Your SlideShare is downloading. ×

Portfolio.donovan

217
views

Published on

Social Media Marketing Portfolio - full-service Social Media Management. Laura Donovan runs your Campaign and plans your Strategy, allowing your business to succeed through Social Media

Social Media Marketing Portfolio - full-service Social Media Management. Laura Donovan runs your Campaign and plans your Strategy, allowing your business to succeed through Social Media

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
217
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Company Name BUSINESS PLAN
  • 2. Social Media Experience  5+ Years Experience Social Media Marketing  Managed Campaigns for over 20 Companies Nationwide  Created in-depth Social Media Marketing Strategies for small and large businesses  Recommend short/long-term goals for Strategies  Monitor analytics for Social Networks and adjust Campaign as necessary  Managed promotions & contests  Executed advertising campaigns  Grew Social Following for greater exposure  Write Social Media Blog for Examiner.com & Business2Community.com  Write Company Blog – IDoFacebook.com  Conducted numerous presentations and workshops  For more examples see www.TheWordPro.com
  • 3. Mission Statement The Word Pro‟s mission is to ensure that we have the tools, technology, and knowledge to provide successful digital media marketing services and solutions through the proper marketing channels to assist in growing our clients‟ online presence, provide brand recognition and reputation management.
  • 4. Facebook  Set-Up & Design of Company Pages  Optimize Pages for Search Engine Optimization (SEO)  Optimize Pages for Facebook Graph Search  Update Pages Daily for Engagement & SEO  Monitor Pages and provide Customer Service  Take Over Management of Existing Business Pages  Start Business Pages & Campaigns from Scratch
  • 5.  Designed Cover Photo  Designed Profile Photo  Coded Custom Tabs – directing Friends to Website and increasing SEO (The Word Pro & The Social Pro)  Newsletter Sign-Up form  Optimized “About Section” for Graph Search & SEO  Daily Updates – Sunday to Saturday
  • 6.  Designed Cover Photo  Designed Profile Photo  Coded Custom Tabs – directing Friends to Website and increasing SEO  Provided Shopping Area to purchase product from Facebook Page  Optimized “About Section”  Daily Updates Sunday to Saturday  Managed Several Promotions & Contests growing Page from 2,000 Friends to over 13,000 Friends
  • 7.  Company Launch into New Territory (established NY Company moving to new area)  Brand New Facebook Account  Designed Cover Photo  Designed Profile Photo  Coded Custom Tabs – directing Friends to Order Form on Website  Coded Custom Tabs – directing Friends to Website Information  Update Daily – Sunday to Saturday  Ran Advertising Campaign to Launch Services in New Area
  • 8.  Designed Cover Photo  Designed Profile Photo  Coded Custom Tab – allowing Friends to access Pinterest Account  Coded Custom Tab – allowing Friends information on Donating Blood & to find a Donation Location  Optimized “About Section”  Daily Updates – Sunday to Saturday  Heavy Event Promotion – Blood Drives
  • 9.  Designed Cover Photo  Designed Profile Photo  Coded Custom Tab – allowing Friends to donate money to this cause  Coded Custom Tab – allowing Friends to purchase emergency kits for their pets  Optimized “About Section”  Update Monday to Friday
  • 10.  Post Updates to Facebook Page daily (typically Sunday-Saturday)  Research Content for Updates  Monitor trending information and post Updates with keyword content & content that will encourage engagement  Promote Updates through Advertising  Monitor Page for Comments & Questions, provide customer service  Provide Branding  Provide Reputation Management Marketing Campaign Facebook
  • 11.  Shared 50 Times  44 People “Liked” the Update (engagement)  Several Comments (engagement)  Over 4,000 People saw this Update  Shared 39Times  Over 3,000 Facebook Users saw this – this Client only had 1,400 Friends on page at the time
