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The Fruitiest Fruit: Creating Categories Your Customers Understand
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The Fruitiest Fruit: Creating Categories Your Customers Understand

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Create names and categories that your customers will understand to improve your website.

Create names and categories that your customers will understand to improve your website.

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  • 1. The
  • 2.   Fruitiest
  • 3.   Fruit @lauracreekmore #bcn12namesWednesday, March 13, 13
  • 4. http://www.flickr.com/photos/northcharleston/Wednesday, March 13, 13
  • 5. http://www.flickr.com/photos/pdenker/Wednesday, March 13, 13
  • 6. http://www.flickr.com/photos/34352063@N05/Wednesday, March 13, 13
  • 7. Wednesday, March 13, 13
  • 8. 1,000,000+Wednesday, March 13, 13
  • 9. “No one will miss you.” #bcn12namesWednesday, March 13, 13
  • 10. “No one will miss you.” “Thanks a LOT, Mom!” #bcn12namesWednesday, March 13, 13
  • 11. Wednesday, March 13, 13
  • 12. Wednesday, March 13, 13
  • 13. Bread JellyWednesday, March 13, 13
  • 14. Wednesday, March 13, 13
  • 15. Saladdressing Pancake syrupWednesday, March 13, 13
  • 16. Wednesday, March 13, 13
  • 17. Pancake syrupWednesday, March 13, 13
  • 18. Pickles?! Pancake syrupWednesday, March 13, 13
  • 19. Wednesday, March 13, 13
  • 20. Wednesday, March 13, 13
  • 21. Wednesday, March 13, 13
  • 22. http://www.flickr.com/photos/satemkemet/Wednesday, March 13, 13
  • 23. Prototype theory Basic level categories #bcn12namesWednesday, March 13, 13
  • 24. http://www.flickr.com/photos/telemax/Wednesday, March 13, 13
  • 25. Peanut butterWednesday, March 13, 13
  • 26. Peanut butter Soy nuts Edamame Carob chips Beans PeasWednesday, March 13, 13
  • 27. Peanut butter Soy nuts • Almond Edamame butter Carob chips Beans PeasWednesday, March 13, 13
  • 28. Peanut butter Soy nuts • Almond Edamame butter Carob chips • Jelly Beans PeasWednesday, March 13, 13
  • 29. Peanut butter Soy nuts • Almond Edamame butter Carob chips • Jelly Beans • Bread PeasWednesday, March 13, 13
  • 30. Peanut butter Soy nuts • Almond Edamame butter Carob chips • Jelly Beans • Bread Peas Rule=LegumesWednesday, March 13, 13
  • 31. Peanut butterWednesday, March 13, 13
  • 32. Peanut butter Box=Sandwich itemsWednesday, March 13, 13
  • 33. Peanut butter Jelly and bread Almond butter Lettuce Sliced meat Pimento cheese Box=Sandwich itemsWednesday, March 13, 13
  • 34. Peanut butter Jelly and bread Almond butter Lettuce Pickles! Sliced meat Pimento cheese Box=Sandwich itemsWednesday, March 13, 13
  • 35. Fuzzy Sets #bcn12namesWednesday, March 13, 13
  • 36. Prototype theory #bcn12namesWednesday, March 13, 13
  • 37. The
  • 38.  Fruitiest
  • 39.  Fruit Apple Kiwi Pear Banana Lemon Pineapple Blueberry Lime Plum Blackberry Mango Raspberry Fig Orange Starfruit Grape Papaya Strawberry Grapefruit Peach TomatoWednesday, March 13, 13
  • 40. http://www.flickr.com/photos/wjlonien/Wednesday, March 13, 13
  • 41. http://www.flickr.com/photos/haldanemartin/Wednesday, March 13, 13
  • 42. http://www.flickr.com/photos/jdhancock/Wednesday, March 13, 13
  • 43. http://www.flickr.com/photos/jdhancock/Wednesday, March 13, 13
  • 44. http://www.flickr.com/photos/philou46/Wednesday, March 13, 13
  • 45. Find your prototypesDetermine basic level categories Use your customers’ language #bcn12namesWednesday, March 13, 13
  • 46. #bcn12namesWednesday, March 13, 13
  • 47. #bcn12namesWednesday, March 13, 13
  • 48. #bcn12namesWednesday, March 13, 13
  • 49. Find your prototypesDetermine basic level categories Use your customers’ language #bcn12namesWednesday, March 13, 13
  • 50. Content Strategy 101 on 11/13 Sign up at http://creekcontent.com $25 off with code: barcampWednesday, March 13, 13
  • 51. Laura Creekmore http://creekcontent.com laura@creekcontent.com @lauracreekmore #bcn12namesWednesday, March 13, 13