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Why businesses should be using instagram

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Benefits for business - Use Instagram to market your business

Benefits for business - Use Instagram to market your business

Published in: Social Media, Technology, Business

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  • 1. WHY BUSINESSES SHOULD BE USING INSTAGRAM The Word Pro Laura M. Donovan President Laura@TheWordPro.com
  • 2. Instagram is an online photosharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them http://en.wikipedia.org/wiki/Instagram
  • 3. Instagram began as a trendy IOS only App and it has grown to include an Android App and is now a major Social Network
  • 4. Instagram began as a trendy IOS only App and it has grown to include an Android App and is now a major Social Network with Over 150 Million Users
  • 5. 55 Million Photos Posted Daily
  • 6. 55 Million Photos Posted Daily 1.2 Million Likes Per Day On Photos
  • 7. 55 Million Photos Posted Daily 1.2 Million Likes Per Day On Photos 16 Billion Photos Have Been Shared
  • 8. BUSINESS BENEFITS OF INSTAGRAM Gain Trust – Personal Photos humanize your business. This creates trust and allows your business to be more accessible – which will make your audience more likely to purchase from you.
  • 9. BUSINESS BENEFITS OF INSTAGRAM Gain Trust – Personal Photos humanize your business. This creates trust and allows your business to be more accessible – which will make your audience more likely to purchase from you. Increase Website Traffic Always add your website address to your photo description and be sure to list it in your profile. Provide a teaser in the photo description to make people want to go to your website for more information.
  • 10. BUSINESS BENEFITS OF INSTAGRAM Gain Trust – Personal Photos humanize your business. This creates trust and allows your business to be more accessible – which will make your audience more likely to purchase from you. Increase Website Traffic Always add your website address to your photo description and be sure to list it in your profile. Provide a teaser in the photo description to make people want to go to your website for more information. Make More Money – Using Instagram will not only create increased traffic to your website – it is a great place to showcase your products – which can lead to increased sales.
  • 11. BUSINESS BENEFITS OF INSTAGRAM Gain Trust – Personal Photos humanize your business. This creates trust and allows your business to be more accessible – which will make your audience more likely to purchase from you. Increase Website Traffic Always add your website address to your photo description and be sure to list it in your profile. Provide a teaser in the photo description to make people want to go to your website for more information. Make More Money – Using Instagram will not only create increased traffic to your website – it is a great place to showcase your products – which can lead to increased sales. Free Advertising – Instagram is free and provides exposure, branding and is a great platform to showcase your business. Snap a photo with your phone and upload it – it is as simple as that!
  • 12. So start taking some photos and rock Instagram!
  • 13. Starbucks has a large following – over 2 million followers. They capitalize on this by letting the followers control most of the content. Most of the images are from creative Starbucks fans. www.Instagram.com/Starbucks
  • 14. Burberry has over 1.2 million followers and they use their account to post iconic photos of London while mixing in photos of their products. They also provide fun behind-thescenes candid shots of their photo shoots and commercials. www.Instagram.com/Burberry
  • 15. Sharpie has just over 100,000 followers. They primarily post artwork submitted by their followers. The artwork submitted features drawings done with Sharpies. www.Instagram.com/Sharpie
  • 16. Laura M. Donovan The Word Pro (630) 362-4538 Laura@TheWordPro.com ©TheWordPro.com 2014