Slide deck of Laura Hoffman, revenue marketing rockstar presenter at Seattle stop of Marketo Revenue Rockstar tour in April 2011. The focus is on sales-focused marketing, and how marketers can now behave more like sales, and sales can behave more like marketers with today's toolkits of marketing automation platforms and CRM systems which share synchronized data. An avid fan of better and smarter marketing through using technology with focus on sales funnel, Laura is a street-smart marketer a pioneer advocate for revenue marketing.