Practical Examples of Social Media for Non-Profits

Practical Examples of Social Media for Non-Profits Laura Lacy Web Consultant TerpSys [email_address] www.linkedin.com/in/lauramlacy

What is Social Media? 06/07/09 Social Media

Where do you start?
Listen
Research
Leverage Existing Tools
06/07/09 Social Media

Step 1: Listen
Setup Google Alerts
Search Technorati for blogs on your topic
Search Del.icio.us to see how people are tagging your content
Monitor Twitter with TweetScan

Step 1: Listen
Setup Google Alerts - http://www.google.com/alerts

Step 1: Listen
Search Technorati for blogs on your topic

Step 1: Listen
Search Del.icio.us to see how people are tagging your content

Step 1: Listen
Monitor Twitter with TweetScan

Step 2: Research 06/07/09 Social Media

Research your constituents
http://www.forrester.com/Groundswell/profile_tool.html

Step 3: Leverage Existing Tools
ASPCA Facebook Application

ASPCA Facebook Application 06/07/09 Social Media

ASPCA Facebook Application - Results
Installations: 31,672
Conversion Rate: 12.6%

Step 3: Leverage Existing Tools
Charity: Water – Fundraising Through Twitter

Easy Ways to Start
Create a Fan page on Facebook
Create a special interest group on Linkedin
Ask constituents to upload photos to a stream on Flickr
Get started with Twitter

Closing Thoughts
Have a goal
Understand that participating in Social Media takes time
Become personally involved - The most effective results are linked to an individual and not an organization
Create valuable and interesting content often
Think beyond traditional audiences

Thank you
Contact Information: Laura Lacy, Web Consultant [email_address] www.terpsys.com www.linkedin.com/in/lauramlacy

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Practical Examples of Social Media for Non-Profits

by Laura Lacy on Jan 26, 2009

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Practical Examples of Social Media for Non-Profits — Presentation Transcript