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You are the brand

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Laura LaBine
Laura LaBine

These principles are important for candidates that are marketing themselves to potential employers

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You are the Brand Laura LaBine Chief Talent Officer ~ LaBine & Associates
Put your Best Foot Forward • • • • Be consistent Everything is public Stay focused Take time to nurture
Be Consistent • ALWAYS use a relevant image of you • Clearly show your face. People connect with people.
Everything is Public • How do you want others to see you? • Show restraint • Everything you share is permanent
Stay Focused • Be the subject matter expert • Know what you want to say • Know who you want to reach
Take time to nurture • • • • Keep your network current Commit to connecting and networking Respond to others Keep your network “hot” for when you need it
LinkedIn • • • • • • Your virtual resume What you’re reading or working on Share other content Join groups Include contact information Connect with Twitter
Facebook • Extension of your personal life • Pictures that you post: what do they say about you? • Personal Profile vs Facebook Page • More social connections and introductions
Twitter • • • • Pick an ID / Handle that represents you Don’t spam Don’t SHOUT with all caps Engage – follow up with people that reach out to you • Retweet content that you find interesting
Thank You!

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You are the brand

  • 1. You are the Brand Laura LaBine Chief Talent Officer ~ LaBine & Associates
  • 2.
  • 3. Put your Best Foot Forward • • • • Be consistent Everything is public Stay focused Take time to nurture
  • 4. Be Consistent • ALWAYS use a relevant image of you • Clearly show your face. People connect with people.
  • 5. Everything is Public • How do you want others to see you? • Show restraint • Everything you share is permanent
  • 6. Stay Focused • Be the subject matter expert • Know what you want to say • Know who you want to reach
  • 7. Take time to nurture • • • • Keep your network current Commit to connecting and networking Respond to others Keep your network “hot” for when you need it
  • 8. LinkedIn • • • • • • Your virtual resume What you’re reading or working on Share other content Join groups Include contact information Connect with Twitter
  • 9.
  • 10. Facebook • Extension of your personal life • Pictures that you post: what do they say about you? • Personal Profile vs Facebook Page • More social connections and introductions
  • 11.
  • 12. Twitter • • • • Pick an ID / Handle that represents you Don’t spam Don’t SHOUT with all caps Engage – follow up with people that reach out to you • Retweet content that you find interesting
  • 13.