Open Card Sorting, Closed Card Soting and Search for Information
  • 4. HOME: menus and pulldowns | CARD SORTING Participants 17 people, divided into 6 groups Portal users (Terra, Uol, Ig or Globo.com) Age range 14 to 45 years old 50% Globo.com users Groups Group A: 14 to 17 years old, 3 men Group B: 18 to 24 years old, 2 men and 1 woman Group C: 25 to 34 years old, 1 man and 1 woman Group D: 18 to 24 years old, 2 men and 1 woman Group E: 25 to 34 years old, 1 men and 2 women Group F: 35 to 45 years old, 3 women (not considered for the open sorting)
  • 5. HOME: menus and pulldowns | CARD SORTING Evaluated navigation The Web portal’s new home page was evaluated : menu and pulldowns.
  • 6. HOME: menus and pulldowns | CARD SORTING Executed activities To help evaluating grouping and labels on Web portal Globo.com’s new home page, the following activities were executed: Content grouping Activities were executed in order to research on the grouping suggested by the users and evaluate the understanding of the grouping proposed by the Globo.com team. Information search Suggested tasks to verify whether the participants can find information on the structure they helped organise. Labels evaluation Analysis of the understanding of labels proposed by the Globo.com team and research on the labels suggested by the participants.
  • 7. HOME CONTENT GROUPING
  • 8. HOME: menus and pulldowns | CARD SORTING CONTENT GROUPING OBJECTIVES To research on content groups suggested by the participants. To evaluate the understanding of the content groups proposed by the Globo.com team. Menu card sorting do menu – open With totally free grouping. Menu card sorting – closed With pre-determined group titles. Pulldowns card sorting – closed With pre-determined group titles. Pulldowns, sub-levels card sorting – closed (participant groups C and E) With pre-determined group titles.
  • 9. CONTENT GROUPS MENU
  • 10. HOME: menus and pulldowns | CARD SORTING MENU It is divided into 4 groups in the following order: Tools, News, Sports, Entertainment.
  • 11. HOME: menus and pulldowns | CARD SORTING
  • 12. HOME: menus and pulldowns | CARD SORTING “News” group Open Sorting A “News” related categorisation was adopted by 100% of the participants. Agreement on items: moderate, 40% “News” related labels were used: Newspapers, TV News Shows, G1, Journalism, News.
  • 13. HOME: menus and pulldowns | CARD SORTING “News” group Closed Sorting Agreement on items: moderate, 55% Items corresponding to G1 were placed within the “News” group in 50% of the cases. Recommendation To keep the navigation by “News”.
  • 14. HOME: menus and pulldowns | CARD SORTING “Entertainment” group Open Sorting An “Entertainment” related categorisation was adopted by 100% of the participants. Agreement on items: low, 33% We should consider that the cards got very dispersed into categories that could be related to “Entertainment” (only 1 group used this label).
  • 15. HOME: menus and pulldowns | CARD SORTING “Entertainment” group Closed Sorting Agreement on items: moderate, 63% Recommendation To keep the navigation by “Entertainment”. To reassess the positioning of some items or consider the possibility of duplicating dubious elements.
  • 16. HOME: menus and pulldowns | CARD SORTING “Sports” group Open Sorting The “Sports” categorisation was adopted by 100% of the participants. Agreement on items: high, 90% All of the participants used exactly the “Sports” label for the correspondent group. Besides “Sports”, some created other related groups or sub- groups, like: Sport events, Football e Other disciplines.
  • 17. HOME: menus and pulldowns | CARD SORTING “Sports” group Closed Sorting Agreement on items: high, 90% Same agreement rate of the open sorting. This is the most consistent category in terms of the agreement on items and labels utilised by the participants. Recommendation To keep the “Sports” group.
  • 18. HOME: menus and pulldowns | CARD SORTING “Tools” group Open Sorting The “Tools” was adopted by 40% of the participants. Agreement on items: low, 31% It’s interesting to note that the term “Tools” was utilised spontaneously during the open sorting, under 2 formats: Tools and O Globo Tools.
  • 19. HOME: menus and pulldowns | CARD SORTING “Tools” group Closed Sorting Agreement on items: moderate, 49% All of the cards that make up the original grouping were placed into the groups created by the participants, demonstrating a high level of agreement (more than 60%). Recommendation To keep the navigation by “Tools”.
  • 20. CONTENT GROUPS PULLDOWNS
  • 21. HOME: menus and pulldowns | CARD SORTING PULLDOWNS The pulldowns are placed below the menu, at the lower part of the Web portal’s home page. They are divided into 4 groups with labeled subdivisions. When in use, the visibility of the pulldowns would not be imediate, which could jeopardise its utilisation.