  • 12.  Create engaging promotions/contests  Manage advertising  Monitor promotions/contests  Design all artwork & ads  Use third party apps to follow Facebook Guidelines  Contests can include: Photo Contest, Video Contest, Sweepstakes, Instant Win, Quizzes, etc.  Contests can also be run on Twitter & Pinterest Promotions Facebook
  • 13.  Designed Artwork  Coded Custom Tab using third party hosting to follow Guidelines  Sale Promotion with Ad Campaign – Designed to obtain new customers  Successful Campaign – 1 Month = $6,500 Gross Revenue
  • 14.  Designed Artwork  Coded Custom Tab using third party hosting to follow Guidelines  Sweepstakes – Random Drawing  Promotion designed to create engagement and grow following  Give-Away Sweepstakes Promotions run monthly
  • 15.  Set-Up Account & Optimize  Link Twitter feed to Facebook  Find Followers  Update Account with daily Tweets  Post keyword specific (hashtag) Tweets several times weekly Twitter
  • 16.  Set-Up Account & Optimize  Verify website  Verify address for Google Maps  Update weekly  Google + Account directly assists Company‟s SEO (“crucial” account) Google +
  • 17.  Set-Up Account & Optimize  Create Boards for Account  Create appealing content  Find Followers  Re-Pin item to generate engagement and branding Pinterest
  • 18. Websites  Designed  Hosted  Optimized for Search Engines (SEO)
  • 19. Websites
  • 20. Websites
  • 21. Websites
  • 22. Blogs
  • 23.  Business2Community.com  Examiner.com (full Press Credentials)  TribLocal (Chicago)  IDoFacebook.com Contributing Writer
  • 24. Presentations • Summer 2009: Presentation to Fox Valley SCORE members • January 13, 2010: Plainfield Lunch „n Learn on Social Network Marketing • February 24, 2010: Presentation to WYSK (Plainfield Chamber of Commerce) • March 18, 2010: Presentation to Regional Agents at Nationwide Insurance • April 1, 2010: Presentation to Warrenville Chamber of Commerce • May 6, 2010: Participated as Twitter Expert on Hinsdale Chamber of Commerce Social Network Seminar • July 14, 2010: Presentation to Hinsdale Chamber of Commerce • January 12, 2011: Presentation at Plainfield Chamber of Commerce • April 7, 2011: Presentation at Plainfield Library on Website Design • April 8, 2011: Panel Members at the Regional meeting of Illinois Council of Continuing and Higher Education. (ICCHE) • May 25, 2011: First Facebook Marketing Workshop – Sold out! • October 4, 2011: Social Network Marketing Presentation – Hinsdale Chamber of Commerce • October 13, 2011: Social Network Marketing Presentation – Multi-Chamber Event at Prairie Bluff Golf Course • November 10, 2011: Social Media Marketing Webinar Panel – University of St. Francis Business Alumni Network • November 14, 2011: Press Coverage for SES Chicago • November 16, 2011: Social Media Marketing for Business – Business Networking Group Barrington Chamber of Commerce • April 2012: The Association for Promoting Tourism to Africa, College of DuPage • April 2012: Presentation to Plainfield Referral Group II • May 10, 2012: Presentation to Provena Mercy Medical Center • September 6, 2012: Plainfield Chamber/Library – Pinterest for Business…and Fun! • May 2, 2013: Plainfield Strictly Business – Facebook Updates & Changes • May 15, 2013: Plainfield Library – Pinterest for Fun • May 21, 2013: DeVry Institute for Technology – Social Media & Your Job Search • October 17, 2013: DeVry Institute for Technology – Social Media & Your Job Search
  • 25. Social Platforms
  • 26. Companies We Have Worked With
  • 27. Laura M. Donovan President/CMO The Word Pro Laura@TheWordPro.com (630) 362-4538 www.TheWordPro.com www.SocialMediaMarketing-Help.com www.IDoFacebook.com www.Facebook.com/TheWordPro www.Twitter.com/TheWordPro www.Twitter.com/LauraDonovan www.LinkedIn.com/in/LauraDonovan www.Pinterest.com/LDono1 ©The Word Pro 2013- All Rights Reserved