Personal Branding

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  • Personal Branding

    1. 1. Personal BrandingMake Social Media Work for YouNov. 14, 2011
    2. 2. Personal Brandinghttp://www.slideshare.net/lauracreekmore
    3. 3. http://www.businessweek.com/management/three-types-of-people-to-fire-immediately-11082011.html
    4. 4. Who Should Be Fired•Victims•Non-believers•Know-it-alls
    5. 5. http://www.fastcompany.com/ magazine/10/brandyou.html
    6. 6. http://www.fastcompany.com/ magazine/10/brandyou.html
    7. 7. Tom Peters Writing in 1997:•1 year before Google•4 years before LinkedIn•7 years before Facebook•8 years before YouTube•9 years before Twitter
    8. 8. Just Go Here•http://www.tompeters.com
    9. 9. Getting Started•Know your goal•Pick your tools•Check your work
    10. 10. Know Your Goal•A better job?•Promote your cause?•Learn?•Connect with friends?
    11. 11. Pick Your Tools
    12. 12. Pick Your Tools
    13. 13. Check Your Work•No no-nos•Read your stuff with a critical eye•OK for your mom? Your S.O.? Your next boss? Your banker?
    14. 14. Let’s Talk About Privacy
    15. 15. ONLINEPRIVACY
    16. 16. Personal Branding 101•Pick a network or two•Find like-minded people•Make deliberate posts [Aim for 1x/week/network]•Respond
    17. 17. Personal Branding 201•Increase posts•Evaluate•Eliminate the things that aren’t meeting your goal
    18. 18. What’s the Value?
    19. 19. Personal Branding Grad School•Build a platform: Blog, podcast, video, e-book?•Read Michael Hyatt. http://michaelhyatt.com/
    20. 20. Talk to MeLaura CreekmoreCreek Contenthttp://creekcontent.com@lauracreekmorelaura@creekcontent.com

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