  • 22. HOME: menus and pulldowns | CARD SORTING
  • 23. HOME: menus and pulldowns | CARD SORTING “Blogs and Columns” group Agreement on items High, of 96%. Items with agreement below 100%: Lédio Carmona Column (20% in Globo TV) and Cacá Bueno Column (17% in Globo TV) Items that “did not belong” to the category: Blog Malhação (100% in Blogs), Diário de SP (17% in Blogs) and Extra Online (20% in Blogs).
  • 24. HOME: menus and pulldowns | CARD SORTING “Blogs and Columns” group Agreement on the existing subdivisions: News, moderate, 61% Entertainment, high, 80% Sports, high, 89% Recommendation To keep the navigation by Blogs and Columns. In some cases it might be interesting to consider the duplication of an item in different categories (ex. Blog of Openings is in News but was placed in Entertainment 100% of the times).
  • 25. HOME: menus and pulldowns | CARD SORTING
  • 26. HOME: menus and pulldowns | CARD SORTING “Globo TV” group Agreement on items: high, of 73%. Items with agreement below 100%: DFTV (60% in +TV), SPTV (50% in +TV), Blog Malhação (100% in Blogs). Items excluded from the sorting by 1 group (17%): Eterna Magia, Paraíso tropical, A Diarista, A Grande Família, Zorra total, Auto esporte, Linha Direta, Mais você. Items that “did not belong” to the category: Globo Rural (100% in Globo TV); Caramuru (67%); Amazonica Network and Olga (33%); Tudo paraná (20%); Rede Bahia, Tapajós TV, Telecine, O Globo Agency, O Globo Classified Ads, O Globo Newspaper and Radio Globo (17%).
  • 27. HOME: menus and pulldowns | CARD SORTING “Globo TV” group Agreement on existing subdivisions: Humour, moderate, 61% Sopa Operas and Miniseries, moderate, 63% TV News Programmes, high, 74% Sports, high, 65% Other programmes, high, 79% Recommendation To keep the navigation by Globo TV. It was well understood by the participants.
  • 28. HOME: menus and pulldowns | CARD SORTING “+ TV” group Agreement on items High, of 76%. Items with agreement below 100%: Amazonic Network (33% in Globo TV), Bahia Network (17% in Globo TV), Tudo Paraná (20% in Globo TV, 20% excluded), Tapajós TV (17% in Globo TV), GloboSat (17% in Other media), GNT (17% in Other media), NET (33% in Other media), Telecine (17% in Globo TV, 17% in Othe media). Items that “did not belong” to the category: CBN (33% in +TV), Criativa (17%), SPTV (50%), DFTV (60%).
  • 29. HOME: menus and pulldowns | CARD SORTING “+ TV” group Agreement on existing subdivisions: Cable TV, high, 91% Affilliated TVs, moderate, 50% In general the items that did not fit in the other groups were placed in this group. During usage, the names of the subdivisions already appear, making it easier to understand the group. Recommendation To keep the navigation by +TV.
  • 30. HOME: menus and pulldowns | CARD SORTING
  • 31. HOME: menus and pulldowns | CARD SORTING “Other media” group Agreement on items High, of 77%. Items with agreement below 100%: O Globo Agency (17% in Globo TV, 17% excluded), O Globo Classified Ads (17% in Globo TV), Criativa (17% in +TV), Diário de SP (17% in Blogs and Columns), Extra On Line (20% in Blogs and Columns), O Globo Newspaper (17% in Globo TV), CBN (33% in +TV), Radio Globo (17% in Globo TV), Olga (33% in Globo TV); Caramuru (67% in Globo TV). Items that “did not belong” to the category: NET (33% in Other media); Globosat, GNT, Telecine (17%).
  • 32. HOME: menus and pulldowns | CARD SORTING “Other media” group Agreement on existing subdivisions: Cinema, moderate, 67% (Caramuru and Olga w ere mixed up w ith the miniseries and placed in Globo TV) Radios, high, 94% Newspapers and Magazines, high, 97% Mobile, high, 100% Group formed through “elimination”, as the previous one. During usage, the names of the subdivisions already appear, making it easier to understand the group. Recommendation To keep the navigation by Other media.
  • 33. CONTENT GROUPS OTHER OBSERVATIONS
  • 34. HOME: menus and pulldowns | CARD SORTING “Cable TV” group During the open sorting, the Cable TV related categorisation was spontaneously adopted by 60% of the participants. They used other labels: Subscription TV channels, Globosat Channels. Recommendation Keep the Cable TV group.
