Case Study Report: Fiskars Scissors
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Case Study Report: Fiskars Scissors

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A Pecha Kucha style presentation submitted as part of my Master of Arts Design Management at Birmingham City University - Birmingham Institute of Art and Design...

A Pecha Kucha style presentation submitted as part of my Master of Arts Design Management at Birmingham City University - Birmingham Institute of Art and Design
A Design Strategy Case Study of Fiskars Home - Orange-handled scissors.

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  • 1. Case Study: Fiskars Home Scissors Laura  Katriina  Pollard   Design Strategy Module MA Design Management Birmingham City University - December 2011
  • 2. Fiskars (n.d.)
  • 3. Logos: Fiskars Website, Photos: L Pollard (2011)
  • 4. Homewares Market Global Sales in 2008 €95 Billion Fiskars Total sales in 2010 €715.9 Million An 8% year on year improvement Euromonitor (2009) Fiskars (2011)
  • 5. “Lasting everyday design since 1649” Fiskars (2011) Image: Monocle (2011)  
  • 6. ‘The DNA of a Design’ – Fiskars Scissors 1967 - 2007 Fiskars (n.d.)
  • 7. “The demandingModern LifestyleConsumer” Fiskars (2011)
  • 8. Flexible Homelife Sustainability Fewer But Better Nice to Have Story
  • 9. Nice to Have
  • 10. “they were creative and functional…because ifyou’re creating something with [scissors] you wantthem to be efficient, when you’re making craftthings you want something that works well” Content Analysis Interviewee
  • 11. Fiskars (2011)
  • 12. L Pollard (2011)
  • 13. If DESIGN is….. a collective problem solving effort about processes, services and experiences essential to the value of things….. Abbing (2010)      
  • 14. Recognised but subtly branded Old but Good Design Realisation after use they are well designed
  • 15. QUALITY INNOVATION
  • 16. ROI Red Dot Website (2011)
  • 17. References and Questions? Abbing., E. R., (2010) Brand Driven Innovation: strategies for development and design, Lausanne: AVA Publishing SA.Borja de Mozota, B., (2003) Design Management: Using Design to build brand value and corporate innovation, New York: AllworthPress.Cross P., Yellow Door Consultancy [seminar] cited in Pollard, L., (2011) Luxury Interior Trends for 2011 and beyond, Birmingham:Laura Pollard, 12-17. Euromonitor Report, (Nov 2009), Trends, Developments and Prospects in Housewares and Home Furnishings, [Internet], London:Euromonitor International Ltd, Available at <https://www.portal.euromonitor.com/Portal/Pages/Analysis/AnalysisPage.aspx>(Accessed 21st November 2011).Fiskars Annual Report, (2010) [Internet] Helsinki: Fiskars Corporation. Available at <http://www.fiskarsgroup.com/news/news_1.html>(Accessed 21st November 2011).Fiskars Corporation, Fiskars Group website (2011) [internet], Available at<http://www.fiskarsgroup.com/corporation/corporation_1_1.html> (Accessed 4 Nov 2011).Kluvik, B., (n.d.) The DNA of a Design, Helsinki, Fiskars CorporationSommalisto V., and Nieminen, L., Finland’s economic and cultural locations illus, in Finland National Survey (2010), London: MonocleMagazine, pp 5Red Dot Award, [Website], Available at <http://en.red-dot.org/> [Accessed 29th November 2011].Systematic Innovation TRIZ, [Website], Available at <http://www.systematic-innovation.com/> [Accessed 29th November 2011].