Visual Content Marketing
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Visual Content Marketing

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Visual Content + Social Media = Love at First Site.

Visual Content + Social Media = Love at First Site.

Stats you can't ignore and successful strategies for visual content marketing.

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  • http://www.flickr.com/photos/90353510@N00/2577996249/ <br /> <br /> http://www.flickr.com/photos/19888921@N00/2605537362/in/photolist-4Yf4tY-55RNFT-55RQ5g-55RQov-55W1dj-55W1tb-55W1Kd-55W1YA-58Tz5k-5mcEsD-5mcECP-5mfELU-5mgWEs-5mgWJ5-5mgWQU-5mgWTU-5mgX1S-5pxcMK-5pxd1p-5pBvq5-5pBvv7-5qcMEX-5qcPoa-5rQGr6-5sBV4o-5tKyZt-5tKzck-5v5G6C-5wTzvk-5KP22j-5TDbkG-5VSNWp-62UTzb-62UTRu-66j3HZ-66kV1t-6ffj8s-6jXKPP-6jYmuM-6k3uWy-6k3w3w-6kdEVf-6ooqUm-6qqtZx-6quCHW-6sDXu7-6vHCar-6yYd5K-6z5vyv-6z5Zo4-6z9zcm
  • Visual Content
  • Fish where the fish are – everyone is on social media, only active candidates are on job boards
  • Facebook Example: https://www.facebook.com/UnileverCareers <br />
  • “Behind-the-scenes shots at Yelp headquarters—daily-in-the-life vignettes. Yelp does a nice job here of giving job-seekers a glimpse into what it’s like to work for the company. <br /> Images showing progress for Yelp (NYSE shot) as a start-up company. I think this is important for a start-up as it shows growth, potential for the future and potential for employees. Remember, employees want to work for winners. <br /> Yelp is not taking itself too seriously—Instagram photos show personality so prospective employees know what they’re all about. It won’t work for all brands, but Yelp pulls this off well. But, even more conservative brands have a personality. Let it come through in photos.” <br /> http://www.arikhanson.com/2013/04/18/how-companies-are-using-instagram-as-a-recruiting-tool/ <br /> <br /> <br />
  • Instagram example
  • Pinterest Example <br /> http://www.pinterest.com/tacobellcareers/
  • A little closer to home… http://www.pinterest.com/shopify/shopify-headquarters/
  • PM – How to get things done, humor etc… systems – latest tools? Funny quotes? <br /> Engineer/Architecture – the most complicated bridges, amazing roads etc. <br />
  • Other infographic directories…
  • PM – How to get things done, humor etc… systems – latest tools? Funny quotes? <br /> Engineer/Architecture – the most complicated bridges, amazing roads etc. <br />

Visual Content Marketing Visual Content Marketing Presentation Transcript

  • October 29th! Twitter’s Timeline Becomes More Visual With Previews of Images & Vines!
  • ATTENTION is the NEW CURRENCY Source: http://www.flickr.com/photos/90353510@N00/2577996249/
  • Most popular sites in Canada Ranking Website #3 Facebook #4 YouTube #7 LinkedIn #9 Twitter #12 Pinterest #15 Tumblr #21 Imgur #25 Instagram Oct 29, 2013
  • Unilever
  • Unilever
  • Unilever
  • How Many Companies Get Their Own Movie About Corporate Culture?
  • Life at Google
  • Yelp
  • Yelp
  • Marriott Hotels & Resorts
  • Marriott Hotels & Resorts
  • Marriott Hotels & Resorts
  • Marriott Hotels & Resorts
  • Taco Bell
  • Taco Bell
  • Taco Bell
  • 14 Pins… 1,727 Followers! Shopify
  • Randstad
  • Create Visual Content
  • Create
  • Curate Visual Content
  • DATA VISUALIZATION IS HOT
  • Infographics #5
  • 32 Randstad Infographics
  • Curated Infographics
  • 35 Why Not Curate Content for Your Niche Audiences? What interests a Project Manager? What excites a Civil Engineer? **Civil engineers know other civil engineers**
  • Visual Tips #4
  • Visual job posts #3
  • Visual Job Post Creation App
  • Employee Engagement #2
  • www.postbeyond.com
  • Track your results. Optimize your content strategy. #1
  • Thank you. Let’s Connect @LauraleeGuthrie lauralee@postbeyond.com ca.linkedin.com/in/socialmediaconsulting/