  • 35. HOME: menus and pulldowns | CARD SORTING “Children” group During the open sorting, 60% of the participants created a “Children” group. Considering only the participants who created that category, the agreement on items is of 95%. Labels used: Children, Children’s channels, Children’s programmes Recommendation To consider the possibility of creating a “Children” group gathering the relevant content.
  • 36. HOME: menus and pulldowns | CARD SORTING Search “The search must be on the main page because from it you search everything on the website” Recommendation The Search tool is very important: - it must work properly - it must be put in a place of easy access Many users prefer to do all of the navigation on the website through the Search.
  • 37. HOME: menus and pulldowns | CARD SORTING Where would you look for information about the programme “A Grande Família”? Open card sorting: It was placed in 5 categories: TV Programmes, Programmes, Programmes and miniseries, Humour, Weekly programmes. Closed card sorting: “A Grande Família” was placed in the Entertainment group by all of the participants. Recommendation To keep the item “A Grande Família” in Entertainment and in Globo TV > Humour.
  • 38. HOME: menus and pulldowns LABELS EVALUATION
  • 39. HOME: menus and pulldowns | CARD SORTING LABELS EVALUATION OBJETIVO To research on labels suggested by the participants. To evaluate the understanding of the labels proposed by the Globo.com team. Guided statement naming The participant chooses one of the labels proposed by each statement. If he/she considers none of the alternatives as adequate, can suggest one he/she deems more apropriate. Moderator analysis Evaluation of the labeling understanding through the observation of participants’ comments and behaviour.
  • 40. LABELS EVALUATION GUIDED STATEMENT NAMING
  • 41. Choose only 1 alternativa. If you feel none of the names is adequate, you can suggest another one that is not on the list. Which name would you give to a group that contains the following websites...
  • 42. HOME: menus and pulldowns | CARD SORTING
  • 43. HOME: menus and pulldowns | CARD SORTING Páginas da Vida soap opera, Casseta e Planeta comedy programme, Mais Você programme, Jornal Nacional news programme, Esporte espetacular sports programme etc Presented alternatives * Most voted alternative News: 0 votes * “Correct” alternative * * Globo TV: 10 votes Variety: 5 votes Entertainment: 1 vote Other programmes: 0 votes Suggested labels Day schedule Matching with the “correct” alternative Around 59%
  • 44. HOME: menus and pulldowns | CARD SORTING Páginas da Vida soap opera, Casseta e Planeta comedy programme, Mais Você programme, Jornal Nacional news programme, Esporte espetacular sports programme etc 5-vote difference to the 2º place. Although the “correct” alternative was the most voted, we noticed it was not totally clear to the participants. Many of them take Globo TV for the Globo Organisation in general. The second placed alternative, "Variety“, is too generic and would fit any situation. Recommendation To keep the Globo TV label. Despite the mix up with the Globo Organisation, it works well as a group for the information search.
  • 45. HOME: menus and pulldowns | CARD SORTING Jornal Nacional, RJ TV, Bom dia Brasil, Jornal Hoje etc Presented alternatives News: 3 votes * Most voted alternative Other programmes: 0 votes * “Correct” alternative * * TV News Programmes: 13 votes + TV: 0 votes News Section: 1 vote Suggested labels None of the participants suggested other label. Matching with the “correct” alternative Around 76%
  • 46. HOME: menus and pulldowns | CARD SORTING Jornal Nacional, RJ TV, Bom dia Brasil, Jornal Hoje etc 10-vote difference to the 2º place. All of the alternatives voted are related to the same concept: “TV News Programmes”, “News”, “News Section”; this proves that the participants understood the items on the statement and made a conscious choice. Recommendation To keep the TV News Programmes label . The meaning is well understood and the name is familiar because of the TV.
  • 47. HOME: menus and pulldowns | CARD SORTING Ringtones, Época Magazine, Radio Globo FM, O Globo Classified Ads, Cazuza – the movie, Extra online etc Presented alternatives Globo TV: 0 votes * Most voted alternative * * Other media: 11 votes * “Correct” alternative Variety: 6 votes Entertainment: 0 votes Suggested labels None of the participants suggested other label. Matching with the “correct” alternative Around 65%
  • 48. HOME: menus and pulldowns | CARD SORTING Ringtones, Época Magazine, Radio Globo FM, O Globo Classified Ads, Cazuza – the movie, Extra online etc 5-vote difference to the 2º place. Only two alternatives were voted: Other media and Variety. Participants understood the meaning of the term. Note that they prefered to choose “Other media” rather than “Variety”, which in theory can encopass every kind of content. Recommendation To keep the label Other media.
