Case Study: Fiskars Home Scissors	                          Laura  Katriina  Pollard               Design Strategy Module ...
Fiskars (n.d.)
Logos: Fiskars Website, Photos: L Pollard (2011)
Homewares Market Global Sales in 2008	€95                     Billion 		Fiskars Total sales in 2010	€715.9                ...
“Lasting everyday design since 1649”	  Fiskars (2011)	  Image: Monocle (2011)	    
‘The DNA of a Design’ – Fiskars Scissors 1967 - 2007	                                                          Fiskars (n....
“The demandingModern LifestyleConsumer”                            	    	  	  	      	   	    	  	  	      	   	    	  	  ...
Flexible Homelife       Sustainability Fewer But Better   Nice to Have Story
Nice to Have
“they were creative and functional…because ifyou’re creating something with [scissors] you wantthem to be efficient, when y...
Fiskars (2011)
L Pollard (2011)
If DESIGN is…..   a collective problem solving effort   about processes, services and   experiences   essential to the val...
Recognised but subtly branded		      	Old but Good Design		      	Realisation after use they are well      	designed
QUALITY	INNOVATION
ROI			         Red Dot Website (2011)
References and Questions?                                	Abbing., E. R., (2010) Brand Driven Innovation: strategies for d...
Case Study Report: Fiskars Scissors
Case Study Report: Fiskars Scissors
Case Study Report: Fiskars Scissors
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Case Study Report: Fiskars Scissors

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A Pecha Kucha style presentation submitted as part of my Master of Arts Design Management at Birmingham City University - Birmingham Institute of Art and Design
A Design Strategy Case Study of Fiskars Home - Orange-handled scissors.

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Case Study Report: Fiskars Scissors

  1. 1. Case Study: Fiskars Home Scissors Laura  Katriina  Pollard   Design Strategy Module MA Design Management Birmingham City University - December 2011
  2. 2. Fiskars (n.d.)
  3. 3. Logos: Fiskars Website, Photos: L Pollard (2011)
  4. 4. Homewares Market Global Sales in 2008 €95 Billion Fiskars Total sales in 2010 €715.9 Million An 8% year on year improvement Euromonitor (2009) Fiskars (2011)
  5. 5. “Lasting everyday design since 1649” Fiskars (2011) Image: Monocle (2011)  
  6. 6. ‘The DNA of a Design’ – Fiskars Scissors 1967 - 2007 Fiskars (n.d.)
  7. 7. “The demandingModern LifestyleConsumer” Fiskars (2011)
  8. 8. Flexible Homelife Sustainability Fewer But Better Nice to Have Story
  9. 9. Nice to Have
  10. 10. “they were creative and functional…because ifyou’re creating something with [scissors] you wantthem to be efficient, when you’re making craftthings you want something that works well” Content Analysis Interviewee
  11. 11. Fiskars (2011)
  12. 12. L Pollard (2011)
  13. 13. If DESIGN is….. a collective problem solving effort about processes, services and experiences essential to the value of things….. Abbing (2010)      
  14. 14. Recognised but subtly branded Old but Good Design Realisation after use they are well designed
  15. 15. QUALITY INNOVATION
  16. 16. ROI Red Dot Website (2011)
  17. 17. References and Questions? Abbing., E. R., (2010) Brand Driven Innovation: strategies for development and design, Lausanne: AVA Publishing SA.Borja de Mozota, B., (2003) Design Management: Using Design to build brand value and corporate innovation, New York: AllworthPress.Cross P., Yellow Door Consultancy [seminar] cited in Pollard, L., (2011) Luxury Interior Trends for 2011 and beyond, Birmingham:Laura Pollard, 12-17. Euromonitor Report, (Nov 2009), Trends, Developments and Prospects in Housewares and Home Furnishings, [Internet], London:Euromonitor International Ltd, Available at https://www.portal.euromonitor.com/Portal/Pages/Analysis/AnalysisPage.aspx(Accessed 21st November 2011).Fiskars Annual Report, (2010) [Internet] Helsinki: Fiskars Corporation. Available at http://www.fiskarsgroup.com/news/news_1.html(Accessed 21st November 2011).Fiskars Corporation, Fiskars Group website (2011) [internet], Available athttp://www.fiskarsgroup.com/corporation/corporation_1_1.html (Accessed 4 Nov 2011).Kluvik, B., (n.d.) The DNA of a Design, Helsinki, Fiskars CorporationSommalisto V., and Nieminen, L., Finland’s economic and cultural locations illus, in Finland National Survey (2010), London: MonocleMagazine, pp 5Red Dot Award, [Website], Available at http://en.red-dot.org/ [Accessed 29th November 2011].Systematic Innovation TRIZ, [Website], Available at http://www.systematic-innovation.com/ [Accessed 29th November 2011].
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