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Yes, you do have to use social media.

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Presentation for WaterCooler networking group on 6/14/2010.

Presentation for WaterCooler networking group on 6/14/2010.

Published in: Business, Technology

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  • Transcript

    • 1. Do I have to use social media? Yes. Yes, you do.
    • 2. Laura Creekmore
    • 3. Laura Creekmore
    • 4. Laura Creekmore
    • 5. Laura Creekmore
    • 6. Laura Creekmore
    • 7. Laura Creekmore
    • 8. Laura Creekmore
    • 9. Laura Creekmore Didn’t have an email address in college
    • 10. Laura Creekmore Didn’t have an email address in college No one else did either
    • 11. Laura Creekmore L D O Didn’t have an email address in college No one else did either
    • 12. lcreekmore@excite.com
    • 13. lcreekmore@excite.com lcreekmore@hammock.com
    • 14. lcreekmore@excite.com lcreekmore@hammock.com lauracreekmore@yahoo.com
    • 15. lcreekmore@excite.com lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com
    • 16. lcreekmore@excite.com lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com laura@smallbusiness.com
    • 17. lcreekmore@excite.com lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com laura@smallbusiness.com lcreekmo@gmail.com
    • 18. lcreekmore@excite.com lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com laura@smallbusiness.com lcreekmo@gmail.com laura@creekmoreconsulting.com
    • 19. <html> <body> <h1>Lots of late nights</h1> <p>This was <b>not</b> a quick process.</p> </body> lcreekmore@excite.com </html> lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com laura@smallbusiness.com lcreekmo@gmail.com laura@creekmoreconsulting.com
    • 20. <html> <body> <h1>Lots of late nights</h1> <p>This was <b>not</b> a quick process.</p> </body> lcreekmore@excite.com </html> lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com laura@smallbusiness.com lcreekmo@gmail.com laura@creekmoreconsulting.com
    • 21. <html> <body> <h1>Lots of late nights</h1> <p>This was <b>not</b> a quick process.</p> </body> lcreekmore@excite.com </html> lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com laura@smallbusiness.com lcreekmo@gmail.com laura@creekmoreconsulting.com
    • 22. <html> <body> <h1>Lots of late nights</h1> <p>This was <b>not</b> a quick process.</p> </body> lcreekmore@excite.com </html> lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com laura@smallbusiness.com lcreekmo@gmail.com laura@creekmoreconsulting.com
    • 23. <html> <body> <h1>Lots of late nights</h1> <p>This was <b>not</b> a quick process.</p> </body> lcreekmore@excite.com </html> lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com laura@smallbusiness.com lcreekmo@gmail.com laura@creekmoreconsulting.com
    • 24. <html> <body> <h1>Lots of late nights</h1> <p>This was <b>not</b> a quick process.</p> </body> lcreekmore@excite.com </html> lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com laura@smallbusiness.com lcreekmo@gmail.com laura@creekmoreconsulting.com
    • 25. http://www.flickr.com/photos/torisan3500/
    • 26. http://www.flickr.com/photos/schanlaub/
    • 27. http://youtube.com/socialmediaenergy
    • 28. Talking http://www.flickr.com/photos/divemasterking2000/
    • 29. Talking http://www.flickr.com/photos/divemasterking2000/ Listening http://www.flickr.com/photos/veryveryquiet/
    • 30. Being There http://www.flickr.com/photos/oth313/
    • 31. Being There CARE http://www.flickr.com/photos/oth313/
    • 32. Everyone needs these.
    • 33. Everyone needs these. All B to C folks need this.
    • 34. Everyone needs these. All B to C folks need this. Keep your eye on these.
    • 35. Everyone needs these. All B to C folks need this. Keep your eye on these. A lot more people ought to be using these.
    • 36. Tips • Pick a personal username. • Pick a company username. • Talk to everyone. • Schedule your social media time.
    • 37. • Sign up. • Follow people. • Search to find topics you like, and follow the people you find.
    • 38. • Sign up. • Follow people. • Search to find topics you like, and follow the people you find. Next Steps • Learn the lingo: @ # RT DM • Create a plan. • Start sharing!
    • 39. • Sign up. • Post your résumé. • Search for active groups talking about your industry.
    • 40. • Sign up. • Post your résumé. • Search for active groups talking about your industry. Next Step • Participate!
    • 41. • Geolocation • Particularly important for retail • Worth knowing about for everyone
    • 42. K K ! C K K A
    • 43. Social media management strategy • Decide on your goal • Schedule • Apps
    • 44. Social media apps • Listening • Posting • Analyzing
    • 45. Social media apps • Listening • Posting • Analyzing
    • 46. Cautionary tales  All who enter here, be warned
    • 47. http://www.flickr.com/people/tracy_olson/
    • 48. SAVE http://www.flickr.com/people/tracy_olson/
    • 49. SAVE MAKE http://www.flickr.com/people/tracy_olson/
    • 50. Social media isn’t cheap. It’s just a different kind of expensive. —@jaybaer http://www.twitter.com/jaybaer
    • 51. c h e a d a He http://www.flickr.com/people/dm-set/
    • 52. Damage control c h e a d a He http://www.flickr.com/people/dm-set/
    • 53. http://youtube.com/dizastor
    • 54. Social media etiquette • Always give credit • Don’t just share links • When you do share a link, tell us why to click • Don’t play Farmville on your business account http://www.flickr.com/photos/dangermain/
    • 55. Social media etiquette • Always give credit • Don’t just share links • When you do share a link, tell us why to click • Don’t play Farmville on your business account http://www.flickr.com/photos/dangermain/
    • 56. Social media etiquette • Always give credit • Don’t just share links • When you do share a link, tell us why to click • Don’t play Farmville on your business account http://www.flickr.com/photos/dangermain/
    • 57. Next steps • Sign up for Twitter [and Linked In and Facebook if you need to] • Connect your accounts together. • List your accounts on your business card, your website, and all your marketing materials. • Check out the Nashville-area Social Media/ SEO Boot Camp on Monday, July 19. http://microexplosion.com/bootcamp