  • 49. HOME: menus and pulldowns | CARD SORTING Altas Horas, Programa do Jô, Domingão do Faustão, Caldeirão do Huck, Video Show etc Presented alternatives * Other programmes: 1 vote * Most voted alternative * Entertainment: 13 votes * “Correct” alternative Journalism: 0 vote + TV: 1 vote Other media: 0 vote Suggested labels Variety, Globo TV. Matching with the “correct” alternative Irrelevant (around 5%)
  • 50. HOME: menus and pulldowns | CARD SORTING Altas Horas, Programa do Jô, Domingão do Faustão, Caldeirão do Huck, Video Show etc 76% of the participants voted for the alternative “Entertainment”. All of the items used on the statement are related to Entertainment, which might have interfered on the results of this question. Recommendation To keep the label Other programmes. Even though the result of this activity does not corroborate this recommendation... We verified previously that the group “Other programmes” presents high level of agreement (79%) and as long as the items are also acessible through “Entertainment”, there is no problem in keeping the existence of “Other programmes”. To keep the presented items also in the Entertainment group, which obtained 76% of the votes in this activity.
  • 51. HOME: menus and pulldowns GENERAL OBSERVATIONS
  • 52. HOME: menus and pulldowns | CARD SORTING Perception about the current Globo.com Everything is restricted to subscribers “It restrains too much, you need a password for everything” Too much information mixed up, confusing “There’s a lot of stuff mixed up, they could break it up in a better way” “It’s poluted” Confusion between Globo.com, Globo Online, Globo TV “I think Globo has too many news websites”
  • 53. HOME: menus and pulldowns | CARD SORTING Suggestions More content to non-subscribers It was a recurring complain from all of the participants. What is Globo.com’s position? They want to keep or change this perception? Culture / Culture listings Another recurring complain. “There’s only gossip, there’s no culture, cinema, museum, theatre…” News for youngsters Group A, made up of teenagers, suggested this item. “There’s stuff for kids and for adults, but not for us” News about health (Healthy lifestyle, How to live well) A participant of group C, from the health sector, noticed there was no information about health and missed it.
  • 54. HOME: menus and pulldowns RECOMMENDATIONS
  • 55. HOME: menus and pulldowns | CARD SORTING 1) Duplication of items To consider the duplication of items with dubious classification in different categories. Examples: Openings Blog (it is in News but was placed in Entertainment 100% of the times) Fantástico programme Linha Direta programme Check other cases on the grouping spreadsheets.
  • 56. HOME: menus and pulldowns | CARD SORTING 2) Search The Search tool is very important as many users prefer to do all of the navigation on the site through the Search. - It must work properly - It must be put in a place of easy access
  • 57. HOME: menus and pulldowns | CARD SORTING 3) Fantástico programme To consider the possibility of duplicating the item in the Entertainment category. It is currently in News. 65% of the participants placed the item in Entertainment during the closed sorting. If there was no Globo TV group, 47% would search in Entertainment during the information search.
  • 58. HOME: menus and pulldowns | CARD SORTING 4) Linha direta programme To consider the possibility of duplicating the item in the Entertainment category. It is currently in News. 65% of the participants placed the item in Entertainment during the closed sorting. If there was no Globo TV group, 60% would search in Entertainment during the information search.
  • 59. HOME: menus and pulldowns | CARD SORTING 5) “Children” group To consider the possibility of creating a “Children” group gathering the relevant continent. During the open sorting 60% of the participants created a “Children” group.
  • 60. HOME: menus and pulldowns | CARD SORTING 6) “Produtised” names and unfamilair acronyms - They generally cause understanding problems - To avoid “produtised” names and incomprehensible acronyms - If there is no other way, to use at least a website “description” next to the name whenever possible Examples G1, Planeta Bizarro, Ego, Kibe Loco, Babalorichat, Caneladas, Cartola FC, Porrada, PEGN, LIESA
  • 61. HOME: menus and pulldowns | CARD SORTING 7) More Culture To make more Culture related content available. Participants complained that “There’s only gossip, there’s no culture, cinema, museum, theatre…”.
  • 62. HOME: menus and pulldowns | CARD SORTING 8) Restricted content Participants complained that “you need a password for everything” and for that reason end up giving up acessing the website. Is this how Globo.com want to come across as to the users? Is there a position about this issue?
  • 63. ATTENTION Those involved in the project, especially the information achitects in charge, should refer to the complete documentation with the results of the Card sorting, available at glb12corp_criacao 10_laboratorio_de_usabilidade 5_card_sorting 2007_05_home 05_compilacao-de-dados

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