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Practical Examples of Social Media for Non-Profits
Practical Examples of Social Media for Non-Profits
Practical Examples of Social Media for Non-Profits
Practical Examples of Social Media for Non-Profits
Practical Examples of Social Media for Non-Profits
Practical Examples of Social Media for Non-Profits
Practical Examples of Social Media for Non-Profits
Practical Examples of Social Media for Non-Profits
Practical Examples of Social Media for Non-Profits
Practical Examples of Social Media for Non-Profits
Practical Examples of Social Media for Non-Profits
Practical Examples of Social Media for Non-Profits
Practical Examples of Social Media for Non-Profits
Practical Examples of Social Media for Non-Profits
Practical Examples of Social Media for Non-Profits
Practical Examples of Social Media for Non-Profits
Practical Examples of Social Media for Non-Profits
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Practical Examples of Social Media for Non-Profits

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    • 1. Practical Examples of Social Media for Non-Profits Laura Lacy Web Consultant TerpSys [email_address] www.linkedin.com/in/lauramlacy
    • 2. What is Social Media? 06/07/09 Social Media
    • 3. Where do you start?
      • Listen
      • Research
      • Leverage Existing Tools
      06/07/09 Social Media
    • 4. Step 1: Listen
      • Setup Google Alerts
      • Search Technorati for blogs on your topic
      • Search Del.icio.us to see how people are tagging your content
      • Monitor Twitter with TweetScan
      06/07/09 Social Media
    • 5. Step 1: Listen
      • Setup Google Alerts - http://www.google.com/alerts
      06/07/09 Social Media
    • 6. Step 1: Listen
      • Search Technorati for blogs on your topic
      06/07/09 Social Media
    • 7. Step 1: Listen
      • Search Del.icio.us to see how people are tagging your content
      06/07/09 Social Media
    • 8. Step 1: Listen
      • Monitor Twitter with TweetScan
      06/07/09 Social Media
    • 9. Step 2: Research 06/07/09 Social Media
    • 10. Research your constituents
      • http://www.forrester.com/Groundswell/profile_tool.html
      06/07/09 Social Media
    • 11. Step 3: Leverage Existing Tools
      • ASPCA Facebook Application
      06/07/09 Social Media
    • 12. ASPCA Facebook Application 06/07/09 Social Media
    • 13. ASPCA Facebook Application - Results
      • Installations: 31,672
      • Conversion Rate: 12.6%
      06/07/09 Social Media
    • 14. Step 3: Leverage Existing Tools
      • Charity: Water – Fundraising Through Twitter
      06/07/09 Social Media
    • 15. Easy Ways to Start
      • Create a Fan page on Facebook
      • Create a special interest group on Linkedin
      • Ask constituents to upload photos to a stream on Flickr
      • Get started with Twitter
      06/07/09 Social Media
    • 16. Closing Thoughts
      • Have a goal
      • Understand that participating in Social Media takes time
      • Become personally involved - The most effective results are linked to an individual and not an organization
      • Create valuable and interesting content often
      • Think beyond traditional audiences
      06/07/09 Social Media
    • 17. Thank you
      • Contact Information: Laura Lacy, Web Consultant [email_address] www.terpsys.com www.linkedin.com/in/lauramlacy
      06/07/09 Social Media

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